Andy HniloFounder & CEO of Alitura Naturals

The Incredible Power of Plants, Unveiling Cultural Remedies, and Experimentation | Alitura

14 Jul 2023

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Andy Hnilo speaks in a short monologue about the diversity and power of plants, drawing on remedies he has observed across cultures. He describes his approach to product creation as an informal 'alchemy': absorbing cultural practices, selecting useful elements, and self-experimenting to see what works.

Plants are amazing. I mean, there's just so much out there with so many. Just different remedies. And that's what's fun hearing, you know, in my travels from different cultures and what they use and, you know, just kind of taking that back. And my little alchemy, when I decide to make a new product, it's just absorbing what other people do, taking what I want, leave the rest. Experimenting on myself, seeing what works, seeing what doesn't.