Andy HniloFounder & CEO of Alitura Naturals

Toxic shaving cream? Not in this house. 🪒🚫

18 Feb 2026 · 2 min

Watch on YouTube

1:32

In this solo grooming tutorial, Andy Hnilo rinses off a clay mask, then demonstrates his preferred shaving routine using an Alatura brass razor with replaceable Gillette blades. He substitutes conventional shaving creams with his own non‑toxic blend—Pearl Cleanser and a few pumps of Gold Serum—explaining that many commercial shaving lotions contain sodium laureth sulfate, fragrances, and unnecessary preservatives. Andy highlights the weight and control of the brass handle, shows how to assemble the blade, and walks through the shaving process, emphasizing a close, grain‑against shave that mimics a barber’s result. Throughout, he critiques toxic ingredients in mainstream products and promotes his cleaner alternative.

Chapters

All right, as you can see, I rinsed off the clay mask. The skin is nice and brightened. Now I'm going to shave. I have my Alatura brass razor, these little blades that I get from Gillette that you can just replace as you need them. I use my Pearl Cleanser and a little Gold Serum just as a shaving cream without the toxins, right? I mean, so many Toxic shaving lotions and creams have sodium laureth sulfate, fragrances, unnecessary additives and preservatives that don't serve the skin. My Pearl Cleanser and a little couple pumps of the Gold Serum, my non-toxic shaving remedy. I mean, what's better than a close shave, right? All right, so right here, all you do is just place the blade in between these two pieces. The brass handle, it's heavyweight, durable. A lot more control in my opinion. Got the Alatura Pearl Cleanser. Look at that, just wipes it off. Kind of speeding through it. I don't need to, but I just want to show you. Look at that upwards direction. I mean, that was at least a week and a half growth. So I'm going to go ahead and finish shaving. I'll be right back. Just like that, the best shave outside of a barber shop. Against the grain, no hair, that's what we want.