Gender-relations coach John Fayyad explains how male and female brains process information differently: men think linearly and focus on facts, while women multitask across broader contexts. Women founders pitching to male investors can gain an edge by framing their 10-minute pitch to match that focused, fact-driven style.
Chapters
Hi, it's Anne again. Welcome back to the Own the Moment introduction series. We hope you enjoyed the first video where you learned about why we set up this program, who's it for, and what are the key things you're going to learn. In this next video, John will help you understand more about brain science and those key gender differences, so you can better understand how male investors listen, process information, and make decisions based on what they're seeing in the pitch. That should give you some extra ammunition next time you go forward. Enjoy the video and see you in part 3.
Hi, my name is John Fayyad and I'm a writer, speaker, and coach on gender relations. I work with companies across the globe helping men and women in leadership better understand each other. And through that understanding, find far greater success in their businesses, in their careers, and even in their personal lives. There's overwhelming evidence today that shows how differences in male-female brain physiology influence the different ways in which men and women, and boys and girls, think and act. It's a huge benefit knowing the science that underlies those differences, a benefit with clear value and advantage to women entrepreneurs when pitching to male investors. In our Own the Moment webinar, you'll learn and understand the source of male investors' perceptual biases when interacting with women founders— blind spots which are often unconscious and even unintentional. You'll also learn and understand the source of women's perceptual tendencies and blind spots, which can often hold women back by misreading the intentions and actions of male investors. Let me give you an example. It's a biological fact that women, on average, tend to multi-think and multitask better than men do, and can more easily blend facts with intuition when processing information. Female brain structures and the hormones flowing through those structures are designed to support web-like divergent thinking and reasoning, more so than that of male brain structures. Male brains are generally designed to aid what can be described as tunnel thinking— following straight lines of facts, focusing on one conversation at a time, or completing one task at a time. Both are brilliant ways of thinking, but what's even more brilliant is in recognizing that beyond family, education, and culture, there are biological reasons for the different ways in which men and women communicate, listen, handle conflict, solve problems, and make decisions. When you're pitching, you want to get inside the male investor's tunnel of focused thought. You want to frame your presentation of yourself and your business in ways that are most natural and comfortable for the male mind to follow. And you want to speak and present facts in ways that will best capture and hold his interest. Through a better understanding of brain science and gender behavior, You can make the 10-minute pitch work for you and greatly improve your chances of getting funded. Join our Own the Moment webinar and gain new insights into why men and women think and act the way they do, and learn new techniques in how you can own the moment the next time you pitch to male investors. Please join us.
