Si les prospects ne répondent au téléphone, nos setters ont comme consigne de rentrer par la fenêtre
In this segment, the speaker outlines a systematic approach to re‑engage prospects who did not answer the phone or book a meeting. The process starts by capturing the prospect’s email and placing them into a dedicated “no‑show” email list that receives a series of specially crafted follow‑up messages. These emails use multiple angles—humor, playful corrections (e.g., “you must have the wrong list”), and personalization with the prospect’s first and last name—to remind them of the missed opportunity. Beyond email, the strategy expands to other channels: the team searches for the prospect on Facebook, checks if they belong to any relevant groups, and then attempts to move the conversation to an instant‑messaging platform for a more direct, real‑time dialogue. The overall goal is to create multiple touchpoints that increase the chance of converting an unresponsive lead into a booked appointment.
