Andy HniloFounder & CEO of Alitura Naturals

Formulating skincare isn’t just about what you put in — it’s about what you intentionally leave out.

16 Dec 2025 · 0 min

Watch on YouTube

0:18

Andy Hnilo, speaking in a short YouTube video, emphasizes controlling every component in skincare formulation and deliberately omitting ingredients when appropriate. He stresses making products that are both powerfully effective and as "clean" as possible for reactive, sensitive skin, and notes he serves as an initial test subject for his formulations.

More from Andy

0:26

☀️ A quick message from Andy: One of our biggest sales of the year is happening NOW!

3w ago

0:25

☀️ The wait is over—our End of Summer Sale is LIVE!

4w ago

0:48

🌿 The formula that started it all...

1mo ago

0:39

🌿 Alitura was never supposed to become a business.

1mo ago

0:46

✨ Every Alitura product starts with intention.

1mo ago

0:28

🖤 Preserved by the bottle, not by toxins.

1mo ago

0:44

🌿 Inspired by the past. Formulated for today.

1mo ago

0:37

🌅 The way you start your day matters.

1mo ago

0:31

🌿 Good skincare is for everyone.

2mo ago

0:36

🧬 The powerhouse behind the Gold Serum: GHK-Cu.

2mo ago

0:39

✨ Gentle. Healing. Essential. ✨

2mo ago

See all content