Most people don't know this, but Alitura means to feed and to nourish 🌿

First, let's talk about the name. Why Alitura? Yes, so Alitura is Latin for feeding and nourishing. Skin being your largest organ, it's important. Another mouth. 2014, 2015, 2016, we're fighting through trying to explain that organic does matter. Now people luckily have turned that page and they lean into it. But imagine back then trying to explain everything that you rub on top of your skin is going to be into your bloodstream within seconds. So you got to be careful what you're putting on. People become more and more aware of toxic buildup and how important it is and how much it accelerates your aging, let alone physically and how you look, but just what it's doing to yourself, your endocrine system, your hormones. We were gonna be Golden Glow just because of the golden glow that the clay mask gave me. And like, I just felt golden afterwards. It was a day changer for me. Luckily, like an honest friend, Matt is like, brother, that sounds like a bronzer. It does sound like a bronzer.