Short YouTube promo recorded at TheBestYou Expo in Long Beach featuring Andy Hnilo (CEO/founder of Alatura Naturals) and Aiden Ilo (actor/model and creator of the Alatura clay mask). Andy invites viewers to visit Alatura Naturals at booth 603. Aiden recounts a severe accident (ICU, March 20, 2010), describes developing the Alatura clay mask during recovery, and lists key natural ingredients (freshwater pearl powder, L-ascorbic acid, grass-fed colostrum, American ginseng, rasul clay, calcium bentonite clay, organic kelp powder). The clip promotes the product's natural, mineral-rich, growth-factor-focused positioning.
Questions this video answers
Booth 603
March 20, 2010
Freshwater pearl powder; L-ascorbic acid; grass-fed colostrum; American ginseng; rasul clay; calcium bentonite clay; organic kelp powder.
Andy Hnilo
Aiden Ilo
Hey, guys, how's it going? My name is Andy Nilo. I'm the CEO and founder of Alatura Naturals, an all natural skincare line out of Los Angeles, California that I built from scratch after an accident that I was in in 2011. Please stop by our booth. We're in 603 at the best yout Conference in Long Beach, California. Hope to see you.
I'm Aiden Ilo. I'm an actor and a model and I'm the creator of the Alatura clay mask. I love living in Los Angeles. There's always a lot of healthy, driven people that inspire me to be active and live a healthy lifestyle myself. Sports like nothing else has taught me determination, persistence, how to be a good teammate and to be resilient. March 20, 2010. I woke up at Cedars Sinai ICU. I saw two friends of mine. One of them's got his head in his hands like he got hit by a couple cars. Last night I had a collapsed lung, a chest tube inserted, lost consciousness, I broke seven ribs, shattered my jaw. From here all the way over, I'll never forget, plastic surgeon from Cedars Sinai walked in and he literally said it. He's like, I'm gonna need some help on this one. As soon as it happened, I started coming up with plans on how I was gonna beat this thing and how I was gonna recover quickest. The result was my aloe terra clay mask. I wanted to exfoliate, nourish, remove the impurities from all the CT scans and X rays and heavy metals and toxins from the antibiotics that I was constantly taking. I wanted to do it the most natural, holistic way that I could. The Alatura clay mask is packed with mineralizing, nutrient dense, growth factor rich ingredients from all around the world. Freshwater pearl powder, L ascorbic acid, grass fed colostrum, American ginseng, rasul clay, calcium bentonite clay, organic kelp powder. It's the dream team combination of ingredients. The result that you experience after the meth mask is just an absolutely stimulated state of your skin. The name aloe means nourishing, pure, natural. That's what I'm all about. I want nutrient dense, food grade, mineral rich growth factor rich ingredients in my products, in every single one of them. I'm excited to share it with the world. I'm Andy Nilo and I'm the creator of the Alatura clay mask.
