Andy HniloFounder & CEO of Alitura Naturals

✨ Cleanse. Exfoliate. Hydrate. Repair. ✨

4 Sept 2025

Watch on YouTube

Short instructional monologue by Andy Hnilo (YouTube, 2025) describing a simple nightly skincare routine focused on four steps: cleanse, exfoliate, hydrate, and repair. Key practical tips: use a cold rinse after cleansing to 'close the pores', exfoliate 1–3 times per week to remove dead skin cells and pollutants, and apply a thicker, nutrient-dense night cream before bed to 'seal in' results.

Just recently, in the past couple years, we came up with a system. Cleanse, exfoliate, hydrate, repair. Just a nice cleanse. Finish with a cold rinse to close the pores. Follow with a good clean moisturizer. Then you can exfoliate one to three times a week to scrub off dead skin cells, to rejuvenate that nice cell turnover and a good exfoliation. It feels great. You're scrubbing off the dead skin cells that may contain some environmental pollutants. I like to seal in the results. And the most important time to do so before you go to bed, when you're in one position for hours with like a nice nutrient dense, thicker night cream. That's it. Just cleanse, exfoliate. Hyd Sam.