YesTalk-207 - Getting Started in Real Estate in 2020

Welcome to Kevin Ward's Yes Talk for Realtors. This is Kevin Ward. In this video we're going to talk about how to get started in real estate and how to succeed in real estate in 2020 in the Middle of all the chaos. I get these kind of questions virtually every week. And I'm just going to shoot this video to answer some of the key questions I'm getting about getting started in real estate. And so here's four of the questions that I've gotten recently. I'm just going to kind of run them off and basically answer them in two parts here. So should I get into real estate now? I've been thinking about getting into real estate for a long time. Is it too late? And the and is it is now a good a bad time to to get started in real estate? So short answer, no, now is not a bad time to get in real estate. In fact, now is a great time to get in real estate. Now is a great time to succeed in real estate. I believe right now is the best time ever to be a real estate agent. If you know what to do. That's the short answer. Here's now is a bad time to dabble in real estate. Now is a bad time to be lazy. And as a real estate agent, now is a bad time to be scared as a real estate agent. So in this video I'm going to talk about how to succeed in real estate. So here's the second question that I'm going to then address all of this. Hey Kevin. And this is on a YouTube comment just recently on another video. Hey Kevin, how can someone get started in real estate part time in today's climate and be successful? Short answer, you can't, you want to be successful, you can't be successful in real estate short time, especially not in today's climate. Now if you want to succeed as a real estate agent and start part time, okay, so I'm going to put a link down below a video of how to succeed in real estate as a part time agent. But the short answer is starting stop being part time as soon as you can and go full time. Now, I'm going to answer the question with two parts. There are two factors to my answer here of why you can't be successful as a part time realtor. Number one, the first factor is I want you to succeed, meaning I want you to make money. Okay, that's the first part of the first factor. The second factor is I don't want you to suck. I don't want you to screw Buyers and sellers because you don't know what you are doing. And we are in an industry, the real estate industry, where the bar is so freaking low that there is incompetence in the industry that is rampant. You want to talk about the ultimate pandemic? The ultimate pandemic is the number of incompetent realtors in America. That's a pandemic. I'm not in any way minimizing the coronavirus or any of that kind of stuff, but I'm telling you, we have had a pandemic for I've been in real estate for over 20 years and the ultimate pandemic that we've had in the real estate industry entire time is this industry is infected with incompetent real estate agents. Give me a thumbs up on this video if you agree and if you disagree, give it a thumbs down. Totally cool. Either way. Put your comment down below. I want to hear what you think about our industry. But there is a reason that real estate agents have such a bad reputation in the real estate industry. Now I'm laying this out because if you're not in real estate yet, I want you to come in with your eyes open and I want you to have clarity about what you are getting into. Why real estate is this incredible, amazing opportunity where you can make a ton of money. And I train, coaching, I train real estate agents. A lot of my coaching members as rookies make great six figure incomes. They'll make more money than college graduates from any university in America. If you do the right stuff, it's a great industry to be in. There's a great time to get into it, but not if you're coming in the way most real estate agents come in. And that is with an absolute incompetence. So think about it this way. If you want to cut hair and you go to get your hair, your license as a hairstylist, it takes 18 months to become a licensed hairstylist right now. 18 months. Now 18 months to be able to cut somebody's hair. And the funny thing about it is if you mess up their hair, it grows back. But if you want to become a real estate agent, it doesn't take 18 months. It takes two or three months to become a real estate agent and to deal with multi million dollar pieces of real estate. Two to three months. The industry is full of incompetence. So the question is, is it a good time to get started in real estate? How do I get started in real estate? But I want to change the context of the question. And say it's a great time to get into real estate. It's a great time to get started in real estate. It's a great time to be in it, but only if you want to succeed. So what I'm going to give you is three simple steps for how to succeed in real estate in 2020. In fact, I'm just going to completely change this. I'm going to take off, get started, and I'm going to change that to how to succeed in real estate in 2020 and beyond. Three simple steps. Here we go. Number one, this is not the most important, but I'm going to get it out of the way because the other two are the most important. Number one is join a strong. A strong brokerage. Join a strong brokerage. Here's what a strong brokerage looks like. It has strong leadership. It has a strong broker, manager or somebody that they know compliance, they know real estate contracts, they know the laws, they keep their agents up to date and they got your back. When you get into question and you run into a situation in negotiation or with listings with clients, they know exactly what to do, they're available for you and they will help you. Okay? Do not look for the cheapest brokerage. Now one thing I'm not going to talk about in a strong brokerage, but what about splits? I get this question asked, well, what about splits? I don't care about splits. What I care about is making money. And when you get deals done, you make money. When you don't get deals done, when you don't get clients, when you don't get listings, when you don't get sales, you make zero money. It doesn't matter what your split is. So quit trying to think about how much it going to cost me to have a broker. No. How much will a good broker help you make? A lot. So here's the second thing to look for in a strong brokerage. Number one, strong leadership. Number two is I want lots and lots and lots of top agents in that brokerage. If there are not a lot of top agents in that brokerage, there, there is a reason. Do not join a new brokerage. Do not join your uncle's brokerage because he's family and he'll give you a great deal or he'll let you keep all your commission. You will fail, you will lose. Okay, I'm a little passionate on this. I'm probably being a little hard on this today. And here's the reason this is. We are in crazy chaotic, rough times right now. And if you don't do the right stuff, you're going to fail. You're going to flunk out of real estate and you're going to have to start over at square one, going back and trying to find another job. And it is going to be tough on you and your family. And I don't want that. I want you to come into real estate and succeed. But you can't do it doing stupid stuff. And stupid is hiring a broker because they suck a good deal or they're new or they get this cool plan and all this kind of stuff. My question is, how many agents do they have in that brokerage making over half a million dollars a year or selling over 50 homes a year if they don't have a lot of them, you're in the wrong brokerage. Because here's what you will see in strong brokerages. You'll have a lot of top agents. They've been there a long time and they make a lot of money. And yes, the broker probably has a lot of money because the broker knows how to help make agents successful. That's why top agents are in that brokerage. Okay? So I want to be crystal clear. If you want to succeed, number one, pick a strong brokerage and stop thinking about the split. Now when you get in there, negotiate hard to get your best split. I'm all for that. Okay? But start with a strong brokerage. Number two, get good fast. In fact, we'll just change that right now. Let's go back to get great. Get great fast. You want to succeed, you got to get good. You are not going to succeed when you suck, but you got to be willing to suck as a beginner because you're going to. But you want to come in and see how do I learn fast? I want to get good fast. How do you do that? Invest in yourself, invest in your training, to invest in coaching. Get. Look, if you want to become the best and ensure your success, which there's no other way to get in real estate right now, Invest in advanced training and coaching to get good fast. The fastest way to get good fast is coaching. Get advanced training. I've got all kinds of programs. I'll put links down below. If you're a brand new agent, the best place to start is agent powerlaunch.com agent powerlaunch agentpowerlaunch.com you can also get in my coaching immediately and directly. Okay, we'll put links down in the description below. But competence gives you confidence. It also eliminates competition because there's so much incompetence. So when you are competent, when you know what you're doing, and you're not going to know what you're doing day one. But you want to commit to learning as fast as you can. And if you're right now thinking about getting real estate, you're in the process of getting your license, go ahead and jump into something like Agent Power Launch, so you can already get training on how to be great at real estate, on the skills, the systems, the strategies. So it's like opening a restaurant. You already want to know how to cook. You already want to have the menu, you already want to have the produce. When you open a restaurant, you're going like, okay, I got my license to open the restaurant. Open the restaurant. Go like. I'm like, okay, where's the customers? Oh, I need to start advertising. So put out some ads. And then all of a sudden, some customers start walking in and they go like, I want to order a hamburger. And you go like, oh, hamburger. Oh, crap, we don't have any buns, we don't have any meat. We're going to go start. Before you open the business, you want to know what to do, right? You want to have everything in place. So while you're getting your license, why not go ahead and start learning what to do and getting everything in place? So get great fast. Okay? How do you get great fast? You out train everyone else. You out train everyone else. If you want to be an athlete, that's the way you do it. You want to be the best, you out train everyone. That's how you get better faster. And right now, you don't have time to waste. If you need to succeed and you need to make money in real estate, you need to do it fast. You got to out train everyone else and get there fast. And then number three is work your butt off. Work your butt off. This is not the time for laziness. This is not the time for you to come in with entitlement. Think that something I'm going to find some magic carpet ride to land of success. It ain't going to happen. You got to come in and be willing to work your butt off. There is no. There is no. Here's the thing. You got to understand. There is no salary when you come become a real estate agent. There's no salary, there's no schedule, there's no clients, there's no guarantees. You own your own business. And if you are going to succeed, it is up to you. So you got to work your butt off. Now, what should you be doing? Working Your butt off finding business. All the money is in finding the deals, finding the business, finding buyers and sellers. Sellers are the best by finding qualified, motivated people who are ready to sell their house and or buy a house. Sellers are way, way, way better for a whole lot of reasons, which I talk about in other videos. But, but the key is you work your butt off talking to people asking for business, talking to people asking for business, talking to people asking for business. And realize that once you do this, if you'll do those three things, get a strong brokerage, get great fast and work your butt off, you will find out there is no competition because here you got leadership and you got support. Here you simply out train and outwork everyone else and no one can touch you. Now I'm going to go back when I started real estate back over 20 years ago. Here's where I got lucky. I find I just wanted, I like, I don't have any track record, I don't know anybody. I want someone to give me the credibility and I'm like I'm going to look for the number one brokerage in the market. And I didn't realize, I just thought having been able to say I'm with the number one company that would make me good. It doesn't make you good, but it gave me credibility. But more importantly, what I was surprised by was that the reason they're number one is because they had strong leadership and they had a ton of top agents that I got to learn from and watch and hang out with and mentor with and go on their listing appointments with them and shadow them. And that was massive to my success. The other thing I did was I got back then when I started it was audio cassettes. So I got audio cassettes of coaches and trainers and I listened in my car, I was listening non stop to training, training, trying to sit in my office and if I wasn't prospecting, I was listening to audio training, training, I was practicing the scripts, practicing, practicing, practicing, training like crazy. And then every single day I was out prospecting, I was out role playing, I was out working everybody else in my company and that was what took me to achieve a level of success relatively quickly compared to so many agents that came in while I was a new agent and flunked out. Right now is tough times in the economy but it is a great time to get into real estate because one, nobody can lay you off, nobody can fire you. Your job is secure if you do the right stuff. It's right here. If you like this video, give it a thumbs up. I want to hear what you think, what your impression is, what your experience is. Put your comments down below. If you like the channel, make sure you subscribe to it. If it's your first time here, share this with other people that you know they're thinking about getting into real estate or other real estate agents who need some help getting going. Thanks for watching Play to Win and always expect yes. Hey there, it's Kevin.

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