Andy HniloFounder & CEO of Alitura Naturals

The secret to Alitura’s purity isn’t just what’s in our products— It’s what protects them. 🙌

29 Jul 2025

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Promotional spoken excerpt by a speaker endorsing an Alitura serum preserved in violet glass. The speaker claims the serum remains shelf-stable for four years because violet glass filters light and preserves potency without synthetic preservatives; highlights ingredients including marine collagen, copper peptides, and astaxanthin and positions the product as working with the skin. Tone is promotional and sales-forward.

Questions this video answers

Four years (shelf stable for four years).

Preserved in violet glass (light-filtering glass).

Marine collagen; copper peptides; astaxanthin.

If your serum is shelf stable for four years, what exactly is in it? I switched to Alator because it's preserved in violet glass, not chemicals. It stays potent with light filtering glass so the ingredients stay fresh without all of the synthetic junk. That includes marine collagen for firmness, copper peptides for skin repair, and astaxanthin to combat damage and aging. It works with your skin, not against it. Make sure to grab it before it's all done again.