Andy Hnilo connected with Dave Asprey over email troubleshooting, then appeared on Bulletproof Radio in 2014 talking about his skin-care routine. The episode flooded his inbox with requests for the mask he mentioned. He rebranded it as Alletura, Latin for to feed and nourish, treating skin like the body's largest organ.
Chapters
Right around that time, I troubleshooted Dave Asprey's email, copy-pasting the same email with the same before and after pictures going, "Man, thank you so much for paying so much attention to detail in your ingredients." One of those definitely went through and they brought me on board as an ambassador. So a couple months later, they reached out and said, "We'd love to have you on Bulletproof Radio." First 45 minutes, just talking about how I recovered. And so he asked what I did for my skin. I went into big-time detail on what I was using, why I was using it. He got such a response from that podcast. So did I. I think I gave out my email address as soon as it aired, February 1st, 2014. I mean, every time I Every time I refreshed my Yahoo browser, it was a new set of emails of people from all around the world saying really sweet things, and then also wondering where they could purchase this mask. And so I went to Whole Foods, got those little Snap Shut containers, brought them to the registers. "Ah, sir, we don't sell those." I was like, "No, come on, man, please." They came up with 15 cents for the jar, 15 for the lid. It was Golden Glow at first, but then I switched it up and made it more symbolic to Alletura, which is Latin for feeding and nourishing. Your skin being your largest organ, you want to treat it like another mouth. I just felt that that was a perfect name.
