Andy HniloFounder & CEO of Alitura Naturals

A better shave starts with better ingredients—and better tools. ✨

9 Mar 2026 · 2 min

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1:58

In this solo promotional demo, Andy Hnilo walks viewers through his shaving routine, emphasizing that superior ingredients and tools lead to a dramatically better shave. He begins by applying Pearl Cleanser and Gold Serum, then demonstrates two razors—the Gillette 7 O'Clock Sharp Edge and the Alatura Brass Razor—highlighting their heavyweight, durable construction and safety guard. Hnilo repeatedly stresses that his method "wipes the hair off" without causing razor burn or ingrown hairs, even when shaving against the grain. He critiques common multi‑blade razors, questioning their sharpness, quality, and the daily use of toxic lubricant strips, and positions his chosen single‑blade tools as delivering a shave nearly as close as a straight‑razor barber cut. Throughout, he adopts an enthusiastic, conversational tone, positioning his approach as a reliable alternative to the unpredictable outcomes of mainstream razor products.

Chapters

I mean, it just wipes the hair off. Back at it. Pearl Cleanser, let's go. Gold Serum. Oh, just like that. Gillette 7 O'Clock Sharp Edge Razor, the Alatura Brass Razor. Heavyweight, durable. Just— here we go. Oh, just wipes the hair right off. Look at that. Let's go! I mean, it just wipes the hair off. No razor burn, no ingrown hairs. Against the grain, I mean, I definitely want to be careful. Shaving is just something that I look forward to rather than the crapshoot that it used to be, the unpredictable outcome with the commonly marketed razor blades out there. 3Blades, how How quality are they? How sharp are they? Those little toxic lubricant strips every day? Uh-uh. This right here gets me closest shave outside of a straight razor shave from a barber shop, but pretty dang close. Look at that, because it has these— the safety guard right there and just the blade. There we go.