Andy HniloFounder & CEO of Alitura Naturals

Most skincare products are preserved with chemicals... we chose a different approach.

17 Mar 2026 · 1 min

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In this brief video segment, Andy Hnilo explains the unique preservation strategy used for his Gold Serum and other liquid skincare products. He describes the incorporation of biophotonic glass, which filters out harmful violet and artificial light while allowing beneficial violet wavelengths to protect natural ingredients. Instead of relying on chemical preservatives such as sodium benzoate (typically 3‑5% of the formula), the products are preserved by the bottle itself, eliminating toxins. He notes a shelf life of 24‑36 months, acknowledging that small‑batch production may result in a slightly shorter lifespan, which consumers appreciate. The overall message emphasizes a clean, ingredient‑focused approach rooted in his personal experience making these products.

Chapters

In that Gold Serum and all of our liquid products, we're using biophotonic glass that mitigates the bad violet rays and artificial light and only allows good violet light to enhance the life of natural ingredients. It's preserved by the bottle, not by toxins. So we're not throwing in that 3 to 5% sodium benzoate. That's a lot. 24 to 36 months shelf life. I understand it from a distribution, but when you go small batch, little shorter shelf life, people appreciate that. That's just kind of where I came from when I started just making these myself. Thank you.