How to close more sales - Interview with Bob Clark
Angelo D'Acunto, a high-ticket closing specialist, says the secret is listening twice as much as you speak and asking more questions than talking. He works with entrepreneurs to convert prospects into clients, emphasizing deep product knowledge and genuine conversation over aggressive scripts.
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Welcome to another 808 Podcast powered by 808podcast.com/vip. I am your host, Bob Clark. Damn it! It's very simple: six questions in eight minutes and eight seconds because 808 looks like Bob. And today we have Angelo, and I'm gonna butcher the last name. Da Cunto? Da Cunto?
Da Cunto.
Yeah, there we go. That what Angelo just said there. Angelo is going to tell you about the best swear words in French. And he is also going to give you tips on how to increase your closing rate right now. Angelo, here we go. 3, 2, 1. Question number 1, what do you do and why do I care?
Okay, so I help entrepreneurs to convert their prospects into clients. They delegate to me the closing part of selling.
Love it, dude. Right to the point. Question number 2, what do your clients say about you that makes you unique?
Oh, with me, they feel understood because I'm aligned with them. I understand who they are and I'm a business partner.
That's the way you want it. If someone's doing closing sales for you, you want them as a business partner. I love it. Question number 3, Angelo, what do people in your industry do that drive you crazy?
Oh, they are prospecting massively to entrepreneurs and asking them opportunity to close for them. Without knowing them, knowing their offer, and lying about, hey, I'm going to double your closing ratio. Come on, you never closed a sale before. Right.
You have to know what you're selling before you can sell it.
Yes, you have to know what you're selling and who is your client, because you can't sell for everyone. You need to be on the same lane, same vision, same goals.
Absolutely. Angelo, question number 4, outside your company, Who are the humans who have had the most impact on it that will be honored to be on my podcast?
Okay, okay. It's my first competitor. His name is Vincent Mosh, and I like him a lot because here in France we are only two to have a high-ticket closing agency. But funny part, we are involved in the same project together, so we can work together. We are not shocked. We are friends.
That's the way to do it. You don't want to look at everyone else in your industry as enemies. That's not a smart way to play it. Yeah, I completely agree. Angelo, you are doing wonderful because you still have 6 minutes and 12 seconds left. So question number 5, drop the value bomb.
Okay. For you entrepreneurs, you need to understand how the closing is. You are a seller, but selling is not closing. If you want to close your next sale, listen to this. The nature gives us 2 ears, only one mouth. You know why? Because you need to listen twice more, twice more time, but you're talking. When you listen to your prospect, you know where he is, what he's doing, and you can ask more personal questions to go deeper And to understand his pain point, to understand why he's here right now.
Right.
And after listening to this, you have a solution for him.
Absolutely.
Yeah, a salesperson is always talking, oh, my product is the best, or my service is the best. No, you need to listen. When you listen, you understand.
That works there. So look at your script. If you have a sales script right now, look at it and see what words you can cut out of it. Listen, have a conversation with them. Let them talk more because then they'll think they're in control. But guess what? It's not who talks the most who's in control. It's the person who asks the most questions. They're the one that's in control.
Yes, you're absolutely right here. Perfect.
Love it. Love it. So short and to the point there. Angelo, question number 6 is the most important question of the podcast. What is the best swear word?
Oh, okay. It's not a swear word. It's a regular one. We use it every day for everything. Putain.
Putain.
It's like fuck. Fuck!
Angelo, no cussing. This is a G-rated podcast. We don't cuss on this podcast.
Oh, sorry.
I'm just messing with you, Angelo. I enjoy doing that every single time and telling someone don't cuss and they freak out. I enjoy that there. By the way, just a sidebar, my personal favorite word in German is butterfly. Do you know what butterfly in German is?
In German?
Yes. Schmetterling.
Come on.
I am drop-dead serious. Schmetterling is butterfly in German. It amuses me greatly.
Okay.
So Angelo, you knocked those out really, really quick because you still have 3 minutes and 41 seconds left.
Yeah.
What do you want to talk about? Any questions for me?
And no question for you, but I want to add something about my value bomb for entrepreneurs. Do it, do it. Yes, they are looking at me and they want to increase their sell ratio, their closing ratio. I call this the 3 C's. Confidence in yourself, because if you want to close others, you need to be closed first. It's magical. Confidence, Conviction. Conviction on what you're selling. You are offering a transformation. You are selling an experience. You are not selling a product. And then the closing. Confidence, conviction, closing.
Right.
Closing is not selling. You can sell everything, but closing, it's when you're collecting the payment. You're closing the deal. It's the lifeblood of any business.
Absolutely, yeah, sales are the lifeblood of a business. I completely agree with you. Angelo, you still have 2 minutes and 35 seconds left. Anything else you want to add, or we'll end early because it's my podcast, I can do whatever I want because I'm Bob Clark, damn it.
Yeah, I'm very happy to be here today. I was very afraid about speaking in English in front of everyone. Because I have a French accent. I have maybe some spelling errors, but here I am. For you guys, if you are thinking about, oh, I can't do this, or I can't do that, you can do it because goodbye comfort zone.
Yes, Angelo, I believe. Just get the damn thing done. Here is the— Angelo, worst case scenario, let's just say your accent was so thick I could not understand you. Hypothetical. I tell you, Angelo, this isn't going to be a fit. We're done. That's it. Oh no, Angelo, you spent 10 minutes on the phone with me or on a Zoom call and that's it. That is worst-case scenario. That's really not— when you think about it, that's really not that bad, is it?
No, because I can close in English. I can close. I can sell. I can speak. I can connect with everyone in the world. Why not focus it on— why not focus only on France? The French niche is not ready for closer. Right now, I am expanding to worldwide: Canada, America, Australia. Everyone speaks English.
Yeah.
Yeah.
Except for Quebec. We don't talk about Quebec in America though.
Okay.
They I'm just I haven't you there. But yeah, it says again. So now I hope you have an internet.
Yeah, I have all my teams, one in Australia, one in South Korea, and USA, and we are covering every time zone.
Do you have any closers in Antarctica?
No. No?
Oh, I'm disappointed.
Oh yeah, but Maybe I can sell ice to Eskimos.
There you go. See, that's what a good closer does, talks about selling ice to Eskimos. I love it there. Angelo, you pulled it off. 6 questions, 8 minutes and 8 seconds because 808 looks like Bob. Good job. What is your website?
Yes, www.premiumcloser.com.
We're gonna put that in the description, make it easy for people to find. Angelo, thank you so much for being on. Tip of the hat to you.
Yes, thank you.
You're welcome. And for everyone else who's watching or listening, you'll be mine, Angelo's hero, if you like, share, comment, subscribe, review, thumbs up, ring the bell, whatever the heck the social media network wants you to do. Because quite frankly, I'm just too lazy to do an outro for every single social media network out there. Angelo, you have a good one.
