Andy Hnilo's Interview with PaleoBOSS Lady

Paleo BOSS Lady was diagnosed with MS in her 20s and says she stopped progression and reversed symptoms using diet and lifestyle, starting with the Wahls Protocol in 2012. A turning point at Burning Man led her to reject conventional medicine and adopt a paleo approach. She now travels in a van serving people with chronic illness.
Actually, we're live. Yes, we have Paleo boss. Congratulations, by the way. I'm being honored as the biggest Paleo ambassador by Paleo magazine.
Yeah, like, how weird is that? I'm like so humbled by this gesture and so surprised that that's a big deal.
Hell yeah, it is. Every Whole Foods. I mean, everywhere they carry that magazine. That's insane. I mean, that's a big accomplishment and obviously something to be proud of. So I'm actually really stoked because you and I met first met at the Paleo Effects conference just a few weeks ago and we're both grinding it out. I just was just busy. You were just a fan favorite there. I wanted to leave the booth and go check everything out, but we got a chance to stop and talk for a little bit and. But it's. I'm really getting to know right now, getting to know your story right now just as much, you know, just as the following as my following is as well. So thank you so much for joining me. And if you just kind of wanted. Man, you have so many things when you. I don't want. I'll let you share. So if you would like to just to tell us a little bit about yourself.
Yeah. Well, right now I'm coming to you from beautiful Colorado. I have to tell you, I currently tour all over the country. And the reason why I do that is because at the age of 23, I got very sick. And at 24, I was diagnosed with multiple sclerosis. By the time I was 37 years old, I became legally disabled from the effects of Ms. On my body. And by the time I was in my early to mid-40s, I lost the ability to use both of my hands. I had no feeling on the left side of my body. And I pretty much blew through my entire life savings taking drugs and paying for treatments that insurance didn't cover. I mean, one drug for the treatment of Ms. Is $2,500 a month, and that's the aver average cost and most insurance doesn't cover that. So, you know, in America, most therapies are drug therapies. I even left my home in Philadelphia. I'm a full blooded Italian. I left everyone I knew to move to California because I have body temperature regulation issues. So I moved to Venice beach where like the weather is perfect. As you know, you live in the LA area. And at first it seemed like the smartest thing I had ever done because I really started doing well and, you know, became a yoga instructor. And then in typical Ms. Fashion, it Just decided game over. And it really debilitated me to the point that my life was really almost not worth living. And the second largest and youngest population and institutions in America have Ms. And I was truly facing that because I ran out of money. Health care, I mean, only on a good day I could feed myself, dress myself and use the ladies room. I had full time help people living with me. And I have a daughter who's now 30 and at that time she was in college. And my quality of life was just terrible. If I wasn't a mom, I didn't have any joy. So as any rational human being, Andy, I decided to go to Burning man, which I'm sure you know what Burning man is. You know, it's.
I mean that's, that's on my bucket list for sure.
It's an event in the desert, in the playa in the middle of Nevada that basically is a no consumerism event. So other than ice, you can't buy anything. And it's a no judgment event as well. And they build a temple and most people go to Burning man to like rave all night long and, you know, have wild times. I went to see about taking my own life. And about the fourth day in the temple, it like hit me like a brick in my forehead that maybe the reason why I was as sick as I was had something to do with the way I live my life. And it wasn't just that I got Ms. And none of the treatments were working. Maybe I needed to look beyond drugs and what the doctors were telling me. So I came home from Burning man and I literally locked myself in the house for a year and just started questioning everything from why I wake up by an alarm clock. That scares me. Like most people do that. It's like, like, who wants to wake up that way? Don't you want to wake up like, good morning, how are you? Or maybe some Tibetan bells or something. I don't know. You know, I just wake up on my own now. I wake up with the sun. But I mean, really, everything in my life was pretty toxic. I had to really start taking ownership for disease. And in our healthcare system, that is not normal. Usually you go to the doctor, you have something wrong, they say something's not working. We have a drug, it'll fix that gap, and that's what you do. And I tried all that. I was on the board of directors of the National Ms. Society. I was a multimillionaire. I was connected. And it still wasn't working. So when I went to Burning Man, I Had nothing but desperation and came back and realized that my life was toxic. And I had already been moving my body since like the age of 18. So movement probably sustained me a really long time. And I still move my body every day. And then I learned how to love myself. I went to the Zen center in Mount Baldy and studied with monks and studied Buddhism and did silent meditative retreats. So I already had the self love stuff down by the time I went to Burning Man. But food, I had tried lots of food and different ways of eating and nothing helped until I started a Paleo diet. And then to make it even more successful for me is I became a Wahls warrior. Dr. Terry Wahls has the Wahls protocol. Yeah. Which is basically a paleo diet eating nine cups of fruits and vegetables. So I started doing that. And as of today, I started that in 2012. As of today, I'm the most healed person in the world who has Ms. Using exclusively diet and lifestyle. I take no drugs, I see no doctors. I not only stop the progression, but I've reversed every symptom that Ms. Brought to my body.
Wish you could see, I got look at that myself. Look at goosebumps. That gave me chills. I'm serious.
I still have chills. And it's my life. Like I keep thinking if I say it it'll like penetrate my being. But I just wanted to stop what Ms. Was doing. I never thought that I could reverse damage. And so based on everything that I knew, I decided in 2016 I was living in my beautiful rent controlled apartment in Santa Monica. I was at the beach every day living the life. And I decided to make myself voluntarily homeless and drive around in my Fiat. And I agreed to live in any stranger's house that wanted help for free. And I did that for two years. And then last year I put the mission out that I wanted some sort of a home on wheels so that it would break down any barrier to entry. And last year the community I serve in conjunction with now we're up to like 23 vendors. They bought me a van, we built it out which is was on Paleo FX's floor. I live in a van and I drive around again. I just pull in your driveway right now I'm parked on a Denver Colorado city street and I'll sleep on the street and I'll do whatever I can to help you. All my work is for your donation and I think that's why Paleo magazine bestowed that huge honor on me.
So you've been doing this is year Two, you're into it.
I just started year three.
Okay. And I have to tell the people out there, I mean, you were just flooded and it's all love. I mean, you just have to be. I know. Kind of that the feeling. We have people, customers from all around the country, all around the world actually coming by the booth and how rewarding is it, how fulfilling is it to have people that you may have contacted via email or you helped so much through your story?
Right, right.
I mean, I just, I remember looking over there and I had this customer that came by and she's like, if there's one person that you need to meet, it's her right over there. She points to you and I'm like, where is she? She's like, oh, she's inside right now. But you got to go in there and wow, right off the bat. I mean, you have this very bubbly personality. So I. I'm glad I did. And man, what a story. Are you kidding me? Wait, so. So bless Dr. Walls heart for helping you out and bless your heart, obviously following through on that. But I really, I mean, that was the catalyst, right?
It was a missing piece. I mean, I have to tell you, I live a very conscious life. So I'm a minimalist. Everything I do, you know, what I wash my clothes in, what I put on my skin, what I wash my face with, you know, the people I interact with, the communities that I socialize with, it is all very conscious. And food is a key part. I mean, just last week I accidentally self poisoned. I had something that had rice and oats and every Ms. Symptom I had came back in like 24 hours. I'd never been so sick. And I thought, I thought, is it altitude sickness? Because I was about 8,000ft up and I was like, by a creek. In nature, like, the setting was ideal, but my body, it took me a little while to figure out what I had done. And it just goes to show you that food, I mean, where. Stress. Yes. If I'm stressed, I might get tired or I might like lose a little bit of feeling or, you know, if I don't move my body, you know, my hips might be a little wonky, but food. Make a mistake on food and my body literally reverts back to exactly how it was before when I was not healthy. So to me, although it was the last piece, it's a very important piece for sure.
How frightening was that for you? I can't imagine.
I'm not gonna lie. I was really scared because I was in Buena Vista, Colorado, in the middle of nowhere, and trying to just, like, relax and unwind. And instead I was thinking, should I call an ambulance? Is it that serious? I just didn't really know what to do. You know, I just sort of toughed it out because, you know, I'm 55, and I live in a van, and I have Ms. And sometimes I do when I have situations like that, I'm like, are you crazy? Like, what are you doing? You know, I do have those moments. So I had one of those moments where I thought I must be insane, because here I am in the middle of nowhere, sick, living in a van, and this is not pleasant. But the truth is, the person I was going to see the next day, someone that I've served and been in her company several times. She's 15, has spent her entire life in a wheelchair, has a debilitating disease that will eventually, you know, sadly take her life. I have to tell you that that's what motivates me. So no matter how hard my life is, I serve. And, you know, I. You know, that that's. Serving is. Is just. There's no greater joy than to serve. And I serve all day, every day. That's what I do. I just go from house to house, helping people.
I mean, you're just. That's, like, what's. What's the word I like to call it?
Well, you know Ashley, right? From Paleo magazine?
Oh, actually, yeah, absolutely.
I mean, who doesn't love Ashley? So Ashley reached out to me, and I had met her. I didn't know. And, you know, Ashley's, like, a super badass. You know, she's like, rock hard and, like, you know Ashley, like. So she. We do an interview. Now, I don't know her at all when we do this interview and she starts crying. And then at the end of the interview, she's like, listen, I don't cry. And you made me cry. She, like. And then when I met her, I was like, I made you cry? Like, I couldn't believe that I made Ashley cry, but literally, yeah. I think a lot of people get emotional about my work because they're always like, really? That's what you do? And I feel like this is why I was born. Like, I really believe I was put on this earth to do what I'm doing right now. I feel like I'm living. Like, what the. You know, my reason, my purpose. There's nothing I've been more sure of. Like, I question if I've ever been a good mom. I try really Hard. But I don't question that I'm doing exactly what I'm supposed to be doing. And that that's. I mean, because being the most healed person with Ms. Isn't reserved just for me. I mean, we can all be healed from something. And a lot of times people just need, like, a cheerleading squad. So I'm like, cheerleader. Yeah.
No, it's. I mean, the impact. I mean, I've felt personally. That's so refreshing to hear that, because the goosebumps and the feelings that I get are the feedback that I get. Or getting some Accutane. Right. Which is similar to your. You go through. And you told me that just clean out the house, products, refrigerator. You told me a little bit about. But just kind of just straightening people out, putting in a nice way. And then. So what I do is. I mean, similar. But whether it's products or diet or nutrition, it's, you know, getting people off of Accutane or proactive or any type of really tox. Harsh problem.
I did that. Yeah.
Wait, what? You were. You had Accutane? You were on that, too?
Yeah.
Oh, man. I mean, that.
First of all, that destroys everything in its path. The steroids that they gave me for Ms. Made all these. I never had a problem with acne. They gave me all these, like, boils on my skin. And that's what they gave you Accutane? You literally are signing your life away because that stuff is so toxic. And still to this day, I can't have anything with ice. Like, I have problems from Accutane still to this day.
Wait, why Wait? You can't have ice? Like, it.
No, I can't deal with, like, anything. I'm super sensitive to cold and ice, so, like, everything is pretty much room temperature that I drink. And that's an Accutane. That happened from Accutane from.
From destroying your gut biome.
I don't know, but I can never. I mean, my gut's healthy now. After four years of being a faithful walls warrior, never cheating, never making a mistake, my gut is finally healed. I mean, my gut is like. I'm so proud of my gut. Yeah.
Nice. So what are your tips for maintaining that healthy gut? Because that's everything. I mean, I had a. What I have the other night. Indian food with the naan bread. Don't get me wrong, it was amazing that in there. The whole next day, I was in this funk, and I couldn't shake it. I had to go.
Yeah.
I mean, it was delicious, but, I mean, I knew what I was getting to do that's on me for sure. But I, I had to go to the gym and just sweat it out.
And shake it out.
Like I couldn't pinpoint what it was. It was the, the bread and whatever was in that. It was.
Yeah. So I'll have to find you a non paleo recipe.
What's that?
There's somebody has to have a recipe for naan that's paleo, coconut flour or something. Or I bet you probably like nom nom paleo or somebody would real like recipe developers. You know for me the, the whole thing with food and is that I come out of at all of this through a self love lens. I mean I know I have Ms. And that's what motivated me. But there's two things. You know, my brain is paleo boss lady because I'm Italian, I'm from Philly and I was born under the sign of tars. So I'm bossy. I mean I just am, I'm bossy. I can't help it. And you know, once I realized that food is what was like harming me and the people that make this stuff know it then like you don't get to, you know, mess with me twice, you know, so I would never eat stuff like that because I just love myself too much too. And I also, you know, I just have a very strong will and it's like the system's not going to screw me twice because it took years away from me. You know, I was already moving my body. Yeah, the self love stuff, I had to work on it. I really didn't get into that hardcore until my 40s. But you know, I didn't need to lose 25 years of my life because of the food I was eating. If I knew what I was doing, I never would have been self poisoning.
Yeah, it's so, it's man, it's. You know, you find out more and more about hidden ingredients and certain, you know, just agendas to you know, make profit, profit, profit. I mean you and I are very aligned where it's just, I mean I do it purely for the impact I love having. The lower, you know, no corporate overhead watching over me. I mean I have a team, a board and that I, that I, that I do this with. But they know that site, that's one area when I'm formulating products. That's me. That's all me.
Your products are amazing.
Thank you.
They're like game changers. Your moisturizer and your cleanser, I mean the moisturizer, I love the Cleanser too. But the moisturizer I love because I always say it has guts. I mean it literally. Like I put it on this morning because I go to the gym in the morning, I work out and I shower at the gym. So I'm like done my workout by like 7am so this has been on my face all day and I'm like, I'm really soft. Like it. I'm always touching my face because of how it feels from your moisturizer. It's just amazing. And I love Ylang Ylang. That's my favorite essential oil.
Yeah, that's unbelievable by itself. I don't know why I didn't just sent my cleanser. Just with that I got so overwhelmed because I have so many essential oils that I love. Like what about palo Santo chamomile? Sandalwood?
Obviously I love sandalwood.
Yeah. But the thing is those, when you combine, when you put too many home run hitters together, sometimes it kind of, I mean it's good. And then I start adding violet sweet orange. I mean there are many of them in there and they're great and they serve the skin. But I'm gonna, I need to tweak that a little bit. But the thing is. Ylang ylang. I mean it could have just done it on it, you know, on its, on its own. But yeah, that's, that's. I would say that's one of my favorite. That's one of my. Yeah, one of my three. When I make my mask, I go ylang ylang, lemongrass, sweet orange. Sometimes Clary sage too.
Oh yeah, I love sweet orange. Clary says, I almost did this today with the mask on. I said to the people who I'm with right now, I'm like, should I do this Facebook Live with the mask on? I thought it would be funny for me to have like the mask and be like, look what I'm doing.
I swear to you. I thought about doing that too, but I'm like, oh man. I don't really. This is the first time, you know, talking with her. You know, I have them on all, all the time because I'm around here, you know, I work from home and my team comes over and we do our thing. But like I don't have to be outside and I go outside, get some sun, bake the mask in, which helps pull out vitamin D in there too.
Nice. I'm going to do that.
It's awesome. So I want to tell you, we discussed this a little bit at Paleo fx, but I want to be one of those companies. I want Alex Herr to be one of those companies that helps you and sponsors you.
Oh, thank you.
I'm all in. I love what you're doing, and I kind of just want to be a part of it. You know what I mean? And so if I can just give you products every month or whatever it is, I just want to be a part of it because I love what you're doing.
Thank you. We'll definitely figure it out. And not that I'm counting buttons. Sixteen days, I'll be back in California.
Yay.
I know. I know. My daughter's in Costa Mesa, so that always pleases me, but I have. I'll be in la. I'll be in Burbank. Like, Toluca Lake. Isn't that where you are?
I'm in Glendale, but to Look. I used to live in To Look Lake, and that's five minutes away.
So, yeah, my friend. What do you call? She's like, we're not gonna be here, and we need a house sitter. So I'm like, okay. And I. So, yeah, so I'll be back because I'm actually coming back for the idea Conference, which is in San Diego the end of June. And, yeah, it's like they're.
What's that about?
It's 14,000 fitness professionals, and I'm going there, you know, just to, you know, it's health and fitness.
Man, how did I not hear about these things?
It's their national conference. I think you could probably even just get a pass to come down and check it out. It's like June. June 27, like, the last weekend of June. Yeah, Idea. Idea. They have, like, smaller regional ones, but this is their sort of, you know, worldwide big, big one. And it's. It's fitness and health. So it would be like, you know, gym owners and nutrition, like that kind of, you know. So, yeah, so I'm coming back for that, and just, you know, California is my heart. I mean, I love touring, but it's my home, and I'm a beach girl. I got to get some. Some sand between my toes, you know, to get me whole again.
Yeah, I hear you. I'm actually going to Venice later on. I love that area, but I love Glendale for some reason. I don't know why. It's underrated. Have you ever been to Glendale?
I've never been to Glendale. My first time to Burbank was because when I lived in Venice, I couldn't drive because Ms. Took my hands. And when I decided to do the tour the day I moved from Santa Monica was the first time I ever drove to Orange county, and it was the furthest I drove. To think that I drive, you know, 40, 50,000 miles a year now and only three years is amazing, but I couldn't drive that.
Yeah, I was just. I mean, that first time driving had to be. Did you have someone with you in the passenger seat?
I mean, well, my. My dog, who. I don't know if you met Gidge, but she's always with me. Little Gidge. But no, I just. I just did it, you know, scared. But now I'm not scared again.
It's. Yeah, that's. That's.
Man, you've overcome some great adversity too. I mean, I think, you know, you got to where you are through, you know, I'm going to say a tragic accident. I don't know. I mean, you could, you know, it changed your trajectory. And I feel like, you know, for people like me and you, it. Not a lot of people, you know, see a hole in something and then try and fill it. And that's why I have great respect for what you're doing. Because after I met you, I went home that night, you know, to my hotel room and I read. First of all, I was really amazed, I mean, to look at you because, I mean, obviously you're extremely handsome and I'm like, whoa. This man's face was, like, crushed. And I also love that, you know, you not only talk about, you know, your accident and how it brought you to this, but, you know, your family and that part of healing. And, you know, I just have a tremendous amount of respect for the fact that you took that tragedy and you're changing lives with, you know, the products that you're doing. So we're all kind of doing the same thing. And that's another reason why I love. I mean, our good friend Dave Asprey and bulletproof, like he was sick and, you know, like so many Dr. Terry Wahls, like, a lot of the people in the world that we're in are, you know, finding their calling through adversity. And not everybody can turn such a negative into a give back. They could feel bad for themselves. And I'm grateful that you don't and I don't, so that we can serve, because your products do serve. Your booth had more men than I've ever seen at a skincare line in my life.
That's the thing. I don't know what it is, but I just. I remember going into spring training for baseball. I used to go to. I'LL probably go back next year, too, to Arizona, to spring training. I used to play baseball, and some of my teammates are still playing, so I would go to the locker room and, you know, kind of just set up my little booth. I've been doing it for years now when I had one product and then two products, and then now we have a lot more. But just going in there, you see the guy. I mean, they get sold suits, sold shoes, sold supplements, protein, you name it. But then there I am with my little clay mask in a little small, like, demo booth and, like, terrible business cards and one horrible flyer. This is my first year. And I'm like, like, what's this? I'm like, well, it's just clay, and it's all passion from there. You know what I mean? It's like, you got to hit them with the accident first. So you engage. Like, I don't know, what am I going to wear a clay mask for?
You know what I mean?
I'm like, you know, you got to hit them with the accident, how it recuperates. So then they actually give you the time of the day and then. And then. But the thing is, though, is the next year, the first year, the clay mask didn't exactly fly off the. Fly off the demo when I came back with a moisturizer, and I started explaining to the guys that, hey, you know, the sun baking in, it's going to create fine lines and wrinkles. And, you know, you got to show them a good example of, you know, just counteract, excise play. And I had those. And I counteracted a lot of. Of those fine lines and wrinkles, not only through my products, but through diet, through exfoliating and explaining. Explaining the process of doing that. But it's. But they would start to come. You know, guys are more interested in skincare than. Than they'd like to put off.
Yeah, no, I saw it big time at your booth. I mean, the men were, you know, lining up. And actually my one friend, Claire, her husband came over, and he's like, I'm. I'm, like, addicted. I'm like a huge fan at PaleoFX. I. And there were two other guys there, and they're like, oh, yeah, we just loaded up. And I was like, wow, this is really, you know, that's very rare for a skincare line to, you know, be equally male and female. And, you know, I'm just grateful that we all, you know, we all get to use it no matter what sex we are.
Yeah, it's. It's 55, 45, right down the middle.
Wow. Yeah, it really looks like that. I mean, that's a very rare. So you're obviously filling a huge need that a lot of people had.
Well, so, I mean, it's like you said when you were talking about Dr. Rawls and Dave and just when you, when you get a second chance and you kind of get a chance to get your zest back, I call it zest and you bounce back from something tragic, it's like this is all bonus. And so I don't really, I mean, I don't even. It's just like you nailed it as far as just serving and helping. And that's the most important thing when it really breaks down to you. I remember talking to a gentleman in Austin years ago. My first Paleo effects, actually. And this is out. We were eating dinner late at night and he was like, we got to talking about everything and his biggest piece of advice to me towards the end of our conversation was it ain't about you, you know, and it's just like, no, but in a nice way. But I asked him, he was like a sage, like, great dude. And yet you could tell he's just, you know, experienced a lot. And that stuck with me for. To this day. And just, you know, I feel like that's what he meant. Just, you know, it's, you know, help be of service because right. Really is what makes my heart full. And if I get a kick out of it and I can help, I mean, it's a no brainer.
Right.
I'm just going to continue to do that. And I mean, it sounds like we're aligned.
We are. Yeah. And I feel really, I just feel really grateful that a lot of what we're doing is also we're educating people along the way, you know, so that, you know, that it begins a whole lifestyle of questioning, you know, so it's like, wow, I never really thought about what I put on my skin. You know, when I go into people's homes, I'll say to them, you know, when I leave, I don't mean to be Debbie Downer, but like, what you're cleaning your clothes in, what you're using in your dryer. These are, you know, neurotoxins, these are carcinogens. Like, you know, you really need to get conscious about anything that touches you at all, you know, from what you put on your skin to what you put on your clothes. You know, I just learned that cotton clothing, you know, I would buy, I buy everything cotton. But if it's not organic. There's so many more pesticides on cotton than any other fabric. Like I literally, because I wear cotton I thought was the better alternative. I'm really wearing, you know, pesticides all over my body. So I feel that when you have products that are clean and you know, by me touring and showing people what I know, that we're helping them to learn to start to question their own life about everything from skincare to what they wash their clothes into, the fabrics they're wearing to all of it. And that's how we can really create change, you know, by telling another person and by how we use our dollars and you know, by doing these kind of Facebook lives where we can share. I feel like, you know, we can stop this vicious cycle of it just being consumer driven ideals without caring about what the products are going to do to people and their health.
Right. Bed sheets, mattresses, things that, you know, you're sleeping, I mean, shower filters. I mean I just. My latest one is my mattress, got an organic mattress cover, all that mattress sheet, you know, all of that. But you're right, I mean if you're absorbing all of that while you're in one position for hours, I mean, may as well make it organic and clean. And the shower filter has been a big game changer. I just moved to this new place and I didn't have my shower filter showers in. That was kind of. My hair texture was a little different and you know, but it's like you said, just be just little, you know, hints here and there and just tips on things just kind of pointing people towards. But you know, you have a nice way of explaining it and also your story just really backs it up as well and just. Yeah, it's fun, it's fun, it's fun to just.
It is. I like your blog too. I think you mentioned in your like top five tips about the shower head and the person that taught me about getting a clean shower forehead was the food babe. I don't know if you know Vani at all, but Vani Hari, yeah, she's a good friend. She was one of the early people that inspired me and that was one of the really opened my mind to like the shower and you know, pretty much everything. What my yoga mat, she really helped me to start questioning. So, you know, that's what I really love is that there's a lot of us out there voicing and I think that if we just can keep this up, then we can change the narrative. And you know, I'm from Philly. Are you Kidding me. Like, I'm like working girl, but worse. The makeup and the toxic stuff, I packed on like at least five eyeshadows on every eye. I can't believe I've been fortunate enough not to, like ruin my face and my skin and have enough time to. Because people tell me all the time, you have such beautiful skin. And I'm like, I think it's my diet, lifestyle and the products that I use. Because what I was using before was like full of chemicals and I was rubbing it, putting it on my lips. Like, think about how, you know. Even like perfumes. Yeah.
So the worst. I mean, just right there in the bloodstream, the lips. I mean, in an area. I mean, people understand it's absorbed within seconds into your bloodstream and deodorants and. Man. A friend of mine washed my sweatshirt recently and I don't know what it was, probably just a big name brand, but my face swelled up. I've washed it in pure baking soda, rinsed it four times. Now it's still there. I mean, that's all I used to wash myself with in college. Man, I'm so glad I don't do that anymore. But it's very apparent now that I'm so clean with my products and things like that. Man, that one, I was just rocked because it crosses a blood brain barrier. I mean, you're really getting in there with those neurotoxins. Like you said, man, it's good though. The word is spreading. I remember when I was first starting my company or while just starting this. The reason why I started is because there was always some type of hole in products. But now, green beauty spreading. There are so many beautiful brands out there. Audacity is a great one that I look up to. She's got a kick ass story, overcame cancer. What else? Vintner's daughter is great. There are a lot of them, but, you know, it's just expanding. That's beautiful. There's enough to go around and I'm glad we're doing it.
Yeah, there is. Well, I'm. I'm a fan. I'm a fan. I've been using it.
What's up?
I've been using it exclusively since. I've been using it exclusively for a month. And I can tell you, even the last house I was at, their daughter who swims on the national swim team. And she's young. She literally was just like, your skin is amazing. Your skin. I mean, she must. She kept telling me, this is an 18 year old. And I'm like, wow, I've never really had an 18 year old pay attention to my skin before, but thank you. Like people are just coming out of the woodwork talking to me about my.
Skin because that's a big conflict. Is there to be 100 honest, you.
Know what I mean? Yeah. I was like, wow, that's cool that you know. Yeah. And even her mother was like, she just can't get over. She keeps saying her skin is just so amazing. And I'm like, well, here's what you know, this is it. Here, try it. You know, like, but. And then I hug everyone. Pardon me.
Give her a little, a couple of little pumps of the moisturizer.
Yeah, a little pumps. And then I hug everyone. And people are always like, oh, you smell good. I, I don't know how. I think that scent that you have is the most perfect scent in the entire world.
Thank you. It's. We, I cannot tell you how excited we are to release that. It's, it's, it's very, it's very. It's probably the most special product to me because it's, it took. It's been a year and three weeks on the bottle. The formula alone. 126 tweaks, 21 six piece revision. That's on the formula, then the bottle. I mean, I'm telling you, but I wasn't gonna, you know, you know how it is when you want, when you know exactly what you want. I obsess over these things for sure. I signed off on it twice and then recanted and then, you know, turned it into the lab ready. And I just kept stewing over it, pacing back and forth in my kitchen like, ah, it's not there. And then I'm so glad I did because just before we went into production on it, I. They gave me a sample to approve before I went into quarantine. And I went, it was just a little too baby powdery. And then we went back to the drawing board for like months. It's just this.
It's awesome. Thank you for, you know, not giving up because it's awesome. And literally I hug every person that I meet and you know, they're like, oh, you smell good. I'm like, I know, right?
I mean, universal.
Yeah.
Yeah, it's.
We gotta get you some more America's smell of me. I can tell you that.
Awesome. You got organic alcohol, fragrant oils and water. That's it. Everything free. So it's very.
That's probably why it lasts so long. Like I could put it on in the morning and smell it. All day.
That's good to hear because that's what a lot of those big brands put in our synthetic ingredients to make it. Make the staying power longer. But I know for a fact that, you know, we've done blind tests, we've done just random testing with big name. So my favorite, former favorite fragrances, and it's. It's right there with them sometimes a little bit longer, like a little bit longer than some of the other big brands. And we didn't have to use any of the. I forget what it is. Albers. It's really disgusting. Some of the product or the ingredients that they put in for staying power, but we didn't do it. So I'm really excited to just get the pack, like, just hold it in my hand, like when it's full.
Right.
I mean, right now it's every. With, like, custom components, you know, every part of it from different places all around the world. And man, I cannot wait to hold that in my hand.
Yeah, it's pretty special when in 1996, I opened an aromatherapy store, believe it or not, and. And I won awards and people thought I was a head shop. Like, they didn't get aromatherapy back then. And I'm just so grateful to see that, like, you know, you're making a product like, you know, again, the education, the progression. I mean, now, obviously a lot of people are diffusing essential oils, but we're. You're taking it one step further and putting it in skincare, putting it in fragrance rather than synthetics. And like, I can't even. I. I never go anywhere recycled. I'm one of those people new. But if I walk through them all and I smell, I'll get sick, like, instantly. I can't take it.
Me too.
I can't.
It's. It's really. I mean, I get now why back when I was acting, they request that the actors wouldn't wear deodorant. I don't know about deodorant, but fragrances to auditions, and I thought that was so weird. Like, whatever I'm wearing Mark by Marc Jacobs, I'm sure they're gonna like it. But I. I get it. I mean, you know, you come across a very strong perfume that your body doesn't agree with. I mean, it's gonna put you. It's. It's really nauseating. That. That's. That's the. The word that comes to mind. And it's. I mean, the list. I mean, whenever I take lifts to the airport or whatever, they have this, like, company Scent. It's like Abercrombie. I don't know why. It's. You hop in the back and it's just like, immediately window down. Both of them. I'm sorry, sir. You called them whatever you spray. It's giving me a headache.
It's so true. I never even thought about that. But it is like the lift scent, man. It sounds like something on Seinfeld that Kramer would come up with, you know?
Yeah. That's a Saturday Night Live waiting to happen for sure. Hey, you know, V, when you come down here in 16 days, we got to meet up, grab lunch. Yeah. All right. And I gotta.
We'll meet at the Bulletproof Cafe. That's where we should meet.
Done. Let's do it.
All right.
I really appreciate you joining me, and I. From the bottom of my heart, I think what you're doing is just so cool.
Thank you so much.
And it's. I can see it. You're just, you know, you're vibrant, you know, and.
Yeah, I feel very blessed.
Yeah, you are. Me, too.
I am.
Thanks for sharing your story. I mean, and people find you, like, as far as Instagram, obviously, Facebook, and. What are you on Twitter? Yeah.
Paleo Boss lady everywhere. I mean, the places where you can find me most active will be Instagram and on Facebook and then I have a website with a newsletter and a blog. I love your blog. I really do. I read a lot in your blog. I really do love it. You know, the. But, you know, those are the kind of things that, you know, I hope that people find, you know, valuable, because I just share my journey in real time and throw out tools, not because that's what I want other people to do. I just want to inspire them. Like, I hula hoop for cardio. Like, I just want to inspire people to think outside of the box. If you're not a runner, you know, you can do a hula hoop and you'll break a sweat. Trust me. You know, like, so I just want to inspire people to find their journey.
And you loosen up that back a little bit. I do something similar to hula hoop in the morning, but definitely hula hooping. Just put it this way, hula hooping looks a lot better than what I do in the morning, but gotta loosen up.
But I'll have to see what you do in the morning. Other. Well, I'll hula hoop and you can show. I'll get a hula hoop on you yet. That's it. We're gonna be hula hooping at the Bulletproof Cafe. It's not like Venice would be surprised.
That's. That's. That's the norm over there, right. Right next to that clown. Rite Aid or clown building?
Yeah, cvs. Yeah.
Yeah.
Thank you, Old Hood. Thank you.
And you have a great weekend, and I'll see you soon. Okay?
I can't wait. Thank you, Andy. Thank you. Bye.
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