Andy HniloFounder & CEO of Alitura Naturals

Skincare should serve your skin, not challenge it.

15 May 2025

Watch on YouTube

A short YouTube monologue by Andy Hnilo describing his mission to solve skin issues naturally with his products. He criticizes competing brands for using potentially harmful or unnecessary ingredients (sodium benzoate, multiple alcohols, shelf stabilizers, dyes, toxic preservatives, additives) and argues that necessary ingredients can be derived from natural sources.

It is my mission to solve as many skin issues as I can naturally with my products. As a competitor, I'm disappointed with what I see on store shelves. Which other brands feel comfortable putting? Sodium benzoight, three different forms of alcohol and shelf stabilizers. Ingredients that don't serve the skin dyes, toxic preservatives, additives. Why? I just firmly believe we can get everything we need from Mother Nature.