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In this brief talk, Angel Pichardo addresses agency and business owners who are struggling to get useful results from AI tools like ChatGPT. He argues that the core problem is over‑complicated prompting: humans naturally over‑elaborate when giving directions, and most people are accustomed to taking orders rather than issuing them. This leads AI to become confused and produce unsatisfactory outputs. The speaker’s main message is that if AI isn’t delivering the expected results, it’s because the user’s prompts are poor, and simplifying how you give instructions to the model is essential for success.










