Andy Hnilo was hit by a Land Rover in 2011 and broke his jaw, ribs, and collapsed a lung. During recovery, he experimented with Chinese medicine and natural ingredients like kelp powder and pearl powder on his skin. Those experiments became Alitura.
Chapters
March 20, 2011. I was crossing the street and I got hit by a westbound heading Land Rover. Clothes cut off me in the middle of the streets. I woke up in Cedars Sinai ICU with the compound fracture of my mandible in seven broken ribs, collapsed lung, jaw wired shut, front three teeth. But I was alive. You know, I left there walk. I was kind of a zombie. So to get my zest back, drove around town and just would pick these expert sprains about how to build my system back. Chinese medicine was a big part of that. I had ratonite, kelp powder and vitamin C and had my own little mask. But then I started to experiment. Colostrum, American ginseng and freshwater pearl powder. Everything in there I experimented with. I had nothing but time. A lot of things didn't work, but the things that did just provided like this mineralizing superfood meal for the skin. I just like that. It made me look brightened and kind of refined. The pores and skin was like glass. But now I'm finding out that you're pulling out heavy metals, impurities.
