YesTalk-202 - 3 Steps to Win in the 2nd Half of 2020
25 Jun 2020 · 16 min
Kevin Ray Ward breaks down three moves for real estate agents in mid-2020: shift into attack mode to find opportunities, reset your goals with 30/60/90-day targets, and build a morning ritual with exercise, declarations, and journaling to manage stress and energy.
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Welcome to Kevin Ward's Yes Talk for Realtors. This is Kevin Ward. Yes, the first half of 2020 is over. The first half of 2020 is a time, a period in time that we will talk about for the rest of the our lives, but it's time for the second half of 2020. And so this is halftime. So we're just going to have a halftime meeting. In this video today, I want to talk to you about what are you going to do in the second half of 2020? Because in the first half of 2020, bam, we got hit by a Mack truck, you got hit by a tsunami, by an earthquake, whatever you want to call it, whatever analogy is, we got unexpectedly lamb blasted by something that nobody saw coming. And. And that made all of us go into tumbling in our world and just everything came tumbling down. Well, what are you going to do now that all of that has happened? The shock has passed. We are still in a lot of ways in crisis mode. But it's time to start winning and stop just surviving. In 2007 and 2008, when the global financial crisis happened, I had just bought. In 2007, I bought a real estate franchise about a real estate office, open it up in Arlington, Texas. Then I acquired a second one and then with some partner, I opened a third one. And all of this in the middle as the subprime market started to collapse. And then as the housing bubble burst and everything started crashing down. And from 2008 to 2011, I did something that looking back on, was a huge mistake, and that is that I stayed survival mode. I went from doing awesome, I was excited, I was growing, I was expanding, I was growing myself, I was growing my company, I was growing my income. And then all of a sudden, bam, the global financial crisis happened and we got stopped. Well, that happened and it happened to all of us. But for three years, I stayed in a survival mode. And my suggestion is going to be if you're going to win, you can't stay in survival mode. So in this video, I want to give you three steps for how to win in the second half of the year, how to crush it in the second half of the year and not be crushed like it's going to happen to so many people. So first, first step is we're going to shift from survival mode into attack mode. Now, when I say attack mode, what I mean by that is that we are going to attack the opportunities, that we're going to move into the future proactively rather than reactively. That I'm not going to be going like, oh, please don't crush me. The storm comes and I'm like, I just don't want the boat to sink. And we've just been trying to keep the boat from sinking. Well, now it is like, okay, the storm's blown over. There's still repercussions of that. There's still damage in the housing market, the real estate market, the economy. There's still a lot of stuff happening. There's still a lot of unknowns. There's. But I am not going to sit back, curl up in a ball and go, like, I just hope I survive this. I am going to go into attack mode and say, how do I find the best opportunities and win? So that is the first step. If you want to win in the second half of 2020, the second half of the game this year, you cannot stay in survival mode like I did for three years now. During those three years, from 2008 to 2011, I knew people that got rich. They did things, they took advantage of opportunities that over the last 10 years has made them absolutely wealthy. What did I do? I stayed in survival mode. And all I did was I made. I just paid the bills. I paid the bill. I didn't always even pay the bills because I stayed in survival mode. If you want to win, you got to acknowledge the first half of the year, we got hit by a tsunami. But the second half of the year is opportunity time. Now, the stress is real. So I'm going to talk about how do you deal with the stress that most of you have been under with all the stuff that has happened in the first half of 2020. But the first thing is, I got to go like, okay, I've got the stress. I've got the situation. It is what it is. Some of your kids are still at home. You still have shutdowns. You still have limitations as to what you can do, but you can't focus on the limitations. You have to focus on the opportunities. What can I do? Where can I move forward? Where can I take action? Where can I conquer? Where can I make more money and increase my income? Where can I do this? Where are the opportunities? Because when you look for them, you're going to find them. But if you're looking at how do I keep from getting crushed and you look at the limitations, then you're going to find yourself stuck in survival mode, and you do not want to do that. So break out of survival mode and shift into attack mode, which just means I'm looking for opportunities going, like, what's there for me. Number two is I have got to reset my aim and I'm going to call it aim more. I got to aim more. And first that means I got to get real clear and reset my goals and targets for the next six months, the second half of 2020. What am I going to do? Because your business plan for the first half of the, for 2020 has been, you know, is blown out of the water, right? It just was. But now we've gone through the shock, we've gone through the first half of the year. What am I going to accomplish in the second half of the year? And so your income goals, your business goals and some personal goals for the second half of 2020 and set maybe some 60 day or 90 day targets, some shorter term things, maybe some 30 day targets, set some targets of specific actions I'm going to take every day to change my life, to change my business, to generate more income, to generate more revenue, to generate more leads. What am I going to do right now and set those targets? And when I say aim more, I mean don't just aim once and then forget about it. Okay. The key is when you set a really, really clear target. Okay, so we set a really, really clear target here for the next six months that I've got to keep my focus on that target relentlessly. I've got to spend more time aiming and staying aimed at my target. So I know exactly what I'm going to accomplish. And every single day I'm re aiming I'm going like, okay, what am I going to accomplish today? How am I going to hit my 6 month goal? What am I going to do to do that? And I'm focused on that target right there because that is the way I'm going to hit it is the moment you take your eye off the ball, the moment you take your eye off the target, off the prize, you're going to get distracted. You're going to get distracted by the chaos. You're going to be distracted by the news, by the media, by distraction, whatever it is, you're going to get distracted. You cannot get distracted. There's so many things happening in the world around you. You can either let the world and all the chaos happening around you determine your course of action, or you determine your course of action based on your goals and your target. And so you got to get really crystal clear about your aim and you've got to go for it. And then the third thing that you've got to do is, for lack of a better way of putting it I'm going to say you got to amp it up. Now, what I mean by that is you have to fuel your fire. You got to light your fire for the second half of the year. Now, let's break this down for a second. We've all been through an enormous amount of stress. Whenever the world changes, whenever, you know, like, the economy got shut down, stay at home orders, your children have been at home. We've got. Our daughter is living with us. She's in grad school, but the school at University of Upenn where she goes, was shut down. So it's like, where's she going to stay? Well, she could stay there, but there's nothing there. Like, come home. So we love it. Having her here and all that stuff is awesome, but it changes everything, right? So our evenings are more, you know, more occupied. We're spending time with her and doing all that. So there's a lot of distraction. There's a lot of things that have happened and changed in our world. We're at home, we're stuck at home and all this kind of stuff. We're cooking our meals at home and all of that. Things have just changed. Going to the gym. I had joined a gym thing. I don't remember what it's called, a bicycle thing. I can't remember what it's called, but anyway. But I canceled it because they were shut down, right? So now I've got to exercise at home. What am I going to do? And all of that. Our personal assistant for, you know, months couldn't come to our house anymore and do a lot of the stuff that we had her doing. So now we're having to do it. I had to make my own coffee and all this kind of stuff. And I know there's no pity party, but my point is everything changed. And now we all have all these responsibilities. And those of you that have kids at home, oh, my gosh. Those of you that all of a sudden you've been working in an office and now you're having to work from home and you' spouse is having to work from home, and you're not set up for it, it's chaos. That's stress. It cause stress in relationships, it caused stress in our finances, it caused stress on us physically and our health and our ability to exercise it, all of that. So if you're going to win, you cannot allow that stress to just continue to pile up on you and pile up on you and pile up on you. And yet the stress is there. So what do you got to do? You got to deal with it. How do you deal with it? You got to in them. You got to light your fire to burn through the stress, to keep going without allowing the stress to burn you down or burn you out. Now, how do you do that? Here's the answer for how do you amp it up every single day? And that is going to be with your morning. Your morning ritual. Your morning ritual. And I'm going to tell you guys, if you want to win in the second half of 2020, your business plan of what you're going to aim for is really critical. But probably if there's one single thing you can do to turn it on and turn the game around for the Second half of 2020 is your morning ritual is what you do to light the fire in your belly to get you fired up and energized so that you can blast off into the day with productivity and move the ball down the field and put points on the scoreboard every single day. And that starts with how you come out of the gates. It starts with how you come out of the blocks, and that is mastering your morning ritual. So let's break down what you need to do with your morning ritual right now. If you have kids at home, it's tougher, right? So what do you do? You get up earlier. Yeah, but I'm tired. I'm exhausted. Well, if you do the right things in the morning, it's going to give you more energy and more productivity so that you can win. Okay? And so actually, getting up earlier for most of you is going to make your life more productive if you do the right things in your morning ritual. So here are some things that you must do every single day to handle the stress better and to energize yourself and get more energy and more power to recharge your batteries so that you can cope with the stresses of life and moving the ball down the field and hitting your goals and targets. So, number one is exercise. And when you get up in the morning, one of the first things you need to do every morning is you need to exercise. You've got to move your body until you sweat. You want to breathe hard. You want your heart to race. You want to exercise. Now, what do you need? What do I. You know, what exercises should I do? I don't care. Something, okay? But you have to exercise. Whether it's yoga or it's running or it's riding a bicycle or swimming or doing jumping jacks or whatever it is, doing calisthenics to weight training, something. But you've got to sweat. Now, you don't have to work out for an hour and a half, work out for 20 minutes. But if you'll do a good 20 minute cardio workout every morning and you can break it up and do all that you can feel, find help on what can I do that's healthy for me and works for me. But the key is you've got to get your body moving and you got to get your heart rate up. You've got to sweat. It gives your body energy. Now it does several things for you. One is the number one of the number one things right now that exercise does for you like that, and especially when you get your heart rate up and you sweat, is it lowers cortisol. Cortisol is the stress hormone. It's the hormone that goes in when things are not going well. Just get that stress gets up, it weighs you down, it wears you out. How do I release cortisol? How do I get rid of exercise? Move? And I recommend that through the day you do a quick walk around the block, do some calisthenics, get on a. I've got a balancer here. A balancer is like the little trampoline, little round trampoline. So I just get on, I just jump up and down and I'll jump up and down for like five minutes and that's a long time. Sometimes I just do it for 60 seconds and it just gets my blood pumping and it just gives you, it just kind of like boom, recharges the batteries. A quick fire me up. It's way better than caffeine. It's way better than, you know, a Coke or whatever. It gives you that energy boost that you need to move. So number one is exercise. If you want to amp up your day, it's going to lower your cortisol. It's also going to increase the blood flow, get your body moving and all of that's going to make it better. Number two is declarations and visualization. It's just chanting positive declarations every day. I've got other videos where I talk about. I've got a video called My Daily Eights that will help you do that. But just every day I make declarations of how I'm going through the day, who I am, just really declaring that I am the best, I am the best. I am this. I easily and effectively achieve my goals every single day. Every single day I make this much money or whatever it is. You just set up these declarations that are declarations of you achieving the goals that you want Number two is still under number declarations and visualizations. Second thing is visualization, taking your goals and visualizing. I've got a vision board on my wall. I've got a thing that I call my pocket plan that I carry with me and I've got one in my journal. I carry one in my pocket when I go out and it's got pictures of my goals, things I'm excited about. I've got it on my desktop, on my computer, my screen. I always looking at my goals and I visualize myself having achieved those goals. And if you'll do that every single morning and it just takes a couple of minutes and you look at them and you go like, oh. And you visualize yourself that car or having that house or on that vacation or being able to do that cause or give to that whatever it is that you're excited about. Visualize yourself having achieved that and being in that moment and it just fires you up for the day. The last thing that I do that is big is I journal every single day. So every single day I'm journaling in my journal is I'm writing down at least five gratitudes and I've gotten multiple things that I journal. But I'm going to give you the two that I started with is I write down my gratitudes, five things I'm grateful for. And then through the day I write down my wins for the day, five biggest wins, at least five biggest wins for the day. And that just gets me fired up for the day. And then the last thing is plan your day. What am I going to accomplish today? What's my schedule and all that kind of stuff. And then with that you're fired up and you blast into your day with energy and enthusiasm to take advantage of the opportunities that are out there. Because you're in attack mode. I'm looking for the opportunities and because I'm clearly focused on my goals, I got energy and boom, I am off into the day. And that is in terms of an overarching way of approaching the next half of this year so that you can win in the second half of 2020. This is the recipe. Now, what things are you doing to win in the second half of 2020? What things would you add to this? What questions do you have about this? Post those in the comments. If you like the video, give it a thumbs up. That helps me and and subscribe to the channel so you get more notification of my next videos are going to be coming up. We're going to talk more about winning in the second half of 2020, including some tactical training that is coming up. Subscribe to the channel. Thanks for watching. Always expect yes. Hey there, it's Kevin. I hope you enjoyed today's podcast. Are you tired of getting no after no when you're out there trying to get listings and trying to inspire sellers to say yes to you? Then I'd like to invite you to download a free copy of my no BS listing presentation. This presentation will guide you through exactly what to say that will have motivated sellers saying yes to you over and over again. Stop getting stumped with skeptical seller objections or the famous we need to sleep on it, eliminate the resistance and have sellers ready to hire you and give you the listing before you even finish your presentation. To get a complimentary copy of my proven listing presentation, go to yes masters.com download again. That's yesmasters.com download to download your free copy today.