How to Make Money as a Yoga Teacher: The High-Profit Pricing Secret

Hello, welcome. I'm Angelica and this is the Yoga Liberty Podcast. On today's episode, which is on YouTube as well as on Spotify and iTunes and all the other places where you can listen to podcasts, uh, today's episode, we're going to talk about low ticket versus high ticket, which should you do and where, like, what's the best way to get started with those? Hi, I'm Angelica. I have been a yoga teacher for a very long time, over 25 years. And I've been practicing yoga for over 40 years. I've owned 3 yoga studios. And before that, I ran around town, driving around for $20 a class to different gyms all over the city to try to make a living as a yoga teacher. Because before that, I was in corporate and I worked for a retail company for 20 years. I worked in retail and I worked my way up the ladder and realized that that was soul-sucking and I did not wanna do that. One of my first jobs was at The Limited in the '90s. So those of you who know, you know, it was the place. It was the place. Anyhow, so I recently was interviewed for a summit online, an online like conference. And I talked about the business of yoga and how to like create offers online. And frankly, like creating offers online is really the same no matter what your niche is, like whether you're doing yoga or you're selling, you know, how to fix F-150s, it's really the same. kind of model behind it, but a lot of people feel bad about marketing if you're a yoga teacher. I don't feel that way. I don't think that that is a necessary way to model your business. And it's a great way to not be able to teach yoga anymore so that you spend a lifetime doing what you hate so that you can spend little tiny minutes doing what you love. And I didn't want to have anything to do with that. I wanted to do what I loved all the time. And I think that's the best way to serve the world. Honestly, I wish that we would all do that. Like we complain that that's not the way the world is, like that teachers should be paid more and helpers should be paid more and social workers should be paid more, but we actually then try to like put people into a block when they actually make more money. And I think that that's wrong. So I'm going to be doing a series of videos. Let's see, I have 1, 2, 3, 4, 4 different topics. So I'm going to do 4 different videos that kind of came from being on this summit and questions that she asked me. And I could tell that they were questions that she really wanted to know the answers to herself. And so make sure that you subscribe so that you hit all the different topics. So the first topic we're going to talk about is Low ticket versus high ticket. Which should you start with? What's better? And then what should my course be about? That's another topic that she asked. Should you run paid ads? We'll be talking about that in another episode. And how much do ads cost? I guess that'd be kind of in, in kind of with, should you run paid ads? I could make a totally separate video about that. Leave a comment on what you think you would like to hear. And then also I want to talk a little bit about organic marketing and why it's so important and how it really supports you and kind of what you should think about organic marketing when you're doing it. And so if you are interested in any of those topics, make sure you hit that subscribe button. And yeah, let's jump into the video. And of course, if you want to work with me, all of my links are below in the description. I do have a number of different programs. So if you already have an offer, you can come into my mentorship. And if you haven't created an offer yet, that's actually like what I do the most of is I help people build their offers online. So a lot of people have already taken mentorship with someone else or got coaching from someone and it wasn't as effective as they would have liked. I would say a lot of it has to do with like, you have to be— I'm wildly self— like I take, I take it on myself, right? Like I'm wildly self-accountable. So I've learned something from every coach that I've worked with, even the ones that I didn't like. In fact, I would say almost that the ones that I didn't really vibe with, I learned more from them than the other ones. That was the same with my 300-hour, but So there's no space to talk shit about people. Don't do that in my world. Let's instead talk about how you can get better. But anyhow, I started a mentorship because, uh, for people who already had offers, because a lot of people just felt lost or they hired somebody like piecemeal and they didn't get the whole thing. So I do the whole shebang. So anyhow, let's talk about low ticket versus high ticket. Should you do low ticket or should you start with a high ticket offer? And the short answer is it doesn't matter. It doesn't matter. Both can be highly profitable. The difference between a low ticket and a high ticket is in how you structure that offer. So a low ticket is nice for people who don't wanna have a lot of interaction. You want a lot of free time. You wanna have your time be your time. You don't wanna be accountable to people. And you wanna make a lot of money when you sleep, right? You want your money to come in while you sleep. Whereas high ticket, if you're a personality that likes to, like, I feel really excited when I work with people and I watch them grow. It gives me a sense of accomplishment and it helps me to feel motivated to keep going. Not everybody feels that way. So if you're someone that doesn't feel like, like you don't need that sense of, if you don't need that sense of recognition and you feel like you, you can just do it on your own, a low ticket might be more for you than a high ticket. You can make just as much money with a low ticket as a high ticket. You just have to have the right plan. With it. Low ticket versus high ticket has nothing to do with your skillset. There's nothing to do with your skillset. I'm assuming that if you're watching this, you actually have a decent skillset and you, you have been teaching yoga for a while, or you got into yoga because you already were kind of a professional in it. Like you understood, or you were like a personal trainer, or you, you have some kind of other background. I will tell you that a lot of people come into yoga teacher training and they feel like, oh, I'm not good enough. I don't know enough, but just the fact that you've walked in those doors and you've learned stuff during teacher training, you are leagues above everyone else. I know this because I owned yoga studios for years. And the average person just, they have a regular job, you know, maybe they're a school teacher. They just come in or they, you know, work at an insurance company or they're a server or something. Right. And they just come in and they, they take yoga classes and they leave. The average person really doesn't know that much about philosophy or anatomy or any of those things. And honestly, like I didn't know a lot about anatomy for a very long time teaching yoga, because it's just not really taught a lot in yoga teacher training. So don't feel bad about that. If you're not, if you happen to be watching this, you're not certified to teach yoga. I do offer online yoga teacher training. It's one-on-one. It's not a group setting. So it is a little bit more premium and a little bit more focused, but all that's in the description below. If you want to check that out, it's just on my main website. So anyhow, but low ticket versus high ticket doesn't have anything to do with how good you are at teaching yoga or your skill sets. It just Really has more to do with how much work do you want to do on the backend and how much work do you want to do on the frontend? I would actually say that a high-ticket offer is easier to run than a low-ticket offer because you can kind of do it as you go. So people come in through your, however you source leads, people come in and then you sell to them and then they, they buy your high ticket and then you work with them individually. So it's happening one-on-one at the time where, or not one-on-one, it could be like in a group or whatever it does. That's not really. important how you structure it, but all I'm saying is that it's easier to just do it as you go. Whereas a low-ticket offer, everything kind of has to be created ahead of time, at least for the initial offer. And then for a low-ticket offer to be successful, you need to do a lot of follow-up. So you need to have what's called OTOs, and these are one-time offers. So in your sales funnel, you'd have your first offer, which is like, say, a 7-day chaturanga challenge. And then your next offer would be on the next page and it would say like, wait, before you go get this. And then like your next offer It could be like mastering handstands, right? And it's the next thing that they need. So if your first offer is, you know, your 7-day chaturanga and you sell it for $47, then your second offer, let's say you sell that for $97, right? And then you'll have a third offer, fourth, fifth, sixth, right? I would say like probably no more than 6, but you, and you can make those over time, but like it's, it's more to make, it's more to prerecord, right? And then inside of that, you need to have email sequences that upsell all of those things. So there's a lot of backend. A low-ticket offer is way more tech-heavy than a high-ticket offer. So you're going to spend a lot more time in tech. However, I don't want to hear from people, I'm not good at tech, because honestly, like, you shouldn't be doing this then, because if you're not willing to learn the tech stuff, you're not going to be good at online. It's not getting easier with tech. It's getting more complicated now that AI has come into it, and AI does not make it easier. It's more complications. And a lot of people think, well, I can rely on AI to create my content, but it doesn't really understand your audience. Like, it doesn't replace that human connection. And a lot of people have a real negative outlook on AI. So, you know, and it needs like understanding how to write a good prompt and how to train your AI to do the things that you want. So all that's technical and it requires you to get on a computer and actually do it. So if you're not good at tech and you're not willing to start saying, I'm willing to learn the tech, I'm getting better at tech every day, and like start to introduce positive mantra, You're you're not going to make it online, so don't you know don't at least don't bother me with it. No, I don't really like do really well with people who have that like victim mentality. Like I'm not good at this. Like I don't want to hear about your imposter syndrome. You need to eradicate those things if you want to be successful. You need to get rid of anything in your mind that tells you that you can't do it. Stop listening to people who tell you that you're bad or that you're not good enough. There's plenty of people that will tell you that. And if you ever start to run paid ads, it'll. get even worse. So you've got to be really strong in your mind and in your heart. You know, like I would never let a man say something like that to me. Like, you're not good enough. You're blah, blah, blah. Like, don't let the world say it either. You know, like don't let anybody tell you that you're not good enough to do what you want to do. You can do anything you set your mind to. That at the end of the day, that is 100% it. Anyhow. Okay. So low ticket versus high ticket. It doesn't matter which you start with. It's really personal preference. I would say low ticket takes a lot more work in the beginning for it to be successful. There's a lot more that goes into it. High ticket, you can just kind of go along as you go. I mean, one positive thing to high ticket is that every sale has a major impact. Whereas in low ticket, like let's say your offer's $100, you have to make 10 sales to make $1,000. If your offer's $1,000, you only have to make one sale. You're still gonna talk to the same amount of people probably. So, you know, maybe you have to talk to more people with the high ticket. It really just depends on your offer positioning and how good you've positioned your offer. I think that's more of the problem for people is that they don't understand how to create a good offer that's highly desirable, what I call a level 10 offer, something that people actually want to buy. Instead, they create offers that they want to have and that they want to purchase and that they think are good. And that's the— the market decides. You don't decide. The market decides what a good offer is. You sell people what they want and give them what they need, right? So I think a lot more, it doesn't really matter what— if you do high ticket or low ticket, it matters how you position that offer. It's not the best offer that wins. It's the best marketed offer. Does that Does that make sense? Okay. Listen, that's enough for that today. If you want to get help with this and you want to understand offer positioning, you want to get better at promoting your offer, you can check out the resources below in the description. And if you aren't subscribed, please do subscribe and share the podcast, you know, like share it with other people, share the YouTube, whatever, get other people, because the more people that see this, the more people that I can help. And honestly, I want to take like marketing that works. And help yoga teachers understand how to do that. Because one of the biggest things that yoga teachers complain about is like, I didn't learn how to promote myself in yoga teacher training. Right. So this is the way, this is the way I do a lot of free content. I have a lot of things that are paid and, you know, I have low ticket offers. I have high ticket offers. I have mid ticket offers. I have all kinds of things. Um, cause I'm making a living. You wouldn't want to have a business coach that didn't do well. That doesn't make any sense to me. So don't pick somebody that ain't making money. I'm making money. That's my 2 comic book awards. Anyhow, and I don't have any shame around it. You shouldn't either. So going over here to the stop button. Thank you so much for watching. It's been great to meet you. Again, my name's Angelica and I'm known as Yoga Liberty on the interwebs. I'll see you in the next episode.