What Skincare Brands Don’t Want You to Know About – Exposed! ｜ Andy Hnilo DSH #525

I'm not sure how I was drawn to it, but I bought a little 8 ounce little jar of Aztec healing clay. One ingredient, calcium bentonite. Clay. I mean, the micro circulation generated to the surface of the skin. But the thing is, once that settles, your skin is glass. I mean, it just removes a lot of dirt and oil from the pores as well as like my little secret weapon. I would do it before weekends and stuff because, you know, it also really tightens up your skin and clears it up. You look good, right?

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Hey, thank you so much for having me on.

Yeah. Founder of Altura Natural Skincare, which you brought a ton of. Yeah, it's your full daily morning routine right here.

Oh, not all of it, but I basically, I tried then what we call like a four step facial cleanse, exfoliate, hydrate repair. But I mean, I, I'm, I'm into this, but I, you know, the routines can get a little elaborate, so we just try to simplify it to those four products. But yeah, it's. It's going very well. Man, I never saw this happening, dude. Yeah.

Only three employees, but it's a multi million dollar business.

Yeah. Yes.

So that speaks to the product quality because that's not a coincidence.

No, it's. It. I mean, the whole thing is I was hit and run over by two cars in 2011. Just crossing the street after dinner to wait for my lifts, and I get hit by a westbound heading Land Rover, lost consciousness hitting the eastbound lane, run over by a tundra. Both cars pulled over, clothes cut off. Me in the middle of the street. I'm coming in and out of consciousness on the way to Cedar Sinai icu. And, you know, I woke up with my jaw protruding through the bottom of my mouth. It was a compound fracture. This whole side was just in pieces. Seven broken ribs, collapsed lung, no teeth.

No teeth at all.

Well, the front three right here.

Damn.

Yeah. Sorry. I shouldn't say, but yeah, it was. Oh, man. Your whole world stops, you know?

Yeah. How fast were the cars going? Man, that sounds crazy.

I think it's 30 on Melrose. They. 35, 40, both of those. Holy crap.

To get hit on both lanes. That's, like, unheard of.

Yeah. We'll hit into the eastbound lane from the westbound. Yeah.

So that's your. Your journey from there, right? Repairing your face and then making sure your skin is great from there?

Well, yeah, it was, man. It was a lot. I mean, I went back a month later just to find out more because, I mean, that was an intense night. I went into. I think it was Snake Pit or another place down the street. Just want to know what happened. And one of the waitresses came out. Looks like she saw a ghost. And, I mean, I was like. She thought that that person passed away. Holy crap.

Oh, so you didn't even know what happened?

Vaguely. From the reports. It was just me.

Were you drunk?

Yeah.

Okay, wow. That is nuts. You went back to get some camera footage and find out exactly what happened?

Well, yeah, just to see if I could find out anything from that night, you know? And by the way, that's the first time I've ever admitted I was drinking before. I mean, I've never been asked, but, yeah, hey, I'm all about transparency.

No, thanks for the truth. I think that's an important detail.

Yeah.

You know?

Yeah.

We got to own up to what we do, you know?

Yeah, absolutely.

Yeah. So, dude, talk to me about what happens from there. I'm sure you get hit with a fat medical bill and you're kind of feeling lost.

Absolutely. I luckily had emergency health insurance, so that cut a little bit of it off, but, yeah, it was a long road to recovery, both physically and financially, that's for sure.

How long did it take? Physically, I'm sure. Years of surgeries. Right.

I had a surgery. They put a titanium plate up top, one on bottom right here. And then I got them removed eight months later. Eight or nine months later. And then that was, like, another recovery, too, because, you know, your bone grows into that. Um, so physically, I. I mean, I severed a nerve right here on the left side of my face that. That signals to your face to sm. You know, the muscle memory and movement. And so one of my side. The side of my face, like, wouldn't show up, you know, during a happy moment. And so I'd start to mitigate my smile. And also my jaw was wired shut and front teeth. So, like, there's a big, you know, insecurity component to it, too. Outside of having your jaw, you know, know, an inch away from, you know, people. People would look you in the eyes and then write down, and then, you know, try to, like, look away and not make you feel uncomfortable. But yeah, just dealing with that was, man, it was very, it was interesting because nobody, people don't, you know, it's very rare people survive accidents like that.

Yeah.

So I had a, an interesting, you know, like, excitement. I didn't know if that was from like a trauma response. My parents came down, so like my sisters, my brother parents, everybody was in and myself were in my 660 square foot apartment in North Hollywood.

Like.

And so there was a lot of love, you know, I mean, it's very rare that we all get together with my sister families and stuff.

So that brought the fam together almost.

Yeah, it really did. And so I, you know, I, I figured I was just extremely grateful, still am. To be alive. And so I didn't, I really, in a weird way, wasn't that bummed out. I mean, my ankles, knees, shoulders, elbows were intact. So I would, I'd go on little walks once the sun came down so it wouldn't bake in the scarring and abrasions that I had. Just to get a little circulation from head to toe.

Yeah.

And just walk. I mean, that was the first initial literal steps of, you know, physical recovery. But yeah, I would say three or four weeks later, I went and picked up a friend from the airport because I, you know, I'll talk about the product, but I, I stayed. I mean, I was, you know, kind of horrified with my reflection, so. And I couldn't afford the creams and serums that the doctors are recommending that I use to heal my scarring.

And they.

Without my skin, I, I didn't have that much money. I was bartending. It's probably like 770 or 90, 150 something.

Just for the creams.

Yeah.

Wow.

Oh, I mean, the price points of some of these, that is a lot in the volume. We'll talk about that too. But yeah, and then also on top of that, I just didn't trust the ingredients. I've always been into ingredients. Probably back in, when I first got into that was in college and I had really bad cystic back acne and.

Yeah.

On my face as well. And I was using, you know, Clearasil, Noxima, Neutrogena, just because it was what I, I thought I should use. I mean, the heavily marketed brands, I was what, 18, 19. That's just what I used. And then I remember I went to UC Berkeley on a base scholarship and I just, on an off day, I walked out down to Shadic. And there are a lot of, you know, hippie Herbal shops. And I was giving or getting a hard time for my teammates about my hairline.

Oh, yeah.

And so I have a huge forehead. I know that. But I. It's. So I. I walked in and just asked this guy about, like, you know, you know, do you have any supplements for hair? And he, like, took me down this beautiful rabbit hole of herbs and traditional Chinese medicine and introduced me to horsetail, like this aqueous silica horsetail extract from. What's the brand? Flora. Flora. They're still around, but. Yeah. So I was 18 years old. Just, you know, but, like, looking back, I was. I was fascinated by. I started taking it, started paying attention to my ingredients.

Yeah.

Ditched all the Neutrogena and, you know, clinically clear Noxema and just went to Dove Bar soap. Had five ingredients, two. Two different coconut surfactants. So it looked good to me, but that triggered and signaled something into my brain, like, oh, plants seemed natural to me. Seemed okay. This is 18 years old.

Wow.

And so from. So my face with, you know, Dove and body, you know, I just. I saw clarity in my back, you know, in the locker room when you're changing.

Finally not getting roasted anymore.

Not getting roasted, man. Teammates are the. Yeah, they can be difficult, but. Yeah. And so that makes you feel good. And so you pay attention to that feel, you know, and just want to. I was an interest of mine, and I definitely got a hard time. I was the guy putting on, you know, sunscreen. But back when I thought sunscreen was good for you, but I was just taking care of myself. Put on a little dove, had a CoQ 10 rosehip, you know, kind of extract night cream. Putting on a little night cream. You know, it's. It's been staring me right in my face since, you know, I was 19, 20. And then I found out about bentonite clay. I'm not sure if I bought it. It was just in my cupboard. My mom says I did from this place, countryside in Palo Alto. But I'm not sure how I was drawn to it. But I bought a little 8 ounce little jar of Aztec healing clay. One ingredient, calcium bentonite clay. And I tried it out with apple cider vinegar. And it has like this. I mean, the micro circulation generated to the surface of the skin. I mean, you're gonna be very bright. But the thing is, once that settles, your skin is glass. I mean, it just removes a lot of dirt and oil from the pores as well as cleanse your. Cleanses, your, you know, your largest organ of impurities, heavy metals, toxins And I. It was like my little secret weapon. I would do it before weekends and stuff because, you know, it also really tightens up your skin and clears it up. You look good. And so I. Yeah, that was. I had to be 19 or 20 every week since. Man. What am I, 42? So 22 years. That's. Yeah. I haven't gone more than two or three weeks ever without doing that.

Wow. Without a clay mask.

Yeah.

Yeah, I used to use that one. The red branding.

Yeah. I think they're located out here in Vegas. I want to meet them, dude.

Yeah, I used it in high school. I had terrible acne in high school. Did you get put on Accutane?

No, I didn't, but I know people.

Who have messed me up. Yeah, that was poisonous.

It's just, man, it's man, Accutane proactive. The side effects. I had an employee that, you know, very similar situation, and I was like, man, that's tough, because he was with.

Just the depression, all your emotion, man.

And he's just like, well, what do you want to do? You want to be depressed with acne or depressed without acne? And I was like, man, that's a. That's a tough spot to be in. And so then there are, you know, millions of people out there in the same spot. I just firmly believe in plant medicine. You know, I brought the little rosemary and aloe. Those are kind of just my two little things. Starting off, and then it led to beeswax, cacao butter, sea buckthorn oil, Clary sage. Finding out about chamomile, the different levels, Roman, German. And then studying the locations and just getting the. For the plant, the medicine in its closest to nature form, raw, cold pressed, organic, like beyond, like, go, Go to a different level. This was. It turned into a creative outlet, really, because I just had this routine of I moved everything out of my little bedroom into my living room area that was just every. It's 660 square feet. It made my bedroom my lab. I have pictures of that, but I just.

It's awesome, dude.

Yeah. I so get this. So I went from Aztec healing clay to the point where I was trying to find a different source of it.

Yeah.

So I called Jason Eaton from greenclays.net. he's now passed away, bless his heart. But I. He was like my. My guru. I called him way too much. But he also. But I found out just about rasool clay, kaolin. I like Marola night bentonite. And I ordered them all. I mean, they're very cheap. And I would Just play around with them and made my own little custom masks at that point. This was what, 2005, 2006. I think I had kelp powder by that. But yeah, over time, I was tinkering away with this thing that I was doing every week. That brought me so much. It did, because I knew what I was getting every single time. It gave me a lot of confidence, man. I mean, I was in the entertainment industry, so like every Sunday night, even with roommates, I kind of hit it, you know. But yeah, every Sunday night before a week of auditions, I just knew what I was getting every single time with that. And it was fun for me. And then once the accident happened, I, you know, knew I had that in my back pocket. But I started tinkering because my jaw was wired shut, so I couldn't get any nutrition in my body. And I had the, you know, a little bit of knowledge about superfoods and traditional Chinese medicine and just reducing inflammation, getting toxins and impurities out of your system. See, I was going, you know, through monthly X rays, see how the bone was growing back, but I also had a CT scan, you know, I was on heavy antibiotics. I was, you know, in a zombie like state, but I did not like. And so I was big on sauna, you know, clearing my blood, cleansing my blood. And I would go around town to Gingerbs. George Lamoure incredibly, incredibly just influential in my recovery. Sage Dammers over at Air1, Dragon Herbs, Ron Teagard and Dragon Herbs Crosby Taylor. So just meeting with them, picking their brain on how to build myself back, you know, with my jaw wired shut, you know, just going up. But I would take notes and I made this recipe for my morning tonic that I would just put in a blender and put through a straw through this little corner of my mouth on the left side. And some of those ingredients I experimented with into the mask because if. If it's that good internally, I just felt it would be helpful topically as well. Believe me, a lot of things didn't work. But the, the things that did, pearl powder, ginseng, colostrum, I mean, they are just godsends to me. I mean, you're seeing now I could keep going and going.

The best skin I've seen, to be honest.

Thank you, man.

For real. And it's cool to see you normalize it for men too, because like you said, you were getting made fun of growing up. So was I for using acne washes and stuff. I think we should change that narrative that it's okay to, to do Stuff like that.

Oh, absolutely. What's wrong with taking care of yourself? If anything, it shows a big sign of self respect. Yeah. I love watching people with discipline and just a routine. If self care skincare isn't part of your routine, that's okay. But maybe just, you know, once a week or a couple times a week, just exfoliate the dead skin cells and then see how you look after.

Yeah.

You know, whether it's my products or somebody else's, I just, man, it's. I love feeling good. I know what type of energy I'm giving to the world every time I leave my house. So it's part of just a big, like, ceremonial, you know, you wake up and I just have a lot of things. Breath, work, meditation.

Absolutely.

Talk to mom, coffee. I just know, you know, it's about, you know, being consistent with your energy and who you are. And that's part of it for me. But yeah, I mean, as far as men in skincare, believe me, that was a hump that it was tough because, you know, being an athlete and just a guy in general, taking care of yourself is looked at a certain way.

Sometimes kind of feminine, I guess.

Yeah. Yeah. And. But I mean, and. And that's like, leading up to the accident. After the accident, I'm just like, I. I didn't care at all. I mean, I'm just trying to heal myself. And then people were asking the same people saw me in the icu. What are you doing? Like, like legit double takes. Because outside of my teeth, the swelling had gone down. My skin was like glass. Outside of the. The big chunky scar right here, but the abrasions were gone. Three to four weeks later, I was back on the Runway for Macy's June first week of June.

Wow.

So the accident happened March 20th. I booked a job in San Francisco that I didn't want to tell my. My agent about because I want to make that like an outside goal to make and. Yeah, walk the. Got the, you know, the teeth bonded, what, Thursday and whitened and. Yeah. Walked the Runway Saturday.

Incredible.

Yeah, it was.

Dude, you've come a long way. I can't even notice you've been in action, honestly.

Oh, thank you.

The fact you fixed that, I mean, that would have ruined a lot of people, but you took the opposite approach and was really proactive about it.

Thanks, man. Yeah, it. Yeah. I'll never. It's interesting, like, dealing with the fact that you'll never look the same. Like, not looking the same was tough for a little bit, and then I just Kind of, you know, definitely changed. I started to look at life and things like that differently. But that, you know, for about a year, you know.

Yeah. Because you're making a living off of modeling, so that makes sense.

Yeah.

To lose that ability of how you looked.

Right. Yeah, that was a. Yeah, that interestingly enough. Yeah. I heard it all the time like, well, you're never going to model again. Are you going to sue and get money? No, we didn't sue this. Even though my, you know, mailbox is full of lawyers. But it's just the wrong thing to do, in my opinion. That was my fault. Wow.

Yeah. Because you definitely could have sued. Right?

Yeah, yeah. The pedestrian has a. Right away. But I feel karma, a strong believer in that. And I, I'm telling you, I wouldn't change a thing. I would do it again for this type of like true relation day. Having purpose. Yeah, I mean, I was 29, 30. Yeah. I mean I was working as an actor. I'm living my dream, you know. You know, I have my days free working, you know, bartending, working nights, you know, going to the farmer's market on Sunday. I thought I was doing everything right, which I was, you know, taking care of myself. But also though, man, it's so beautiful how a power from above will throw you, you know, right on track. You know, some type of outside energy will put you on track. It's happened so many times in my life and so I, I'm, I'm just extremely, you know, grateful to be where I'm at and to have purpose and have something, have like a respected opinion on something. That, oh, is so wrong to me. And that's the cosmetic industry and what they're allowed to put in their products and what they're, you know, passionately telling people to put on their face.

Yeah.

Their largest organ, your biggest detoxifying organ. You're going to rub in toxins during that detoxifying process, you know, effectively disrupting your dermis. I mean, I'm not saying it's instant, but if it's something you're doing every single day. There's a study that women leave the house on average with 160 or above government recognized carcinogens daily.

Holy crap.

Through hairspray, makeup, lipstick, I mean, deodorant, perfume. It.

It's unnecessary.

No. And so, but, but there are natural options. I mean, just from a skincare standpoint, osea, like a pioneer in the game. Eminence first from Hungary, I believe. You know, organic skincare. Why not? I mean, emulsifiers, right. Surfactants, fragrance, preservatives, thickener, stabilizers, whatever it is, you can get it from nature even better and it serves your skin.

I'm seeing beef tallow now.

Yeah, I'll get this. So that was, that was originally in my night cream. And at that stage it was my third product. And at that stage we like were big on the retail push get into Whole Foods. It was like a big goal of mine. But they have, they have this list of ingredients that they won't. And so I had emu and talo tallow in my night cream at that time. Yeah, emu oil and tallow, but they wouldn't allow it. And so that, that took that out of the formula. I had tallow in there and I, I still love it. I may make another product with it. But respect to the people that are putting it in there now.

Yeah, I wonder why they banned it. That's weird.

Yeah. I wonder if it's still being.

Yeah, I wonder because now I see it everywhere. But that's in Whole Foods, like in skill.

Yeah. I mean, believe me, Whole Foods is with all the respectful foods. It's like, you know, it's not.

I mean, it's different.

Yeah, it's different now.

Much higher standards now. What about lotion? Is there ever a need for that?

Lotion?

Yeah. Oh, hydration, body lotion.

Oh, absolutely.

But not the typical ones, right?

Oh, man. You look at ingredient decks these days and I'm just disgusted. I want to talk to the formulators. I mean, when you have a, when you have a, like a creative. Right. And you're highlighting like the first two are highlighting the new carbon packaging. When you're highlighting the packaging improvements that you've made rather than the in. How about take a look at the fact that you have propane dial. Propylene glycol is your second ingredient.

What is that third?

Glycerin. It's a, I mean it's a surfactant, but it's toxic. And as that in that having that as your second ingredient and then followed by glycerin, butylene glycol, benzoyl alcohol, three different types of alcohol, four preservatives, potassium sorbate, phenoxy ethanol, sodium benzoate and BHT in another product, the same brand. And it's. I'm telling you, 1 ounce 200 in this, in a different product, same brand. Had. Didn't have the BHT but had blue one. Look up blue one. Blue one is one of the. I mean, there it was littered with government recognized carcinogens oh my God. People don't know that this is, this is a brand that it has a founder story too, which is. I mean. Yeah, I just, I wonder about that. If that, that dude's dream was to have this. I'm not going to mention the name but like. And that's just.

I wonder if it's purely margins. Like just.

Although it is.

These ingredients are cheap.

Yeah. And that. So here's an example, right? Our body lotion. I used to sell for 79. This is 31. Out the door, at the door to make this bottle and pump 2.82 cents. The bottle and pop, I promise you is. Is more expensive than that entire formula for that 200.

Holy crap.

@ their volume, I would say it is. I mean just this bottle and pop. I mean I'm putting Brazilian acai butter in here and Aroba Prakashi Australian organic Australian Sandalwood. It's like $1200 for. And like, like 4 ounces or.

Something.

Damn. There's a big reason I, I don't understand it. But you know, they're. Sometimes they'll litter in some inorganic apricot kernel seed oil. I mean that's at their volume. $5 a gallon. Maybe unorganic. But I'm saying there's pesticides involved there. You're taking away the life of the. The plant and it's not in its purest, most medicinal form, in my opinion. And so yeah, primrose oil. I just, I. I can't relate to that. That's my opinion. If I was that like just money. Just start just focused only on money. This thing brought me back. I mean not the clay mask brought me back. And then I got people to pay attention to my little theories. Your skin's your largest organ. You should treat it like another mouth. And you know, you see, now I have this in my hand. You know, it's.

Edible. You can eat.

It.

Yeah. Wow. Are you interested in coming on the Digital Social Hour podcast as a guest? We'll click the application link below in the description of this video. We are always looking for cool stories, cool entrepreneurs to talk to you about business and life. Click the application link below. And here's the episode. Guys, that's cool. I've never seen a damn and it.

Actually. Dude, seriously try just ate lotion. Hey, seriously try this.

Dude. Are you.

Sure? Yeah, try it, dude. It's beeswax. Lemongrass, Organic beeswax, lemongrass, vanilla aloe vera, cacao butter. I mean, these are things you would.

Eat. I just ate.

Lotion. But that's the thing. It's that.

Clean. My brain is saying not to, but yeah, it actually.

Tastes. I mean, there's lemongrass, vanilla beeswax, cacao butter, aloe prakashi, and aroba Brazilian acai butter. That's it. Crazy. That's it. Preserved by the bottle, not by toxins. Like, we're. We're using really good violet glass from the Netherlands. It's very expensive. But the thing is, I can authenticate, you know, could just. It's preserved by the bottle, not by toxins. It's not letting in artificial light. It's letting in the only. Only the good UV rays to protect the bioactivity of the raw ingredients in the formula and the cold pressed organic oils and. Yeah. So if you see somebody using maroon glass, like, that's somebody who.

Cares. So we talked about lotion, let's talk about deodorants. I used to use the big.

Brands.

Ooh. And I just realized a lot of them are really.

Healthy. Yeah, it's. Yeah, the aluminum is, you know, it's. You're disrupting a natural process. We are supposed to sweat. This is a sweat. This is like this. Behind the knees, behind the.

Elbows.

Yeah. We have glands that are supposed to, you know, detox our body. When you're telling your body to shut down that process, you're throwing your system out of whack. And outside of that, you're rubbing in, you know, daily government recognized carcinogens. Aluminum was, I believe, tied to Cheryl Crow's breast cancer. I mean, it's. Wow. It's. I.

Believe. So is the trick not to use any deodorant or just use natural.

Deodorants? If so, if I were, I mean, I would recommend. Let's see. Primally Pure as a good.

One.

Okay. Primally Pure is a good one. We're making one right now. If I don't know, I go right into the diy. But now there's a, you know, baking soda, arrowhead, root. See, kale and clay, you really can make. I mean, just melt it down in the cast iron pan. You know, there's a little bit of a hippie that way. You know, set it the way you want and then test it out. Trial and error. See how that works? Guarantee it.

Does. Got.

It. Baking soda, arrowhead. I mean, obviously it's just for the creators out there that want to do some DIY stuff. If not primly, pure is grape. Yeah, deodorant. Anything you're doing daily. You know, shampoos, hair care, hair products, fragrance number One culprit, I would say. Just, man, just, just. You're really going to do yourself and your health and your longevity of favor by taking a look at your ingredients. Yeah, things just grab and turn. Take a look at it. They have a. Think Dirty is an app where you can scan the UPC code and get a 0 to 10 rating on the cleanliness of the product. There are a couple other apps too. I think it's. Is it posh? I. I forget. But that's good. But a lot of people don't know about it, and believe me, the big boys don't want them to find out. You see, the thing about it, man, is like, when I'm breaking down these ingredients is like somebody signed off on that. It's, you know, they have a level, you know, red, orange, yellow, green, you know, all like, they, it's crystal clear they know they're knowingly signing off. And of course, it's. It's profit, man, but like the. It's dishonest. It's pure deception.

To. Yeah, and it's a shame from both points of view, because from a consumer point of view, I used to try to save money on body wash, on shampoo and stuff, but you get what you pay.

For. You get what you pay.

For. So when I was buying $2 shampoo, I was thinking in my head, I'm saving money, but in the long run, it's harming my health. I'm actually probably spending more.

Money. Right. I mean, and then you turn it around. Water, just a thickener, fragrance, make it smell good, throw in a little surfactant and foaming agent and that. Now you're good. Let's see how cheap we can make it, you.

Know?

Yeah. And then high fiving in the boardroom, I just, man, I, I just don't agree with that philosophy. I'm not trying to run it up. I want to know. I want people to know what we're about. You know, like, this is me. This, this, this is my idea. Every order that comes out, it's someone, you know, believing in that. It's. I mean, it's a marathon. Believe me. I know we're going up against a lot and. But people are responding. Yeah. And this is something. I just. It's crazy, dude. I thought I'd be a baseball player actor who. This is right where I'm supposed to.

Be.

Wow. You know, I just. Because, number one, I. It's cool that, like, people, it's, you know, it's validating, you know, to this day. But like, you're helping a lot of people, Olivia. This. I spoke once in la. I saw the worst cystic acne. I'll pull it up for you.

Yeah. Case that I've ever draw up a photo on.

This. Yeah. And now she works for. When we got a conference in May, she. Her whole. Everything changed. Like, she's just through the roof, vibrant. A ton of our ads and it's just. But there we have countless stories of that. I mean, people take the time. I mean, paragraphs. Full stories in our reviews. Like, I. It's. It's magic and I'm telling you. I know, but I. Thank you. I just love this. There's so much more that we can do. It's just whether it's my, mine, or others, but just pay attention to the stuff that you're using. May Lindstrom. O.C.

Amerigiani. These are good.

Ones. These are good ones. Okay. Oh.

Yeah. What about native? What do you think of.

Native? Yeah. Little on the deception side, in my.

Opinion.

Okay.

Yeah. So I need to change it.

Up. But. But not bad. This is coming for. I'm. I'm a weirdo with this.

Stuff.

Okay. Not. Not horrible. Not horrible. Just a couple ingredients that don't have to be there on specifically what.

Was. I use their body wash and their shampoo and conditioner. Okay, so I should switch it up.

Then. I think. I. It was a deodorant that I looked at and.

Just. Oh, I use their deodorant too.

Actually. It's not. It's not that bad. I'm just. I'm comparing it to what I would do. It's tough because you see that little one? You're like.

Yeah. Well, if you can't pronounce it, then that's what they say.

Right? Yeah. Look it up, though, like, also, man, PubMed studies powerful. Look up the ingredients. Of course, they're impossible to spell, but take the time. Just look up everything. It's your body. It's your largest.

Organ.

Yeah. It's gonna be absorbed into your bloodstream within seconds. You do that over time every day. That's just minimizing your longevity. I think it's accelerating the aging process personally. And I just. I think it puts you in a funk, you hear? You know, we were talking about Accutane proactive. And just. You're disrupting the microbiome, which you're just drying everything out. Killing.

Everything.

Yeah. And disrupting your gut in the process. Like, what are we doing here? Like, who. Who takes pride in that? Who is the one that, like, Just, man, who's signing off on this stuff? Yeah.

It'S. And it gets even deeper, Right. Because now we're exploring tap water and the dangers of showering and bathing, going to the pools and stuff. So I know we were talking about your home.

Filter.

Yeah. And you got a shower.

Filter. Yeah, I have a home and shower filter from Aquasana Mito. Life has a really good one that I think I may be switching over to. But, yes, it's very important to get a. A shower filter, especially because of the, you know, heavy metals, fluoride or chlorine, and just the toxins and common tap water. And we were also talking about how, you know, the steam room. Same thing there, like, those molecules expand and you're just absorbing while your pores are completely exposed and open. I just. I hope, you know, steam rooms are filtering their.

Water. But it's ironic because people go in steam rooms thinking they're going to get better and healthier and they're, you know, improving their health, but they're just absorbing tap water with chlorine and who knows what.

Else. Yeah, I'm a big fan of the dry sauna, specifically because of that now. But, yeah, I mean, we were talking about. I've gone into steam rooms. I mean. Yeah, you. It's like, sounds good. You leave there never really feeling great. Like a sauna. Electric. Like, I've had to take light jogs to my car so many times because the clarity. You got ideas. Go right.

Down. Yeah. I love those infrared saunas.

Man.

Yeah. What other health things should we cover? Face masks. I feel like a lot of the cheap face masks have, like, weird chemicals in them.

Too. The. The face. Oh, the ones that just sit on you?

Yeah. The ones that, like, target that you buy for, like, two.

Bucks. Yeah, yeah, ditch those. I would just. The whole idea, whether it's mine or someone else, I just explore clays. I mean, there's a philosophy that animals would roll around in mud and then lay out in the sun when they get sick and, you know, to help heal themselves. I do that almost every day, you know, in my morning sun with coffee. I mean, I use the mask a lot, but only, you know, probably recommend one to three times a week. But I mean, it's just part of my routine, you know, just kind of just the, you know, capillary constriction exfoliating just opens up the tension around the T zone eye area. I just feel awake and, you know, ready. But, yeah, I would stay away from those sheet masks unless you can show me A clean one that is, is effective. But I, I personally, I would just prefer, you know, exfoliation through either a scrub or a mask or do some type of, maybe a laser treatment or some micro.

Needling.

Yeah. For skin.

Health. So with acne, does the clay mask help for acne and acne.

Scars? Yeah, yeah, we've had yeah. Before we have a little carousel of testimonials. I mean it works, it's.

Effective.

Wow. Oh yeah. I mean there are four clays in there. We have Rasul kaolin I Light and bentonite combined with 10 vitamin C, pearl powder, American ginseng, organic kelp powder and first four hour milking grass fed colostrum that they're still finding out the complexities of how dynamic that ingredient is. Not just my, I mean, colostrum in general, IGF1 growth factor components. So like when you combine that with the vitamin C and the mineralizing capabilities of the clay mask and then you're pulling all that out and reintroducing minerals that you lose as you age, it's just, yeah, it's fascinating to me because I'm, I like retro, retroactively finding out more and more about just how dynamic the minerals and you know, because I, I learned a lot on the go during this process. I'll keep it real. Like I, I, when I recovered from this, I wanted to work for Bulletproof. So I troubleshooted Dave Asprey's email address in an attempt to contact him because I want to thank him. I never drank coffee before and in my recovery, I mean that was a little part of my motivation. But the main thing was I started like watching Bulletproof and found out about Bulletproof and his is non negotiable attention to detail with purity of ingredients, single heirloom high elevation grown coffee beans, explaining how important it is to them. But it makes sense. And so yeah, I did, you know, found out the contact form info at Bulletproof exec Dave Asprey. Right? D. Asprey. Dave Asprey. Yeah, David, one of those went through, copy pasted the same email, just going, hey man, you know, I, you know, never drank coffee before, honey, hearing about Bulletproof, but found out about you guys, you know, throwing it before, you know me and I see you and after and like Men's Health magazine, I got back in the industry and was working more than I did before actually. But I was like, thank you man, you got me back on my, my thing. Well, anyway, one of those went through and he brought me on as an ambassador. So I was getting the products for free. Just taking photos with. With. With, like, bulletproof products. My little apartment. And I guess they started to, like, I don't know, pay attention to, like, find out more about my story. Because they have me. They invited me on a bulletproof radio a couple months.

Later.

Nice. And we never talked about beforehand, but the last, like, 15 minutes, he asked what I did for my skin and luckily started flowing on the ingredients after that. Aired February 1, 2014 like, every time I referred, I think I gave out my. My personal email address. I had no website. Not like, yeah, people just want to know where they were showing so much love. And then also, like, want to know where they could buy the mess. So get this. So I. That's excitement, pure adrenaline. Right? And so, like, had to come up with a cost. Didn't know my cost of goods. Went over to whole Foods, you know, those little snapshot containers that they do for olive oil and peanut.

Butter?

Butter. Grabbed a big stack of 50 and 50 the lids, brought them up to the register. Manager comes up, sorry, sir, we don't sell those. I go do. I mean, please. I've explained it to him. He gave me a price. 15 cents each. I got you. That was my.

Package.

Yeah. And then I, you know, came up with the name. It was going to be Golden Glow, no W, both cheese capitalized, all one word. But, man, I'm so glad I didn't go that.

Route. Gold would have segmented some.

People. Oh, yeah, yeah. But I just love the glow it gives you. But so we went with Alitur. It's Latin for feeding and nourishing your skin being your largest organ. Want to treat like another mouth. And so we got that up, alturnaturals.com on Shopify. My buddy was working for Netgear at the time and just helping me set this up. One product when the order, like, God, it wasn't a lot, but when an order came in, like, two, three day or whatever, just I was able to quit my bartending job at that time. I booked an Oakley global campaign, which, you know, gave me a little bit more money. Dave and I sat down, came to an agreement. And so, yeah, two months later, we had that mask tightened up like, like, how it looks now on his website. So that's how I acquired, you know, my customer. And then they took the product off the site. And so I'm like, oh. I mean, because he was going only bulletproof.

Branding. Oh.

Okay. And so. But that was tough.

Man. You know, you lost some.

Revenue. Well, yeah, I mean, I didn't even know what. Yeah, probably. Well, definitely. But this is year one, and so luckily people came. I only had one product at that time. By that time, I was working on my moisturizer. I'm telling you, this is a trip to just, like, full circle. I mean, just. But yeah, it just all happened as it should have, you know, and the timing wise, like, I wasn't ready for a big push anyways. Just one product. Oh, now we got two. Dude, I'm telling you, up until. Up until 2018, we were just. Oh, man, just all out of the house. Going to the post office every day besides Sunday, waiting in line, then finding out about shipping Easy so you could print out the labels. I was writing to and from.

Slips. I used to love shipping Easy when I did E.

Commerce. Yeah, it just come a long way.

Man. Why'd you bring the aloe? And what is that? Is that.

Time? Oh, no. Yeah, it's rosemary. Oh, rosemary time's amazing.

Too.

Yeah. Now, I just. I brought these just because. Just for, like, the natural aspect. There is so much medicine in plants, man. I mean, Clary, sage. I was talking about chamomile, echinacea. A lot of pharmaceutical medicine comes from derivatives of plants. And I just think if we get back closer to that raw, pure form, untouched form of plant medicine, obviously make it stable, but keep it as close to its natural elements. See what it does for you. I mean, it's fascinating how much more life it brings to the products. Meaning like essential oils, aroma. Also, it has its benefits. You put a little lavender in your pillow before you go to bed, you can sleep.

Better.

Really?

Yeah. I need to try.

That. Yeah, yeah. Go to Whole Foods, get the organic lavender, do a couple sprinkles on your.

Pillow. They say nature is healing.

So. Yeah. Oh, man. Hey, so I. My thing is, I just. I really want to. So I love traveling, but. And, you know, you know, I bring my products with me, and I'm like, why not just explore it? You know, Just recently went to Egypt, Italy, Greece, Peru. At Jordan. At Jordan. I'm going down there, you know, in the Dead Sea. The largest skincare manufacturer in Jordan. You know, I mean, you've seen all the Dead Sea masks, muds. I walk in there, huge language barrier, whatever. I have, like, my. My clay mask, luckily, with me. And so we were breaking it down. I'm like, I'm looking to make a body scrub with your salt. And I started explaining to him, just three different particle sizes with. You have the dried mud. And we started formulating a product. I Made a table while I was there for four.

Hours.

Wow. Yet, like, just little things and just happen everywhere I go. When I went to Italy, just Google. I mean, Florence, the leather capital of the world. Arguably Tuscany, Ecuador up there as well. But man found a manufacturer within walking distance of my hotel. Walked in, it was a showroom. No meeting.

Nothing.

Yeah. Again, the language barrier. But I had my design file for my bag, but we couldn't find a good leather source. And while I was there, just off the cuff, just started going back and forth, sat down with him for an hour. He put me in touch with our consultant in nas, and yeah. Seven months later, we had our travel pouch in the store. Yeah, you got it. So what. What I mean by this is like, it's just what I'm supposed to.

Do.

Yeah. I mean, and I get so much excitement out of it, but you get to connect with another culture and learn more about them and find out about their medicine. You know, mastic from Greece. Oh, there's so many beautiful plants from Peru that I got that I want to. I want to make a product called Curandera, means the healer. So it's like. I'm thinking like something like the clay mask, but not that you don't like. With the mask, you have to mix and add, like, water. Yeah. You know, apple cider vinegar or water. But yeah, I want to make some pre. Made just on the run with all the elements of the medicine for my favorite place. Yeah. And. And then, you know, give back to them. I love it. Donate. And then, you know, dream scenario down the road. Open up. You know, Alitzer. Well, EU is already in the works. Latin America, uae, why not? I just. It comes down to bodies, you know, I just. It's me, Manuel and Lucas, and I just, you know, you see. But it's all right, though. So, I mean, it.

Just. You got a lean.

Team. What's.

That? You got a lean team? Just the three of.

You? Very lean team. But I just. What more do you want? I mean, obvious. I mean, I'm. I have goals for this and just things that I want to reach. I'm never satisfied, but. So I don't want to, like, make.

It.

Yeah. Like that. But I. I'm very grateful where we're.

At. Can't wait to see where you guys take this thing. I'm gonna use this. I'm gonna send you a photo of me in the mask.

Tonight. Right.

On. I can't wait. I got some vinegar, but I need to get a sink and a shower filter because I am Scared to use.

Tablet. Yeah, yeah, definitely. Get in the sauna as often as you can too. Okay. So you're sweating that whatever. Oh, yeah. Huge fan of the.

Sauna.

Okay. I take a little niacin before and it brings a lot of the impurities and toxins to the surface. When the temperature starts to rise, it just starts.

Flowing.

Niacin. Niacin, yeah. If you would, I would recommend starting.

Small.

Okay. They have like non flush and full flush. I like the full flesh. I mean, maybe going at night so you can sleep it off her because you can be like bright.

Red. Got.

It. But I mean, it's just. Yeah, the microcirculation, excreting impurities and toxins, I just. Yeah, it makes. Makes it feel really.

Good. I love that you found your passion, man. And the fact that you're monetiz, it's even.

Better. That's when.

You. It's rare to be able to do both, you.

Know? I know. That's why I'm grateful. I appreciate you.

Saying. Absolutely. Andy, anything you want to close off with our promote.

Man? No, just I. I'm very grateful to have found my purpose and to be able to provide value to other people. Truly though, and to help people feel better about what they see in the mirror. That's my.

Why. Awesome. Cool, man. Well, guys, check out Altura. We'll link the site below. I'm going to use some stuff tonight and post on my Instagram. Stay tuned for that.