Focus your marketing on channels that already sell for you, like email and in-person shows. Once your independent store works, drop marketplace listings like Etsy. But only if you can drive real traffic to your own site first.
Chapters
I think like if you start with something and you have like social media is like a big one. If you have somewhere else you're getting your money from, it is okay to go, okay, give this a good shot. I would rather spend the extra time improving my emails because I already have lots of people or like this one particular thing works like being a guest on podcasts or doing in-person shows gets like whatever it is, you'll have to go, okay, I'm going to double down on that. And get rid of something else, even if that sounds bad. I think that's also— people get stuck about like Etsy and Amazon and Shopify. It's like, if you've managed to build your own site into a success, you're allowed to go, okay, I'm going to drop Etsy and double down on my own shop. You pour that time and money into—
as long as you are getting valid traffic to your shop. I'm going to put a caveat on that one, Andrew, because Etsy is a marketplace. If you're not getting Etsy traffic, go Go ahead and drop it. Um, but don't go straight to a website unless you have traffic coming to your website that's converting.