90% of your sales will come from 10% of your efforts #handmadeseller #podcast #marketingstrategy
In this short podcast segment, two speakers discuss how the majority of a handmade seller’s revenue comes from a small fraction of their inventory. Speaker A explains that roughly 20% of products generate most sales, recommending that sellers keep stocking these core items (unless they’re seasonal) and discount or clear out the remaining 80% to free up space for better‑selling stock. Speaker B reinforces this with the 90/10 rule—90% of income stems from 10% of effort—and suggests that eliminating low‑performing listings can improve overall shop performance, noting an anecdotal link to Etsy’s algorithm that appears to favor shops with a tighter set of high‑selling listings. The overall advice is to identify top‑selling items, prioritize them, and prune the rest to boost sales efficiency and visibility.
Chapters
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