Which active ingredients does the speaker say were added to the serum?

Andy HniloFounder & CEO of Alitura Naturals

The New Alitura Serum is Coming!

20 Sept 2017

Watch on YouTube

A short promotional YouTube presentation by Andy Hnilo announcing a new Alitura serum derived from an earlier "shaving serum." The speaker explains the reformulation and additions — copper peptide, vitnol (an alfalfa-derived form of retinol), CoQ10, marine collagen, and astaxanthin — positioning the product as a potent anti-aging serum. The clip is informal and includes a light promotional giveaway interaction.

Questions this video answers

Copper peptide; vitnol (an alfalfa-derived form of retinol); CoQ10; marine collagen; astaxanthin.

Hey, good morning. So we wanted to update you on the serum. Look at that. So what we did is we basically took the shaving serum and realized we had just so much more than a shaving serum. Right. And we added a copper peptide, vitnol, which is an alfalfa form of retinol, which is one of the top ingredients for minimizing fine lines and wrinkles. And we had the existing CoQ10 marine collagen, and we added astaxanthin as well to just come up with an absolutely amazing formula. Well, we're kind of playing around this morning and thought we would do a little. Add a little zest to it. And I'm curious, what do you guys think this is right here? Winner gets a free bottle.