Andy HniloFounder & CEO of Alitura Naturals

Every Alitura product has a story. ✨

2 Jul 2026 · 1 min

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In this segment, Andy Hnilo recounts how the Revitalize supplement was born from a personal health crisis. After a severe injury that left his jaw wired shut, Andy struggled to obtain adequate nutrition. He sought guidance from Sage and various Los Angeles tonic bars, immersing himself in adaptogenic herbs and traditional Chinese medicine. Through experimentation, he formulated a bitter nine‑ingredient morning tonic aimed at reducing inflammation, supporting blood health, and improving circulation. To make the tonic palatable, the blend was encapsulated, resulting in the Revitalize product marketed by Alitura.

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Revitalize. 9 ingredients that I was specifically adding to this morning tonic to build back my system, help with inflammation, build my blood, help with circulation. I mean, back when I had my jaw wired shut, it was really difficult to get nutrition. And so I met with Sage, a bunch of people at several different tonic bars in the Los Angeles area, and I learned a lot about adaptogenic herbs, traditional Chinese medicine, and I started experimenting with those herbs and it built my system back better than I was before the accident. But it was really bitter. And so we encapsulated that and that's Revitalize came from.