Long before copper peptides became trendy, we were formulating with GHK-Cu in the Gold Serum.✨

It's just the truth. We were using copper peptide in 2017, way before anybody else. We had two first-use ingredients, edelweiss and gardenia stem cells in our night cream, 2015, way before anybody else. Like, I'm obsessed with this, getting things before other people are using them. Now you're seeing people try to duplicate our formulas. That's an honor, you know, but it's just the truth. I work very hard at this, and we find things that are clean, that serve the skin, that do their job, mitigate oxidation. And we have a little bit shorter shelf life in some of our products where we don't add water. We took the water out of the night cream because of that reason, but we still put in Lusoidal to mitigate any mold growth or oxidation. Into the formula, but we don't want to use any of the benzoates. I think that needs to be called out. That's one of the worst ingredients that you can put on top of your skin.