What advice would you give to someone starting a business or undergoing a major transformation?

Andy HniloFounder & CEO of Alitura Naturals

💛 One inch at a time.

3 Aug 2026 · 1 min

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0:39

Andy Hnilo recalls a sleepless period when his friend Martin Morse told him to take "an inch every day." He explains how tiny daily steps, whether one day of sobriety or small business progress, make overwhelming goals manageable and help you visualize the finish line.

Questions this video answers

Take an inch every day—focus on tiny, consistent actions, visualize the long‑term goal, and let daily progress build momentum.

Chapters

If you could speak to somebody who's showing up and listening, maybe they're starting a business or maybe they're just going through a really big transformative thing, what would be your advice?
This uphill battle that I was facing was really agonizing. I couldn't sleep. I had a good friend of mine, Martin Morse, told me, he's like, man, just an inch, an inch every day. I looked at that, I was like, dude, it's so small. I have so much to do. Every day he would check in on me. One day, that feels like nothing. Two days of sobriety. Three days. Visualize a glimpse of the big picture down the road once you're over that hump and then just taking it day by day in that inch, whatever it is. An inch, maybe putting effort towards a dream or a company or any type of goal or anything that you want to achieve, but just do it.