Andy HniloFounder & CEO of Alitura Naturals

What keeps us going after 11 years? Disrupting the skincare industry by doing what others won’t. 🧬

8 May 2025

Watch on YouTube

Short YouTube monologue by Andy Hnilo reflecting on what sustains his interest in disrupting the skincare industry after 11 years. He emphasizes a critique of industry greed and toxicity, a commitment to purity in formulas, and confidence that tasteful sharing and the Alatura brand will create positive results.

After all these years, what keeps you interested in skincare change, disrupting what I believe to be is an extremely toxic industry? I think there's some greed involved there. You get to create, you get to share. And it's just about putting ourselves out there and just continuing to fine tune in purity in our formulas and just show and share. Tastefully, I believe some magic will happen with Alatura.