A handmade or e-commerce seller walks through three things to check before setting 2025 goals: whether you're profitable and where to improve, which marketing channels actually work, and whether your plan excites you enough to stick with it.
Chapters
Number 1, money. Am I profitable? Am I profitable? Where can I improve? This is like 30-second decisions right here, because we did all of that work earlier on looking at our numbers. Number 2, marketing. What's growing my audience? Where are they coming from? Kill everything else if you want to. Number 3, momentum. Do I feel energized? It's just July, people. Do I feel energized or exhausted? And maybe the answer is a weekend beach trip, and maybe not, I don't know. But do I feel energized or exhausted, especially looking at my plan for this? Does the plan for the rest of the year excite you? If it doesn't excite you, you're probably not going to do it. Okay? Look at that momentum. Mm-hmm. Like, look at the things you're doing and whether they energize you.