E-commerce sellers become recognizable by keeping the same fonts, colors, and emotional tone everywhere. Use Canva's brand kit to enforce consistency, and add a signature visual cue like filming from one corner or wearing a specific outfit so viewers instantly know it's you.
Chapters
consistent fonts, consistent colors, and if you can, a consistent message or a consistent, like, to your business. If there's an emotion that your business kind of represents or, like, feeds into, have that be consistent as well. And you're solid.
We over-difficult it. Now, use AI tools. Canva has a brand kit builder so you can make sure that it consistently uses the same colors and fonts. You can use tone of voice things and all these different AI tools. Like, there's a ton of ways to help you with that. And there's a lot of things. Sometimes there's someone who I've seen on Instagram a lot, and every reel they make, they're sat in the same corner of their house. They have on some sort of shirt and have a mug in their hand, and I instantly know it's them. And if I know them and I like them and want to listen to them, as soon as I scroll and I see that, I'm like, oh, that's so-and-so, I'm going to sit and watch them. Whereas things being totally different and being all over the place, it just blends into the background.