Want to extend your promo period for a holiday? #ecommercemarketing

as you reach your shipping deadline. You might want to shift to, if you're normally doing physical products, to promoting digital products or gift cards. They can be sold right up to the 14th. And especially if you're selling something where it makes a great gift, but it might be slightly hard to choose. If you're selling like jewelry and you're like, okay, if you're a person buying it thinking, I would really like to give a nice jewelry gift, but like picking something this person would like is really difficult. A gift card might really make sense there. If you're doing soaps or candles or something with a scent, it's, ooh, I'm not sure I'd be able to pick out the right scent for this person, so I'm going to get them a gift card instead. So there's a ton of reasons to do gift cards. This would be good because help them pick the scent, help them pick the right jewelry. You're helping them pick a better gift than they might on their own. And it's good for you as well because if you do returns, it cuts down on those because instead of someone, "Meh, something wrong, I want to return it." They can just get the right thing from Knopf.