Andy HniloFounder & CEO of Alitura Naturals

A Message of Gratitude from Alitura Founder and CEO Andy Hnilo

26 Nov 2021 · 2 min

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2:09

Founder and CEO Andy Hnilo thanks customers for their support since Alitura Naturals launched in 2014, recounting his self-taught formulation journey after a personal accident and the company’s growth. He notes the brand now has "20 plus SKUs," lists existing products (sunscreen, hair & body wash, two deodorants, lip plumper, skin-activating treatment), and announces upcoming items including a once-weekly cellular/regenerating peptide treatment called the "skin tonic" and a sunscreen. The video is framed as a Small Business Saturday message emphasizing ingredient integrity and continued customer care.

Questions this video answers

2014.

"20 plus SKUs".

A once-weekly cellular/regenerating peptide treatment referred to as the "skin tonic".

Hi, everybody. My name is Andy Nilo. I'm the CEO and founder of Alatur Naturals. And I just want to thank you all so much for your continued support. For many of you since day one. When I first launched in 2014, it means so much to me. It completely validates the work that I put into this, the, I mean, voracious research that I do on the quirky ingredients that I throw on my products that are extremely effective that serve you. And I really appreciate you all believing in me from the beginning, you know, without a chemistry background. But I learned on the go purely treating myself as my biggest science experiment to combat my own skin situation after an accident that I was in and that many of you know about. Here we are almost eight years later with 20 plus SKUs and a lot more to come. We have a sunscreen, hair and body wash, two different deodorants, a lip plumper, a skin activating treatment. It's going to be probably like a cellular peptide once a week, like cellular regenerating peptide derived once a week treatment that I'm really excited about called the skin tonic. I think I'm gonna be calling that. I think I said sunscreen. If I didn't. That's coming as well. This is purely just to show my appreciation to all of you who really make this happen and believed in me from the beginning. So on this Small Business Saturday, I cannot thank you enough and just I promise to stay the course with ingredient integrity and how we treat you as a customer. Thank you so much, Sam.