How Dave Asprey Helped Launch Alitura Naturals

Hey, everybody, how's it going? Hopping on a Instagram live in my dad's little business study here with Dave Asprey, who really made a lot of, you know, Alatura happen. I mean, it was just an idea before we hopped on that initial podcast in February. If people could share where they're joining in from, that'd be awesome. Let me just see here if we can add Dave Hope, everybody. And yeah, this is really fun for me because I've learned so much from Dave Asprey. Like, I didn't have a business background. I just went on the podcast initially to share my recovery and how I got into Bulletproof coffee and cacao butter, Cacao powder, MCT oil, learning about all of that grass fed butter, obviously, but supercharging my motivation to recover, get in the gym, go on my walks, just enhance my motivation throughout the day. Happened through, starting to drink coffee and Dave obviously being the, the creator of bulletproof coffee, but so much more than that. There's a big biohacking movement going on now that he throws seriously was at the forefront of. And I, you know, he may talk about it too, with the Silicon Valley Health Institute that I believe he founded. That was just decades before all of this. I mean, he was really the first, you know, kind of, kind of pioneer. I mean, the father of biohacking is what people call, hey, how's it going, Erica? Good to see you. But back to Dave. Yeah, I mean, the father of biohacking just kind of giving me a chance because I had a theoretical idea of just removing the impurities, using the skin as part of my detoxing process that I learned from other herbalists and different people that I met with when I was going through my recovery. I just wanted to build myself back. And in that process, I learned so much. Not only, you know, about skin health, but how to, you know, just cleanse my system from head to toe, build my vitality and yeah, just, just get my zest back. So Dave was instrumental in this process of, you know, just me finding myself and my purpose through Alatura, if that makes sense. So this is. I can't just say thank you, Dave. You know, I want to just share some memories and things that I've taken from his guidance and his knowledge through the things. I mean, we had so many phone calls and walking me through so many different decisions to make with Alura and without him, I, I don't think we'd be here. I got told no for, you know, a year and a half, something like that. When sweet people who I would test my products on, would recommend, you know, an esthetician or a makeup artist. I go over there in person to test on maybe their family member or a client. And, you know, that was part of my fine tuning of the clay mask at the time. And, you know, dialing down the kelp powder and recommending certain essential oils and really getting the formul to where it was weak. I had way too much ascorbic acid. Here he is, Dave. Oh, yes. Oh, man, this is cool. Is he here? Where's he at?

What's up?

Hey, how's it going, Dave?

I'm doing good, man. It's good to see you.

Oh, it's great to see you, too. I was just talking about. Well, where do I start, man? The first. All right, so, like, sitting across from you on that Skype. I mean, I don't know if you know, the whole thing. I even got my mom involved when you were there at the Silicon Valley Health Institute. Just go up to him after he talks and just shake his hand. Mention my name, please. And she did. And she. I think you kind of went well. Yeah. Wish him the best of luck. And I think I did a strategic follow up on Twitter. Hey, I think my mom saw you or whatever, and you're just really sweet. She came back. Just really, you know, love the experience, but it was kind of a. Just a. An outside chance of getting in touch with you. And look where this has gone. Seriously, man. I mean, I. I was writing things down. Just. All right, I. Our phone calls and just how impactful little things from cop sales copy. I didn't know what copy was. My directions. Full page, you know, single space. You're like, that's. That's nice. You just beautifully dialed it down to two sentences.

Oh, yeah. Even the name of a presence. The. The fragrance and all.

Yeah.

It's funny because, yeah, I remember I was running that nonprofit in the longevity space, and then you. Yeah, your mom talked to me. And then you reached out and like, this guy's got a cool story. Like, let's do it. And everyone started emailing me. Andy. They're like, there was. Andy was on. And he had this mask. How do I get it? And I'm like, you should sell this. And, like, it really started out of your living room. You remember those pictures of you, like, with a baby tub full of clay and with your shirt off. And you're like, I'm stirring my altar, man.

Yeah.

And then. Yeah, but do you know I did. I don't know if I've Mentioned it to you. You probably heard it at the, the biohacking conference in Dallas there. But the business of biohacking conference is coming up. You know about that? No, I'm like, I, I, it's been 10 years, I think, right. Hasn't it since Altar. So yeah. So I mean I, I love coaching entrepreneurs. So I realized I built, you know, $140 million a year business and I started from scratch and so like I shared some of the knowledge with you, but I put together an event. It's a businessofbiohacking.com and you go there in September in Austin. I'm teaching people like all the people that help me, like the way I helped you. I'm bringing all together to teach 200 people in the biohacking space, like how to build businesses. If I'd had that for you back then. Saved a lot of, a lot of energy. Right? So like Jay Abraham and some really, really big deals. The, the person who runs the content for Business Mastery for Tony Robbins, Amanda Humps will be there. So I'm really working. How do I do a better job of helping entrepreneurs? And you're like a glowing case. Like just there's the right advice at the right time sometimes changes everything, right?

Oh, absolutely. But I mean it was every time with you. I mean it was just we didn't have that much time to talk. But I mean the, the, you know, from things like taking out certain things, pick, you know, how we write emails and how we do reach out, the strategy involved all makes, I mean I carry a lot of the all, you know, a lot of those things with me today. I just, it's like Stu Peterson was a very impactful in my baseball career. But like I just, you know, these people come across your life and you look back at like just standing on the shoulders of giants is one, you know, way to express it. I mean you gave me a chance to. I wish I couldn't believe. I can't even describe the excitement of just working with you. You know what I mean? Just. No, but really though, and, and just having these dudes, I didn't know my margins. You know what I mean? Remember sitting down writing, you know, coming up with cost of goods and then just have a sale. $35 free shipping, 21 to Sweden. No, you know, losing money when you shift. But like, you know, and then you have to just bring it in and obviously 10 years later I'm, I'm still, you know, learning. But the thing is I, I just, I, I just appreciate you saw something I, you know, I, and it was just a clay mask, but I, the fact that you gave me an opportunity, it's just. I'm eternally grateful for that, Dave.

You know, you're really welcome, Andy. And I got a favor to ask of you.

Yeah.

You spent 10 years getting punched in the face as an entrepreneur, which is pretty much what entrepreneurship feels like. Like, nobody knows this, but when you're the CEO, what comes to you are problems. It's constant problems. And that's a good thing because you're the one who can fix them. Right? But it isn't as glamorous as people think. I mean, of course it has its fun times, but it's, it can be really lonely. It's really stressful. I know a lot of really lonely CEOs because they're like, most people work for me, right? But that means they don't always me the truth and all this insect it's thing. So your job, now that you have 10 years of being punched in the face, is when you see someone just getting going, you ought to offer some good advice. Right? Like, that's how I got here. I worked in Silicon Valley for a long time. I Learned from people 20 years older than me how to run bigger businesses. And when I started the biohacking movement, I had people who were 20, 30 years older than me from the health field tell me what to do. It's not like I'm that amazing of I know everything I invented all from scratch. No, I stood on the shoulders of giants too. That's what like all the biohacking knowledge originally came from the longevity world. And the guys who taught me were 75 years old when I was 25, like an entrepreneur. So when someone asks like, how'd you get going? Just sit down and have coffee with them.

Yes, absolutely. Yeah, yeah, it's. And I promise, you know, to do that. I mean, the thing is I just have my experience and I'm not. You know, we could share that. You know, I, I don't think I'm anywhere near. I have a wild story. You know, I wouldn't call myself an expert or whatever. I just, I love what I do, that's for sure. And I hold true to my morals and things like that. But, you know, the attention to detail, you're great. Like, you know, obsession is one word, but like non negotiable. I mean, that's just stuck out with me, you know, from you, you know John, John Baker, if you remember him from the baseball days, that's how I got introduced to bulletproof and then, you know, to have a product on the site with you and to get your, you know, to be aligned in that same attention to detail. Really like to get signed off from you. I mean, that can propel. So I want to do that same thing for someone else. There's so many. I. It's interesting. At the most recent biohacking conference, you know, you see little reflections of yourself. I don't know if you saw any, it'd be an honor. But like, it made, you know, a part of me. And you're you and me or something like that way back in the day. But like, there's this guy, Jack Levoditis from Dallas. Insane thing. He came to our booth. He's a customer, but knew the products. It was like he watched the video, showed me some examples. Like, that's. Well, people like him. And I, I just, you know. Yeah, you just want to pour gas on those embers and, you know, just let them know that they have a chance and that they're special. That encouragement that you gave me, I mean, you know, it just sometimes just, yeah, like you, you said, I mean, you just getting some positive affirmation or just support from big people helps.

When I, When I was first getting going with. With what became Bulletproof, it was just, it was a blog. And I just, I wanted people to not go through all the suffering, like the health stuff that I went through, all the brain function weighing 300 pounds and all that. And so when I decided to turn into a real business because people kept wanting stuff and like, maybe this is real, I was just lucky. I sat down with my friend JJ Virgin. She runs a thing called Mindshare. It's a mastermind group for health practitioner people who are building businesses. But she'd already hit several million in revenue with her books and her brands. And so she taught me, here's what to do. You're doing that wrong, similar to what I did with you. And then she tells me, Dave, I spend. I think at the time she's like, I spend $80,000 a year on Masterminds. And I almost fell out of my chair. I think at the time I was probably doing like half a million a year in revenue. I'm like, what? Like, that's an insane, like, why would you ever do that? And she goes, I want to spend time with people who've already been there. And the mastermind's like that. That's where you go. So that was what led me to start going to like high level entrepreneur masterminds. I never understood them before that. And so I picked up so much knowledge from friends like Joe Pol, who runs a marketing mastermind I've been a member of for 10 years, and JJ's mind share, I've been a member of for 10 years. So I made a point of surrounding myself with entrepreneurs who were either in it where I was or maybe a little bit not quite as far as I am, but on the same path or some who are very successful and in. Or the giving back mode. And so a lot of what I was sharing with you is because someone else who already felt the pain was like, hey, David, do it that way. I'm like, oh, that actually works way better than the other way. And then I get to that. That's why the masterminds are so critical for entrepreneurs, because most entrepreneurs, Andy, if you sit down with one of your baseball friends and you try to explain all the operational details or like a challenge you're having with, you know, your CAC that like, you have a big cac, like, what does that even mean? Like, cost of a customer acquisition if you're not in marketing. Right. So there's like a whole different thing. And so you realize that there aren't that many people you can talk to unless you find like your community of entrepreneurs. And so that's what's made it for me. That's why I'm doing that business of biohacking.com, that event site. I want to give back to entrepreneurs and introduce them to each other and to the people who help me so much. So it's like, here's all the resources and here's the guys you can call in the middle of the night. Like, I don't know what's going on and they know what's going on. And that's like the secret being a good entrepreneur is hanging out with other good entrepreneurs who tell you the stuff you don't know. Because none of us knows everything, including me.

Right. No, I agree. I went to chs. I. I have to start going back.

Yep, he's going to be speaking at that Business of Biohacking conference. So is jj. So is Mike.

Nice, nice. Yeah, that's a really good point. I need to start doing more of that. Rubbing elbows and just. Yeah, being able to share. Like right now we have a bot issue on our website, like 4Xing the traffic or whatever. But you know, during a sale too, which isn't ideal, but so just, you know, decreasing the conversion rate. And so now I'm in a little situation, but, you know, Currently, literally. But I have no one to call so that, you know, had I been in a mind share or something, nobody knows what to do with that. But, you know, I'm sure we'll be able to figure it out. But yeah, that's. That's something I definitely want to do is. Is get back into the mind shares. What, what's. What's something you. You've been working on?

Right now, you know, I'm building my next big coffee company, which is Danger Coffee, which is a big thing, by the way. I just tagged, I think every people I just. Everyone I just talked to here, except for. About Jay. I'll put him on here. Just so you have that in your notes. Everyone who's watching and if you post this. So these are some of the people we're helping me. And they're all going to be at the Business of Biohacking conference. I'm like, I'm. I'm helping out the people who help me, right? The ones who taught me each you. I mean, you should, you should be coming. I hope you're September street in Austin. But this stuff I'm working on now, Danger Coffee is my new coffee brand and upgrade labs. We've got 28 locations opening and more coming in every day now, which is the world's first biohacking center, biohacking franchise. I've become a master of people copying the stuff that I create, which is.

Yeah, that's true.

Well, it's great. So I can start an idea and then like, other people can make some mistakes and then I get to make the next move, which is, which is not a bad thing. And in fact, so one of the things that I did that doesn't help at all with being an entrepreneur. I have an MBA from Wharton, right. Which is, you know, was the snooty business school. And I did it because that was good for my Silicon Valley career. I used to want to be a VC and all that stuff before I really figured out the VC operating system, which isn't as nice as it sounds. But I. The one thing that I remember that really stands out is they taught me that if you spend a dollar to tell people you make good stuff, it's cheaper than spending a dollar to make good stuff. And so that's like why we have so much crap in the world. And I was like, this is such bullshit. This is for like. Because the way I'm like, people aren't dumb. If you make really like stuff that's actually better. They're going to talk about it and they're going to tell each other and then they'll spend a little bit more because your stuff actually works. So that's why like upgrade labs. That's why Danger coffee, that's why Alatura, like if your stuff didn't work I wouldn't have had you on the show. Right? It's that mindset. Like I have an obligation as an entrepreneur to do something that is better than anything on the market or I'm going to do it for people who've never had this before. But the entrepreneurs who copy, they're actually like parasitic. Like that's why we have only junk on Amazon right now. And like tried to copy Alatura, right? They're like just like Altura. They use like soybean oil or some crap.

It's just. And I'm glad you touched on that and I'm really hitting it hard right now because I just, I'm you know, retroactively finding out more and more about the science of the products and different ingredients. Like in a self preserving, self preserve preservation method combined with the Mehron glass who manipulates the light frequency that touches the products. Right. And then we use a lactobacillus fermentation that's like, you know, it's safe on the microbiome but essentially with the, you know, a fermentation of daikon radish and coconut. But like that, you know, it's not potassium sorbate, it's not the bht phenoxy ethanol. I just, but going completely against the grain, you know, all of our ingredients being cold pressed raw if possible and organic when possible, just touching on the pesticide element. Even when brands just try to, you know, throw in natural and unorganic plant oils, there's so much in that aside from like the you know, propane dial. Butylene glycol. Propylene glycol. But even down to the unorganic glycerin. That's what I loved about you. You went in, that's, that's, that's not as clean as it could be. I mean if people went and reverse engineered, you know, the product, they'd find out how expensive it is. And I remember talking to you early on and my margins weren't that, that great. They've gotten better I guess but like I just, I felt the same thing as you. It's like you, you, it was all theory, just putting clean ingredients but going to a level where there are no holes, you know, taking out the holes, it costs more. But I mean people will Shout from the mountaintops, just like you mentioned. I mean, that's how we've. We've grown purely just through word of mouth because, you know, $31 for an $87 body lotion. I'm sure you wouldn't, you know, but it was just. It was my third, what, fourth product, and I just was, you know, Brazilian acai butter and aroba percashi. It's not cheap. Anyway, I just. It was you who gave me confidence because I saw bulletproof and people leaning towards that perfect ingredient, deck one, you know, and just. And then you hopping on every day explaining it just. I've never seen you without. Caught off guard with words. And so you learn that. And then also just through kind of osmosis, I just, like, you know, develop the same belief in mind. And so I just. Quality is key. I think it's. I swear, it's all theory, but, like, way back in the day, when we only had our offerings. Right?

Yeah.

And say if somebody was a garment and somebody had an offering to community, which ultimately brought them together, it was about quality.

Right?

Right. Like, if you, you didn't undercut. You're trying to bond with other tribes or communities or. I just, I really feel like quality was dealt with lack of quality or an intentional lack of quality was dealt with harshly back then. And that I just. Does that makes sense. I just feel it is so much better when you're pouring your heart out into something it can share authentically, like you did with all the bulletproof products. And, like, that's what I, I saw you doing it, and that's what I'm dealing with mine, if you can truthfully back it up, which is just. That's just us, you know, it's just all we know is purity of ingredients. So, like, I just, I could keep going and going and going, but I'm saying, like, you, you know, put the momentum towards this, and I, I. It's beyond. Thank you. But I, I do. I do remember how important gratitude is. Is to both of us. So, like, it's just really important to me to. To share that with you, Dave. You know, it.

It's. You're. You're so welcome, Andy. It's. If I'm sure some entrepreneurs are listening. But I think a lot of people just like the stuff you make, and it's funny, all the stuff that happens behind the scenes. Like there's someone out there who has. Who has a bot arm. Like, you were saying you had a problem with bots when I got an Instagram Live. Someone has a bot, probably one of my competitors that just puts these same comments. They're from this, an AI thing that does that. Right. So like there's usually three or four every time I come online. Then we block them. So if you guys want to report those accounts to Instagram, it helps Instagram filter them out. But it's funny. So, you know, when you get successful like that, there's always people who feel like envy, right. And they're like, why isn't that me? And it's like, well, because you didn't do that, like you should probably do your own good thing. Right?

Right.

It's pretty fun.

It's that, that's interesting. I don't know if you feel that like in, in like when you're around people, but I, I, I feel like I can, it's. And that's what's led to a little bit of, you know, isolation out in Sedona. But yeah, I totally understand. It's part of, you know, what we signed up for. But you know, I've been very impressed with how you deal with it. You know, I mean, I just, you're, yeah, your confidence and, you know, it's never stopped you. You know, you just go on and build something else and keep, keep going where you're going. It's just, that's, that's inspiring to me because, you know, in order to, to grow and stay with your, you know, beliefs, you're going to get some, you know, you got to have thick skin. That's another thing is, you know, it's, I know you, you know, experienced some of that. I definitely have too. And, but how I react to it though has been, you know, being less reactive. I learned that from you.

You know, it's a constant challenge. I mean, anytime anyone feels, you know, criticism on social media and all that stuff, whatever like that, that's the thing, as you grow up, you figure all that stuff up. See, there we go. The new account just came in. Same exact comments, different name. So it's a buffer, right? Yeah.

It'S just interesting because, yeah, the bot came in as soon as I released my email and I talked to Shopify and they went well. There are some cases where competitors will. And I'd never even. This is the first for us on our 10 year sale. So who knows if it was on purpose or not. I'm really, I'm doing my best to navigate it. You're looking at it right now. I mean, things aren't the way they were expected, but, you know, that's you know, just. You got to stay resilient.

And no one knows the. No one knows the future. When you start a business and, you know, you're. You're being, you know, humble. The number of businesses, like, 99% of businesses fail before they hit a million dollars in revenue.

Wow.

Right. And it's. It's pretty shocking. And they also don't last for more than five years. So you've. You've done something that's very, very unusual. I mean, it's. It's so. It's so hard to do. And the higher up you get in revenues, then the more. The more you attract, like, really talented people who see what you're doing and they see the quality and see the track record and they see your passion, and then they, they come like, I want to help you, but if you're just, like, scrappy and getting started out, like, I don't know, this is. I don't know if this is a good place to build my career and all that kind of stuff. The more of that, the bigger you get, the more a little wobble in your energy field, the more that that affects your team. Right. And the bigger mistake it makes.

Yeah, I just, you know, you were there for me in 2022, and, you know, being a better leader has been, you know, like, riding a bike now because my chemical imbalance isn't there. You know what I mean? And so, like, showing up every day, being the same dude with exc and also, like, learning because you're consistent, your energy is consistent. I don't have to, like, work things out. I'm not as irritable. I don't have those things in my system anymore. And I really appreciate it was you and a few other people that were there for me to get me where I am now. But the thing is, like, it's just interesting that, you know, your team looks at you different when it's not rocket science. But I just, you know, they, hopefully they. They feel and see, well, not that how important it is to me to be the best leader to them and consistent every single day and not react. Like, for me, I just, I, I, I had an employee that, that left, that came back, and I just. It's so cool seeing him, like, look at me differently. You know what I mean? I just, I just. I wasn't the best leader, you know, and I had a lot to work on. And having it back, it's like getting a second chance. And then also, really, it's just, I don't deal with the same Things now, having that out of my life, Alcohol, you know, So I just really want to thank you for that too because you were there regardless if it was a tough call, you know, you just, you, you weren't getting off the phone. You heard me out. I appreciate it.

I was worried about you, to be honest. And that happens to a lot of entrepreneurs. The number of entrepreneurs who end up with even work addiction, there's sex addiction, there's alcohol. I mean, there's all kinds of stuff out there, right? And it's because of the loneliness of being at the top, right? And it's challenging. So the reason I'm sharing this stuff is a lot of people, like, they see you or they see me and they tell themselves a story. And you know, one of my favorite interviews ever was with the founder of Nvidia, right? This is a really big, you know, like top, whatever, top 10 company out there, right? This guy, he's got to be like 60 or something. And a reporter said, if you could go back to your 19 year old self and you could give yourself one piece of advice, what would it be? What do you think? He said.

Stay the course, don't do it.

He said, if I go back and tell my 19 year old self how much work I've been through, how much suffering, the grind, the effect it's had just on my, on my happiness. Because if I go back and do it all again, I wouldn't have done it. And this is one of the most successful entrepreneurs who started a company from scratch that's worth like almost a trillion dollars or something, right? So the reason I'm sharing this is the trick, whether you're an entrepreneur or not, is the goal is happiness. It isn't a bigger business, it isn't making more money, it's you got to learn how to be happy with or without those things. So doing that, it's easier if there's an act of service in there, right? You know, you're helping people, you're in bad shape. When you came up with the clay mask and half your face got peeled off, right? You had a really strong need to do this. And I was similar. I had all the health problems that I had, so I had a strong need to do it. But then now, you know, you're helping other people have these skin problems, like teenagers and all. Like, you were kind to give my son some ultra stuff. And so, you know you're helping them, right? So when you run a business because you're focused on being happy, focused on gratitude and focus on Serving your employees and serving your customers, but genuinely serving them. So taking I think be an entrepreneur. But it's a lot of practice, man. It's hard work.

It is. And self correcting all day long, if you care. You know what I mean? If you're really going through that, you know, tumultuous transition, which it was. I mean I'm still growing but I'm so much better where than I was it. No, I couldn't agree more. That's, yeah, just you know, paying it forward with products but also showing up in consistency every single day. Not only to the team but in customers. Hopefully people out there see that and feel that and know that about us. It's just, it's, it's different. I live in that, that happiness. Obviously it's not, hopefully it doesn't come off complacent because there's so much, you know, we're getting our products registered in the EU right now. I love uae Latin America synonymous with Alatura, I believe. And I just. And our ingredients allow us to, we don't have to adjust all these things. I can only imagine what some of these brands in the United States have to deal with because it is kind of strict to get in there. I'm like. Because we just have to switch around olive oil to the Latin. I mean it's not only that it's a lot but you know, different labels but thankfully the ingredients are fine, you know, so that's just a big mission that I have that you know, that you helped, you know, launch with treating your skin as if it were another mouth. I never really looked at it like that but you know, hearing from you I'm like, I'll take that and run with it, you know. And that's kind of how, you know Alatura being Latin for feeding and nourishing and just, it makes sense. It's, you know, it's something that obviously it has to be edible but the body lotion is. So you put it in there and you explain, you see the eyebrows raise and people across from you. It's just something unique and new. But I'm telling you, I just really believe that time tested remedies, shorter shelf life, not heavily preserved. All these synthetic lab made chemicals loaded and 90 of the ingredients and then you know, litter in a couple non organic plant cheap plant oils. Like that's not art, you know, it's not art at all, I don't think. I just, yeah, quality is what we want and you really helped that early on and kind of, you know, because when we're doing things on our own. We don't really have anything. That's why I was a little overly wordy explaining the clay mask when we first talked. But it's just. Yeah, it's for the love. It's the quality, you see, excitement of pointing out how you were even able to get in touch with people like Jason eton@agreenclays.net or whatever. And then he became like my little clay mentor. I mean, that's the truth of the story, but it's almost kind of embarrassing. Like, how'd you even get in touch? Well, it's just these long, you know, winded stories that are true, but you kind of, like, you had a little bit of that. I wouldn't call you geek, but, like, you know, you kind of. You love sourcing your stuff, too. And it made me feel comfortable explaining what I saw, you know, and just what. What resonated with me. And then turns out that we're able to share that with, you know, thousands of people worldwide. And a lot of people agree. You know what I mean? It's just. It was all, what do I know? I don't have that chemistry degree, but I have what I believe to be true. Just, we want pure, organic, clean ingredients and explain the medicine and the dynamic components of things like cacao butter, you know, beeswax, antifungal, antimicrobial, antibacterial. It's just. Yeah, it's just kind of. Even though you're not an expert to go to school. To school for it, you know, you can still have talent. Yeah.

You just have to be curious and put the time in. Yeah, time. I am. I got a. An advisory call with one of the companies I'm advising.

Yeah.

So, Andy, hopefully you're coming to the Business of Biobacking conference. And for people, if you're an entrepreneur, you're listening. I want to teach you how to be a biohacking entrepreneur to grow this industry. We're a $63 billion industry that started back in 2011 with a blog post, and it's crazy that that's what's going on. So. Businessofbiohacking.com and if you haven't tried Andy's products at Alatura, you probably should, because they actually work. I'll see you soon.

Hey, thank you, Dave. Thank you so much.