Andy HniloFounder & CEO of Alitura Naturals

Alitura wasn’t built in a boardroom... It started with a single clay mask 🌿

12 May 2026 · 1 min

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1:04

In this first‑person narrative, Andy Hnilo recounts how her simple, homemade clay mask—initially shared informally with friends and strangers—caught the attention of Bulletproof Media. After an unplanned discussion about her skin routine on Bulletproof Radio’s episode 87 (Feb 1 2014) with Dave Asprey, listeners flooded her with interest, prompting Asprey to fly to Los Angeles. There, the two sealed a partnership on a napkin, turning Andy’s apartment‑born solution for scarring and abrasions into Bulletproof’s first officially approved skincare product, Alitura. The story highlights the organic, necessity‑driven creation, the serendipitous media exposure, and the rapid transition from hobby to commercial launch.

Chapters

AllerTur was not even a thought. It was cool, my cool little clay mask. I was going around town giving it to friends of friends. It was just a mask. Like, it was fun mixing it up at strangers' houses who I didn't even know and explaining what's in it, what it did for me. Truly, Bulletproof started paying a little bit more attention to my content and they invited me on their podcast February 1st, 2014, Bulletproof Radio 87. I was so nervous just sitting across from Dave on Skype and he's so easy to talk to. Halfway through, he asked me what I did for my skin and that wasn't planned. We didn't talk about it. I just started flowing on the ingredients, what they did, why I use what I use specifically. He was really impressed. I think I gave out my personal email address or something like that. Because when it aired, it was just like a refresh of my Yahoo browser. People wanting to know where to buy this mask, but also like saying really sweet things. So Dave flew down to LA. We came to like an agreement on a little napkin. I was just like so amazed that I was like sitting next to Dave Asprey and that he had interest into something that I had created out of a little 660 square foot apartment, purely out of necessity to heal my scarring and abrasions. 3 months later after that podcast aired, we had a Bulletproof approved product on his— Wow. As his first Bulletproof approved skincare product. Alaturakli mas.