Prune your email list #handmadeseller #emailmarketing #businesstipsforsmallbusinessowners
In this brief dialogue, the speakers discuss the importance of pruning an email list for small business owners, especially handmade sellers. They argue that subscribers who have never made a purchase should be considered for removal, as keeping them can harm email deliverability. Instead of outright deletion, they suggest moving low‑engagement contacts into a separate, less‑frequent mailing segment, preserving the list while reducing risk. The core recommendation is to prioritize a smaller list of highly engaged, purchasing subscribers over a large, inactive audience, because a focused list yields better open rates and sales.
Chapters
More from Andrew
90% of your sales will come from 10% of your efforts #handmadeseller #podcast #marketingstrategy
Streamline your business expenses #etsyseller #handmadeseller #ecommercesuccess #marketingstrategy
It's time for your mid year business check-in #podcast #handmadeseller #marketingchannel #podcasts
Focus on what makes you happy and makes you money #ecommercebusiness #ecommercesuccess
Focus on your top performers #handmadeseller #handmadeclothingbrand #etsyseller #handmadeseller
What do you need to look at to review your goals for 2025? #handmadeseller #ecommercebusiness
You need to know your numbers #handmadeseller #etsyseller #handmadebusiness #handmadeclothingbrand
Double down on what works and dump the rest #handmadeseller #ecommercetips #podcast