In this video Angel Pichardo explains why B2B businesses should begin their customer acquisition with organic prospecting rather than paid advertising. He outlines free channels such as LinkedIn, Facebook/Instagram, cold email, and cold calling, emphasizing that these methods provide immediate feedback and allow rapid split‑testing of messaging to achieve a proof of concept. By targeting decision‑makers directly, organic outreach helps validate offers and refine copy before any money is spent. Once a winning message and first sales are secured, the process can be handed off to a virtual assistant and scaled with paid channels like Facebook, Google, or YouTube ads. Pichardo concludes with a call to action for viewers to subscribe and suggest future topics.
Chapters
Hey, what's going on guys? Welcome to another video on my YouTube channel. On this video, we are going to be covering why organic prospecting for B2B, why you should start here versus other avenues. So let's jump right into it. So why do we use organic prospecting at the beginning of our journey, or why do we use organic prospecting in general to grow our business? So with B2B organic prospecting, you know, you could use avenues like Facebook, LinkedIn, cold email, cold call, Instagram, and send out your message to the masses and get instant feedback. For the most part, you can pretty much get a proof of concept on your offer almost right away. Now, the reason that I love these avenues is because it allows us to look at the responses, take the feedback, and improve on our messaging so that we can go right back out and start again with that new variation of a message. Now, how I use prospecting organically is I love using it to one, really maximize on what's available for free, right? Because I mean, if I can choose whether I can pay for customers or get them for free, you know, I'm gonna go ahead and go the free route first before I have to, you know, go into the paid route, right? So initially, with any business or any new client that I work with, you know, the idea is we start organically so we can get that proof of concept, get that message that works. And so then we're able to then go take that and scale that with ads, right? So with organic prospecting, you're able to split test for free. You're able to tap into different markets. You're able to also even source decision makers versus, you know, with something like Facebook ads or Google ads, you really can't source, you know, the right individuals, uh, that you want to actually see your offer, right? Or they have the means to make a decision on your offer. So with organic, you know, you're able to even source the decision makers and send something directly to them so you can get instant feedback whether your offer is good or not. So that's why I love B2B organic prospecting. The avenues once again are Facebook IG, cold call, cold email, and LinkedIn, right? With those avenues, you're able to really substantially increase the flow of new customers that you're getting. And only until you really max that out, uh, do you want to start thinking about Facebook ads or Google ads or whatever, YouTube ads, etc., right? Because then you can also take, you know, all of the working organic prospecting methods that you have and then delegate that over to a VA that can do all the work for you. So if you're just starting out, or if you're starting with a new offer, if you're looking to tap into market, definitely start with organic prospecting if you're shooting for B2B. And then, only then, when you have a proof of concept and you've actually generated a sale from your prospecting methods, right, and you've taken that feedback and you refine your messaging and all that cool stuff, only then should you start thinking about taking in paid avenue like Facebook Ads or Google Ads to then scale your business to the next level. So hopefully that helps. Remember, subscribe down below if you haven't already. Click that notification bell to get the new videos that I'll be uploading on a consistent basis. As well as hit that like and drop a comment down below on the topics that you'd like me to cover in future videos.
