Building a Powerful Brand: Insights from Serah D'Laine

Welcome to the Amberly Lago Show, stories of true grit and grace. Hey there, thank you so much for tuning in to the Amberly Lago Show. I have one of my bestest ever friends returning back on the show, Miss Sarah Delaine. She is a branding expert. She has spoken at my events. She has spoken to my mastermind. She has her own company. She is Speaks all over the place. And we've been having so much fun here in the studio before we even started recording. But Sarah, I love you. Thank you for being here. And I can't wait to share some wisdom with listeners here about just expanding their businesses and elevating their brands. So thank you so much for being here.

I love you. Anything that you ever need is always like an F yes, all the time.

Oh my goodness.

Big capital F, but politely.

Y'all—

You came in clean on me.

Y'all have to know that she is the one who designed the whole program for the last Unstoppable Success Summit. And you did such a phenomenal job. But you have worked with several of my mastermind members to help them with their brands. And you're amazing. But you are a former Hollywood celebrity, used to being on the red carpet, turned Like, you have— you're an expert in relationships. Like, I used to watch your show every Tuesday. Yeah, that's right. You had a show every Tuesday. You're into numerology, into EQ, and then turned into this branding expert and your boutique agency, which I often don't even want to say boutique because that seems small because you've grown so big, but Stage 8 agency has just really exploded. So how did you go from being this Hollywood expert or celebrity to this branding expert? And I mean, we were friends in LA.

Yeah, yeah.

And then you moved to Dallas and my husband was like, don't move to Dallas. Like, you don't wanna do that. And here we are in Dallas. And we were talking before we started recording that it was like, we, you were, I think number 12 episode of the True Grit and Grace show.

Of your podcast? Of my podcast.

I think it was like—

I think it was episode 12.

It was like in the beginning. I think it was like episode 12, and we recorded in my tiny little office.

I remember that.

With my computer and my phone, and it got interrupted in the middle. It was wild. And now we're in like in—

Dallas, in a beautiful studio.

In Dallas. And I rebranded my show, and we're like 200 and almost Almost 50 episodes, and it's so great to have you back on. But how did you go from trans— like, going from being Hollywood celebrity and being big-time movies and TV shows, red carpet, to what you're doing now? What was that big shift for you?

Oh my gosh, that almost feels like a lifetime. Like, now, honestly, I look at it and sometimes I'm like, Really? Like, we're still talking about that? That was such a long time ago. And yet, it's still the top thing that comes up when you Google me. So, in order to stay on brand, I have to talk about it.

Yeah.

To a certain extent, I love Hollywood. I love everything. One of the biggest things that made it so fun and exciting that's been probably one of the greatest lessons that then I also carry into developing businesses and brands is it's all about like, in Hollywood, you can become anybody you want.

Mm-hmm.

You can literally embody a character, become anybody you want to, and yet you don't own that piece. So, you create this aspect, but you don't own any of it. And so, there's this beautiful fantasy of, embodying this identity that you can do anything. And so, transitioning then out of the industry and then moving into starting my own business, something was really important for me where I wanted something that I owned, that I could create and build, that nobody could take away from me.

Yeah.

That I felt like I had personal power in and not arrogant power, but just something that I was like, I'm building this. I get to create this. I own this. And who do I get to become in doing it?

Yeah.

And that's one of the biggest things that I love helping other people with is stepping into who you get to become. And these incredible, whether they're CEOs or entrepreneurs that have a vision and a mission to do, create a bigger impact. But one of the biggest things is they have no idea how to position themselves. And so, in transitioning from Hollywood into starting my own, that was one of the biggest pieces where I was like, okay, You know, you can— the roller coaster of how I did it was literally a roller coaster. That's an up and down. And I've failed plenty of times and I had to discover what I didn't know. I always understood personal branding because that's a key piece in Hollywood. And I understood that you are the brand. But one of the biggest foundations for me was I didn't— I tested out of high school at 15.

Really? Wow.

I was working. I was working consistently.

So you tested out of high school at 15?

At 15. That is wild.

I think about that because Ruby is 16. She's going to be a junior. Yeah. And you grew up so fast. I feel like you were on the Hollywood scene and you were in Europe. From the time you were really young?

We grew up traveling around in Europe. So, even though I was born in California, yeah, we went through Germany, England, Sweden, France, Spain, Portugal, like the whole thing. So, understanding different cultures and understanding people and learning— when I didn't know a language, I got to learn how to communicate with people when words aren't an option.

So, through body language and—

Body language and energy. Absolutely. And, and just kind of It's like a vibe. Like, do we connect? Do we not connect? And so, that's been part of that whole journey that has definitely aided in not just my journey in Hollywood, but then transitioning out. One of my biggest values is that independence where you can, again, you can be anybody you want, but you can create anything that you want.

Yeah.

And so, when I transitioned out, it was like, okay, that was still— that was a little piece of a struggle for me though. Because I had a little of the, well, I must not be smart enough to start my own business because there's a stereotype, right? One, actors are, oh, you're just acting. Even the foundation of it is in psychology and really understanding human behavior. But I didn't understand anything about business.

Uh-huh.

And I also had this vision that I felt like wasn't— my vision didn't scare me, and that scared me. And so, when I started my business—

Your vision didn't scare you, and that scared you. I love that. You're like, well, this should scare me, but it doesn't.

Well, because we talk about in everything in personal development, become your best self, high performance, reach your highest potential, and create this vision. And if your vision you, you know you're on the right path. And I'm like, cool. My— no, my vision doesn't scare me at all.

Yeah.

And at the same time, again, testing out of high school, didn't go to college either. I grew up in Hollywood. I was working consistently. I was learning through— don't get me wrong, working in the largest media and advertisement industry in the entire world, it's quite an education. I got my own education. But coming out of that, I wanted to have a chosen education in, well, what do I want to learn now that's actually going to give me that independence to build something that I can own that then can be successful? And I went to, oh my gosh, I got the support. Like, every high-achieving and successful business owner knows that you get support when you need it. Everybody who is successful knows that.

Yeah.

And so, I took that and I was like, okay, well, Who do I need to contact? Who do I need to learn from? Who is the best that I need to learn how to do all of this? And I took that kind of internal wound of, well, you may not be smart enough to do this. So, I took that and then learned everything that I needed to learn in order to understand building a business, building brand, taking personal branding. But then, okay, now social media is a thing. How do we do that? How do we scale that?

Yeah.

So everybody's like, how do you know how to do all this stuff? And I'm like, because I just, you educate on how to do it.

It's important. I'm glad you brought that up because I think it's so important. I always have, you know, I'm a mentor and I have a mentor. I am a sponsor.

I'm a mentor and I have a mentor.

Yeah.

Every successful person knows that.

Yeah. And I have a mastermind and I'm enrolled in a mastermind. I think it's important to keep learning and growing. And people think, wait a minute, you're a But you have a coach? Well, heck yeah, because I want to keep learning and growing. We got to keep continue to level up.

You have to be ever the student. But I had a little of that because growing up in Europe and they're so much further advanced than us. And so by the time I got to Europe, I'm 6 years old and I go, and this is Germany, and the teacher is like, well, how come she doesn't know this? And how come she doesn't know this? So then they held me back. In school because they put me in the age that I was supposed to be, not my education level.

Oh.

And so, I was like, okay.

What'd that do for your self-esteem?

It was so good. Not to brag. It's so good because I was like, I don't understand what— but then it happened again when we moved to another country. And then it happened again because now they had held me back. And then this country, now they place it on education level, not your age. So then, it flip-flops. So then, again, I'm going into a teacher and she's like, well, how come she doesn't know this? Meanwhile, I'm trying to learn a foreign language at the same time as learning, oh my, like multiplication. And you're like, well, that's not hard enough.

And they're like, how many languages do you speak?

Oh gosh, anymore? None. I wish, I wish I held on to it. I mean, at the time—

I get that though, because I used to speak French and I was in France and I could get around and speak and communicate. Very easily. And now, and I worked at a French restaurant, actually it was a Basque restaurant, and I was the only person that was an American. Everybody else was either from Basque or Spain or France, and then there was me. And then you don't use it and you lose it.

No. And so by the time I came back to the US, I— people made fun of me because I had a German, Swedish, British accent. And I could speak, I was fluent in German and I was fluent in Swedish, almost fluent in Portuguese. And that's where the British came from because we were in Portugal, but it was a British-speaking school because everybody from UK comes over into Lisboa. And so, I come back to the US and they're like, you sound funny. And I'm like, okay, you sound funny. And I didn't understand the school system coming back into the US. Now, I didn't understand that school system.

Yeah.

Because there's so many different rules that then Europe doesn't have. And I'm just like, okay, this whole school thing, like, this is not— I don't feel like I fit in here at all.

Yeah.

And I'm not saying education's not important, but that really instilled in me, I want to get my own education. That's what's important for me. So, by the time going into Hollywood, I mean, I was 13. So, working, but then I'm like, oh, well, I'm working consistently and I can just test out. So, I failed my GED. I am not a test taker. I don't know. I'm really smart at a lot of things, but I'm not a test taker.

Trust me not. You know what I love that you have on your website is a test.

A test.

A test.

And a quiz.

A quiz. Okay. Test, quiz. Yeah.

Your personal brand quiz.

A personal brand quiz. And I love that because it helps people identify, okay, well, what is my personal brand? And there's a lot of people that don't understand. I have a friend of mine who, she's a life coach and oh my God, she's amazing. Anytime we go to lunch, I'm like, yep, coach me, coach me.

She's— You get the free friend coaching.

She's freaking amazing. And her social media, and I've told her this to her face, is terrible because I'm like, these are beautiful quotes and perfectly curated quote cards and stuff. I was like, but nobody knows who's behind this. Like, people are going to buy your coaching because they know, like, and trust you. You've got to Show you, do videos of you, show your face. And I always say like, okay, yes, like your Instagram is like your post or like that's your storefront and your stories, that's, you know, that's like, okay, this is how people get to know you. And then your DMs, that's your cash register. That's how you—

That's a really great way to put it. I've never put it that way before, but you would actually be really surprised at how many people don't— like, I see incredible talent and expertise and they deliver excellence in what they do. Their brand doesn't reflect the excellence that they provide. And I don't mean logos and I don't mean colors because that's not branding.

I know. Hey, look, I need help with that right now. Because I mean, I seriously just had a team meeting and they were like, wait a minute, you offer all of these things for your mastermind and it doesn't even say that on the website.

And that can be, that's part of your messaging of declaring. It's like, it comes down to positioning. It always comes down. And honestly, if there was the million-dollar tip that Hollywood taught me, that's been one of the biggest things that every business owner can learn to succeed is it is all about positioning. But how do you define how you're unique and different? So—

And how do you position yourself? Say you're somebody who is female, they want to start a coaching business. They're in a job that they're— that's their main source of income, but they are starting this side hustle of coaching clients. They've gotten certified to be a life coach. How do they start to position themselves on social media, for instance, to reflect that that is what they're going to be doing?

Well, I'd start by saying the biggest one that I see that's the biggest mistake is the DIY branding. And so they start by doing it themselves rather than understanding how to properly position. So positioning, I just worked with somebody recently and again, expertise, gives such great value. The aesthetic part of her brand looked inconsistent, messy. I kind of give lovingly the example of it kind of looks like a messy room where it's like, this is over here, this is over here. Like, what are we doing? What's the thought? What's the cohesive thought?

Yeah.

The other thing that was missing is she didn't have one signature method that could showcase her expertise and define how she's different. And then building that into taking that on social media. Like, as much as I think it's silly, the as seen on, those credibility that you've been in and featured in so many publications.

Well, I just actually added that to my bio and I changed my bio often, but I just added it in on Instagram. I was like, as seen on the Today Show, Doctors, Hallmark.

Yeah.

I just added that in to give me credibility because it really matters. And I hired a company years ago, and it was the first time I'd ever hired a company to help me. And it was $30,000.

Mm-hmm.

And they were going to take all my huge course that I had put on Kajabi and they were moving it over to their platform. So it took me giving my assistant access for her to move everything over so they could put it on their system and they got it. And I saw the landing page and I was like, oh my gosh, it was Horrible. I said, I got on a call and I said, I look like, I look like a, nothing wrong with being a housewife, but I looked like a housewife.

But that's not your brand. If that's your brand, that's great.

That's great. But I wasn't a housewife that decided to be a life coach. I was like, where's my credibility? Like, I'm more than Just a mom, just a housewife, just a— and I don't mean to— I'm probably gonna piss people off by saying that.

No, but you're smart to say that because you're not discrediting a woman who— that's— if that is her brand, then awesome. Make content around that.

But that's not you. That's not me.

No.

And I was like—

'Cause she's not speaking on stages and has a show.

Where are all my logos of all that? Like, I've of Nike, Athleta, Lululemon, Shape, NBC, ABC, Forbes, all this. Where are the logos? Because you need that credibility, I feel like, because you get a few seconds for people to look at your stuff and decide, okay, is this person legit? Am I going to look at them? Am I going to look at their brand? I'm going to look more into it.

The fascinating thing about that piece that most people don't understand, and here's just some nerdy psychology, It's 0.05 seconds that really, as humans, everybody does it. 0.05 seconds that our subconscious looks at something and we judge it.

Is that right? I thought we had a few seconds, but it's—

No, no, no. And now, come on. And now in social media where it's going a mile a minute, and now with AI, everything goes faster. It might be less than— no, I'm just saying how brain processes information. And we're visual creatures. So we're looking at something. It's not bad and wrong. It's just human. It's just what we do. It's how we operate.

I see how Ruby scrolls through TikTok. I can't even—

Is that 1 second or is that 0.05 seconds?

Yeah, it's like this, this, this, this, quick, quick, quick. Everything is so fast. Well, I want to ask you, speaking of AI, how do you think that AI is going to— because You, I love, man, you totally geek out on stuff that, and you know the latest trends and everything that is happening.

Yeah.

Like you tell me stuff ever since we met. How long have we known each other?

A few years now, like a while.

I lost count. Oh my gosh, like 5 years?

Maybe.

4 years?

Maybe.

Long time.

Enough for you to do another 250 episodes of your podcast.

But ever since I first met you, you've always said, oh, this is the latest platform. Like, I remember when Kajabi first came out, you're like, Kajabi, you got to get on Kajabi. Then you're like, oh, you got to try this. Oh, you got to try ChatGPT. Oh, you got to do like AI. You were like the first person that told me about AI. I'm like, what's AI? Like, you You always know the latest trends and everything. You are on it. You are just on it.

I love you for that.

How you— you do. You're so smart with all that stuff. You're my go-to person for, okay, what's going on?

Tech stuff.

Tech stuff. How do you think AI is going to—

Which is like not sexy at all, but so needed.

It is. And I'm like, love it.

But having the right tech. So it's the right systems and processes. So that's another thing about, you know, and I have a whole formula in The Profitable Personal Brand, and one of them is profit. And inside of that, it's understanding the systems and processes. AI is definitely impacting that.

So how is that impacting? What do you— how do you think it's going to change it? I love AI, by the way.

I'm obsessed. And even as a creative, okay, so some sometimes I feel like creatives are like, whoa, but it's not creative. So, it will never take away innovation. And I'm not the only one to say that, but it's accurate because it can only replicate. It can predict based off an equation, but we still have to create. We still have to innovate and come up with ideas. And at the same time, it was funny because I was just working with a client and we're working on her LinkedIn and all the things, right? And so, AI now tracks Oh my gosh, everything.

Everything. Oh, I know. And AI, what is it? What is it on LinkedIn where there's AI stuff on your post where it says, hey, that's AI?

Yeah, now you can ask AI to help you write your post. So the downside, I'll just say this, the downside is I feel like it's going to hinder or have us, like, we need to remember to think for ourselves.

Yeah.

We need to remember to have discernment and not just say, oh, let's just go and ask AI to see what that comes up with. So I have even a rule when I'm working with clients. It's like, okay, we're going to find what makes you different. AI cannot determine that. That's on your expertise. That's your experience that you've been through. AI will never— it can maybe make a few suggestions. I've had it run suggestions on what makes my brand different. I was Let me see what you're gonna— what are you gonna tell me on how my brand is different than how everybody else does it? And let's see how it compares on how I tell other people to come up with how their branding is different.

Can I admit something right now?

Yeah.

Okay. Oh, I've got 4 pages of questions. I haven't looked down at all, but 2 of the pages of questions I have I wrote into ChatGPT and said, hey, I'm interviewing an expert branding strategist. What are some great questions I could ask her for my show?

I'm really curious.

What did it say? Oh yeah, you want to know?

I do want to know.

Okay, well, this is some. Let me put my glasses on.

Okay. Those are great glasses.

Oh, thank you. Thank you. How do you define a brand and And what are the essential elements of a strong brand?

We talked about—

we did.

I think we talked about that.

Can you walk us through your process of developing a brand from scratch?

Sure. 3 Ps: persona, presence, and profit.

Okay, talk us through that. Okay, see, look at this.

But I still had to come up with my unique process.

Yeah, you did. You did.

And that is different. And that's one of That is one of the things. So, that's in presence. So, whenever I'm working with somebody, then it's okay. It has to do with positioning, but it's how are you different? What is your process? What is your unique process that makes you different than how everybody else does it? One of my brand differences is sure, my lens comes through Hollywood, largest media advertising industry in the world.

Yeah.

I didn't get my knowledge from A classroom. Total respect to classroom. It's just my lens is different.

But see, I like learning. I would rather learn from somebody with life experience than from a degree from going to school. I mean, honestly.

And those are usually the people that find me.

Yeah, those are usually the people that find me. I like that.

The ones who are also a little like maybe have their little rebel inside of them too, and they want to go a little bit against the grain. I don't always work with people who are very straight-laced and follow the exact norm as everyone else. Because why fit in when you were literally born to be unique and stand out? Pretty sure a couple people quoted that one. So, okay. So, persona, presence, profit. Persona is what identity do you need to become in order to achieve that?

Okay.

Every, again, successful— any person who has created a successful business knows that, you know, it's at the end of your life, you're not like, oh, how much money did I make? And was I famous? And all of that stuff that doesn't really matter. It's who did I become in the process? What identity did I get to embody?

Yeah.

And then presence. How are you going to take your unique positioning? How are you going to put that on a digital platform for the world to judge in 0.05 seconds without having to fear that you're going to be judged, without having to fear that, oh, it's not going to be authentic. It's not going to be authentically me.

Oh, but can I just say something? We're always judged.

I know.

Did you see my— I don't know if you saw my last post.

No.

Well, I did a post And I was like, oh my gosh, I got a YouTube comment where I'd posted a video and it was all about resilience and how grip plus connection equals resilience. And I'm in a skirt and my leg is all scarred up. And the only comment from that post, I'm talking about resilience, I'm talking about like spirituality and all this stuff.

Yeah.

And the only comment on that post was, Am I just crazy, or does that lady's legs— that lady's knees look like they're too low? And I was like, my knees are too low?

For what?

Where—

how high are your knees supposed to be, Amberly?

I was just like, I had never— I was like, she thinks my knees are too low? Man, that's the least of my worries. I mean, Did you see all the scars? And I'm like, so, I mean, way to pull attention away from—

was she body— that's body shaming.

It was total body shaming. And so at first I just kind of laughed and I was like, then it was in the back of my head.

Okay, thank you, Becky.

I know. I was like, then I was like, oh, maybe my knees are too low.

What's up with my knees? And then you went into self-doubt on it. Your knees are not too low.

I know. I swear to God. God, but you know what? We're always being—

Self-critical.

Judged. We're always, yeah, self-critical, all the things. But yeah, if we can start to just, whatever, going to put it out there anyway.

So I'm going to tie this back into it because I have— it's like PTSD because I have my own perfectionitis. That comes from stuff in Hollywood, that comes from the pressure and the intensity.

Oh, sure.

That comes from living with a grandmother who was very verbally abusive in the beginning. And so, I have all of that internal story that if I ran that— and sometimes, I got to wake in the morning and squash those demons and just every once in a while that internal Daigle. It's just like, bitch, sit down.

Yeah, yeah.

But, what I have to even remember and what I tell So many people that I work with, somebody, everybody wants to have a voice. And I am a huge advocate for giving people a voice in order to share what, like, you're meant to be heard. What is it you wanna say? What do you wanna inspire people with? There is a lot of people who have opinions and nothing to say. That's why I always say seek counsel, not opinion, 'cause everybody's got an opinion, And we have a lot of mental illness that runs rampant on social media in the form of text messages or, you know, messages all over the place.

Comments, people hiding behind a screen.

So you're always going to get it. You're always going to get it.

But, you know, I just had— I have a friend of mine and he was like, you know, I hear a lot of people say, these speakers say, share from a scar and not an open wound. And that That's what I always say. Like, I really feel like you need to share actually in a safe place before you start to go out there and be vulnerable on social media. Because I know if I shared my story without sharing it in a safe place and without, you know, doing some healing work, then it would have just— I probably would have never shared again after being— like totally body shamed for my scars and the way that I looked on social media. And so, no, I think that it's important to share in a safe place before you go out there and like, this is my brand and I'm going to put it all out there. How do you feel about that?

I agree 10,000%. So really, really smart to think of it that way because So, the ones who have a desire to make a bigger impact, absolutely, you have to show up. To me, it's not about being seen, it's about being heard. So, yes, putting yourself out there. And then everybody has that resistance of like, okay, but what if? What if this happens? Whatever, enter whatever your fear is. That's where that persona piece of— Who is it that you have to embody, that next level version of you where those things you don't pay attention to? I have had plenty of people say plenty of things about me from all kinds of— for all kinds of reasons.

Yeah.

Let's not— oh my God. One thing I haven't ever told anybody that if anybody does their own Digging on it, finding my face. The super fun thing about being a public figure, of at least celebrity of that caliber, I find my face next to Scarlett Johansson and Sandra Bullock on a XXX porn site as clickbait to get people into an actual porn site.

Oh, wow.

Yeah, super fun.

Wow.

Super great to find that one on your Google Alerts.

Oh my goodness.

So, am I going to worry about what other people are going to say about that? Or is my—

You know what?

My will has to be stronger than my resistance. And your resistance is that internal that's like, oh, I won't do that then. Oh, well, you're on this and what are people going to say? So, oh, I won't post more, I won't show up more, then your will, your internal gut passion, you have to go after something with so much passion and desire, and you have to want to need it, not just want it. And that internal will has to be stronger than your I won't. And whatever I won't comes up based on what somebody's gonna say to you, what somebody's gonna type about you.

Oh my goodness.

What somebody is gonna have a past What experience have you with— like, people are going to say whatever they want to say. Mental wellness is an epidemic. Yeah. And I say that laughing, but it's not cute.

I just had an experience where I had someone that just wasn't a right fit for my program. And I was like, hey, I'm so sorry, but this is not in alignment, and gave her a refund. Then I found out that I had one of my clients that said, hey, just so you know, she's going to all of your clients and telling them bad things about you.

Fun.

Yeah, fun. And I thought, well, you know what? I can't control what she says. And I've never had a client do that before. I've been coaching. I coached for 26 years in the fitness industry. And then I've been doing this mastermind for years. I've never had someone do that. And I thought, well, I can hide, I can worry about what she says, or you know what? I can just keep my side of the street clean and keep being a good person and have a brand and be the person that no matter what anybody said, people would be like, that just doesn't sound like— that can't be true. That's not Amberly.

Well, and that's the biggest thing is because then people who, again, want to make an impact. And then whether you're hiding or even just holding yourself back a little bit because of worrying of those things, no, you can't. Like, so that's one of the other pieces about having a personal brand and the power of your personal brand is being able to control the narrative.

Definitely.

And I don't mean control in a bad way, but it's being able to still showcase who you are And, when that is in full alignment, then the ones who truly gravitate to you are the ones who are in alignment with that same energy.

Yeah.

Everybody else, they can say what they want. And then, I guess this is what kind of ties back to AI. I'll just full circle on it because it's remembering to think for yourself, not just relying on, well, if AI is going to tell you this, well, if somebody else is going to say that. And then, we start just listening to what other things are saying rather than doing an internal gut check of like, hang on, does that align? Do I take what somebody else says to make my opinion of someone or do I go and gut check it and be like, does that feel correct for me? I never listen to what anybody else says about somebody else because that was their experience.

Yeah.

That was their That may have been oil and water. We could bake cookies over here with flour and— I don't bake cookies. That's a bad analogy. I don't even know.

I liked it. I was going along with it.

Something that's fun and goes together versus oil and water. You're never going to gel with certain people. You're just never going to gel with.

Okay. I could talk to you all day and we are running out of time.

Oh boy.

We've got a couple of minutes left. I'm gonna go back to the AI. Okay, one of the questions: what are some common branding mistakes that companies make?

Okay, companies or entrepreneurs? Because I do work with both. So I'll say—

Let's say mostly entrepreneurs listen to the show. So entrepreneurs.

I can touch on both of them very quickly. So entrepreneurs, we did— I touched on it briefly because it's really doing that DIY rather than actually taking the time to properly understand your positioning and getting the support that you need in order to do that. You don't know what you don't know.

Yeah. Yeah.

And then within companies, again, because of AI, we want to humanize the business in some way. We want to know who's behind. That's why I don't care about logos. I don't even care about colors. Having a personal brand piece within companies and now CEOs those being the personal brand to bring in awareness, bring in top talent into companies. And everybody's biggest thing then is, okay, but I'm running a million things. How do I have the time to do that? Well, it depends on what your company needs. So, you either need to create assets where you don't have to be there for, or I'm going to bring it back around again to making sure that you have proper systems so that time is our greatest asset.

Yeah.

If you don't have systems that actually support you in Doing what you need to do, scaling your business, being able to like get to that next level. So we've actually now in stage 8, we've incorporated iScale, which is an all-in-one system, whether you need courses, website, funnels.

That's amazing.

It's a time saver.

So tell us how to, for an entrepreneur or a company, how do they access Well, first of all, how do they access, like, just getting in touch with you, but how do they access these courses? And I did, by the way, on your website, see all that you're doing. Yeah. And you have so many amazing courses and things that you offer. I am blown away.

I've done—

seriously blown away by all that you've created. It amazes me. But how can somebody get into that So they have a better system and they can scale their business and like really uplevel their branding?

Yeah. So I would say if it's an entrepreneur, one, I'm always available. I've been more available on LinkedIn more recently. So diversifying some of the social media, but going to my website, fill an application. I always take time for people. It's just some people want more personal, private consulting and coaching. Some people want the courses that sort of like do it at your own pace. And then we actually have more done-for-you agency services. So it really depends on what each person needs. I'll always take the time to actually have that conversation because most of the time we're rebranding a lot of the stuff that people have.

Well, you're amazing at the branding and I see you've done for my mastermind members. And you've really—

Some powerful ladies about to come out even bigger now.

Oh my goodness. You really—

Because they look like the experts that they are now.

Yeah. You have really helped them. So they loved when you came and spoke to the mastermind group and everybody loved when you shared at the Unstoppable Success Summit and you created the most beautiful program, by the way. That was gorgeous. So tell everybody the best way to find you.

Honestly, I'd say if you're interested in knowing how you can get your business or your company to the next level, honestly, just message me on LinkedIn. I take care of that. Team and my systems might do other things, but if you send me a message on LinkedIn, Sarah Delaine on LinkedIn.

LinkedIn. And you know what? If you found value in this episode, please take a screenshot and share it. You can share it on LinkedIn or share it on Instagram and tag me @AmberlyLagoMotivation and Sarah @SarahDelaine on Instagram. And thank you so much for being here. I think we're going to have to have you back on because I have 3 more pages of questions. So I think we need to have Sarah back on. Sarah, thank you so much for being on. Thank you. I love you so much. Thank you. Thank you for tuning in, and we will see you next week. Thanks.