YesTalk-188 - How to Prepare for Aftermath of the Coronavirus
13 Apr 2020 · 12 min
Podcast by Kevin Ray Ward (Yes Talk) providing practical advice for real-estate professionals to prepare for the economic aftermath of the coronavirus pandemic. Ward frames the approach with the principle “expect the best, prepare for the worst,” then gives four actionable steps: (1) get lean—cut nonessential expenses but keep investments that produce income; (2) stay positive—maintain a confident, optimistic mindset to improve decision-making; (3) give more—add value and help clients rather than using high-pressure sales; and (4) get support—remain in coaching and community during downturns. The episode closes with a call-to-action offering a free no-BS listing presentation download.
Chapters
Welcome to Kevin Ward's Yes Talk for Realtors. This is Kevin Ward. But how do you prepare for what happens next? How do you prepare for the aftermath of the corona crisis, of the pandemic? Hey there, it's Kevin Ward. And this video is specifically about how to prepare for the aftermath of the coronavirus. How to prepare for what comes next. Is this taking us into a recession? Is this taking us into a deep dive? Where is this taking us? And the reality is, nobody knows for sure. But how do you prepare for what happens next? How do you prepare for the aftermath of the corona crisis, of the pandemic? And so in this video, I'm going to give you four steps to prepare for what is coming. And it's going to start with this basic principle. And here's the principle. Expect the best, prepare for the worst. Just a great principle to live by. Expect the best, prepare for the worst. Now, that means I've got to look at what is the worst thing that could happen in the real estate industry, in the housing market, in on the other side of this. And that, my friend, is what you have to prepare for. That's not what you have to expect. This is not gloom and doom, this is not doomsday thinking. But this is if I'm prepared for that, let's just say, what's the worst thing that could happen? We go into a depression. I can't even imagine that. I mean, that hadn't happened in our lifetime. Even my, you know, my parent, my dad was born after the depression. So it's like, I can't even imagine that kind of a world. But if you're prepared for it, then whatever happens, whether it's that or anything better, you're going to win. So the key is you prepare for the worst while expecting the best. So here are four keys to actions you can take right now to prepare for the worst, prepare for the aftermath. Number one, get lean. Get lean in your business, get lean in your life, personal expenses, all that. Here's the key. There's a rule that how you approach getting lean, whenever you want to get lean, think of it financially. You want to get lean with your finances to protect your money and protect your cash flow. Just like you're. If you were wanting to lose weight and get lean with your body, how do you do it? You cut expenses. You don't cut investments. Cut expenses, not investments. Which means if it is an expenditure of money that gives me a return, it gives me a service or a product or something that I need to help me make Money or to help make me more productive, to help have me give me the time to do the things I need to do, then those are legitimate expenses because I consider those to be investments, not expenses. So just like if I want to get my body lean. If you want to get your body lean and do weight loss or exercise or whatever, here's one of the principles. You burn fat, you want to get cut fat, you don't want to cut muscle mass. So you want to do a program with your body where you're losing, you're losing the fat, the stuff that you don't want, you're not losing the meat, the muscle mass because that's what you want, need, you need to keep muscle mass, keep your metabolism up. Same same thing with your getting lean in your business, getting lean your finances is I don't want to cut things that are going to take me backwards. I want to cut things that if, you know, if I cut, get rid of this expense, I can adapt, I can adjust and I'm not going to lose anything. So cut your expenses but not your investments, alright? The things that actually give you value. So get yourself lean. Which means when we, when the economies are good, when things are going well, we tend to get we time to sign up for a lot of stuff. I'll give you one example. It's a small example, but it's really interesting. I was going through a few weeks ago, this is before all this really hit us, and I was managing one of my mobile apps, I don't remember what it was, but I went into my, my iPhone, the app store and it was managing my apps. And I didn't realize, I said if you want to turn off the subscription or cancel it, here's where you do it. Doom. And I went to do it and I'm like, it shows me all these subscriptions that I have on my mobile apps, on my iPhone that are paid apps. I had four apps on my phone that were charging me money that I did not even know were there. Okay, my fault, my bad. I wasn't paying attention to my money enough. But it was there and I'm like so. And of the four, three of them I didn't need like boom, cut. Turn that one off, turn that one off. So I saved out, you know, like 10, 10, 10 or 15 bucks a month right there, right? And it was stuff I didn't, I wasn't using it, I didn't even know spending it. So cut your, get lean, get into your finances, pay attention to every dollar where it's going, you want to protect your cash, you want to protect your cash flow, and yet you still want to be spending the money where you need to. That will keep your business moving forward. If you're doing marketing, you're investing in marketing and it's making you money, it's getting you leads, getting you business. Don't quit doing that. You want to keep making the money, right? Okay, number two, number one, get lean. Number two, get positive. Get positive. Stay positive. 100% positive. I don't care how bad it gets, you have to stay 100% positive. And in another video, I talk about that done recently. I talk about Winston Churchill. When he first became the Prime Minister of Great Britain. It was right in the middle of World War II. The Germans were. Nazi Germany was bombing the daylights out of London. The city was about to fall. The uk the generals were saying, we got to talk about terms of surrender. And on his very first address to the Parliament, to the British Parliament, he came in, he said, I got. All I got is blood, sweat and tears and toil. But he says this. He said, victory at all costs, no matter how long it takes, how hard the road. Victory, period. We will not lose. We will not surrender. We will win. And through all of that, Prime Minister Churchill had this intense, in almost insane positivity about him that it was not like denying the reality of how bad it was, but it was 100% positive we were going to, that the British were going to win. We will not surrender. We will not give up. We will win victory no matter what. And you've got to kind of have that kind of thing. And here's the thing about a positive attitude. When you approach it and go like, I'm going to win on this. This is going to work. It's going to be good. Whatever it is, it's going to be good when you remain positive. Here's one of the interesting things they have found out in neurosciences in the last few years, and that is that when a person has a positive attitude, when they go from like a negative attitude to a positive attitude, they literally are over 30% more effective in their decision making. Meaning when you have a positive attitude, you're actually smarter than when you have a negative attitude. So if you get depressed or you get down on the dumps and all of a sudden you start focusing on the negative and you start getting pessimistic or scared or cynical, you literally become 30% dumber. No offense, but if you're right now, if you're not being positive 100% positive. Your decision making has been dampened. Your ability to make decisions has been hurt. Stay confident, stay positive. Because confidence, when you're positive, it makes you more confident. When you're confident, it increases your probability of, of success. Because when you show up confident, other people have confidence in you. So number two, stay. Get positive. Stay positive. So get lean, stay lean. Number two, get positive, stay positive 100% of time. Number three, give more, give more. Which means focus on adding more value than ever before. You got to just focus on caring about people more, helping more people. When you're prospecting, when you're talking to people, which you should continue to do, I've got to really pay attention to listening and caring about people. This is not a sales business. This is how do I help people and care about people making. Today, making more money requires adding more value to more people than ever before. When times get tough, the ones that win are the ones that add more value. So you go the extra mile, you give without expecting anything in return. You focus on those principles of success that says when you help other people get what they want, you're going to get what you want. Focus on adding value more, of giving more and demanding less. Nope. This is not a time for high pressure sales. It's not a time for any that BS stuff. This is a time for straight up, how can I help people, who needs my help and how can I help them? And then number four is to prepare for this is get support. Do not think the best way to go through the storm is on your own. And here's the reason I say that when this in 2008. In 2008, one of the things that happened for and I was not a real estate, I was doing some coaching, but I didn't have a coaching company per se. But one of the things that I observed, it's also happened back in 2000 when 9, 11 happened. And other times is whenever the market gets tough, when times get stormy, real estate agents, one of the first things they do is they quit coaching. Right now you need more support than ever before. If there's ever a time where you need help, if you're climbing a mountain or you're on a voyage and you hit a storm and you got to like, we got to jettison some stuff, we got to get rid of stuff. Don't get rid of your Sherpa. If you're climbing Mount Everest when the storm hits, if ever there's a time you need a coach and you need community, it is in the storm. So how do you prepare for the aftermath of storm is get in coaching and get in community with winners and where you find that is in the right coaching programs. So our mastery coaching puts you in a community where you have one, you have the best coaching and you have a community of other agents who are committed to their success, who are positive, who are making stuff happen. So you're going to see and learn from their wins and their challenges, how they're overcoming them and how they're winning and how they're succeeding. Get support, get help. So number one, get lean, number two get positive, number three give more and number four get support. This is the best way to help you prepare for whatever it is that's coming next. You're going to be ready for it. Going back to the old Boy Scout motto, I think it was this was the Boy Scout salute. Was that the way we did it? I was just kind of a, you know, amateur Boy Scout, but I think it was just always be prepared. So if this video has been helpful for you, would you give it a thumbs up? Make sure you post any comments questions you have down in the comments below. Subscribe to the channel if it's your first time here. Play to win, expect the best, prepare for the worst, and always expect yes. Hey there, it's Kevin. I hope you enjoyed today's podcast. Are you tired of getting no after no? When you're out there trying to get listings and trying to inspire sellers to say yes to you, then I'd like to invite you to download a free copy of my no BS listing presentation. This presentation will guide you through exactly what to say that will have motivated sellers saying yes to you over and over again. Stop getting stumped with skeptical seller objections or the famous we need to sleep on it. Eliminate the resistance and have sellers ready to hire you and give you the listing before you even finish your presentation. To get a complimentary copy of my proven list presentation, go to yes masters.com forward/download again, that's yes masters.com forward slash download to download your free copy today.