Anthony Goldner and Speaker A explain why pure repetition bores people into shame and glazed eyes, while repetition with small variations keeps them engaged. The same principle works in storytelling: repeated motifs that shift slightly hold attention better than exact replays.
Guys, I want you to be able to see this. I want to drive this point home. You'll hear people will often repeat and then they'll have a variation. Repetition with variation is the key to all learning. If it's only repetition, you will have the glazed eye and you'll see the kids and you'll feel the shame. You're like, oh, I don't get it. You know what I'm talking about?
Yep.
Oh yeah.
Oh yeah. Toddlers.
Repetition with variation. And that's what happens in storytelling, guys. We could go way deeper. Get the book. We could honestly, we're probably gonna have to do multiple podcast episodes.
We really are. That way we could really drive home the importance of being able to tell your story, the importance of being able to tell your story in a way that you can serve more people. Because that honestly, the majority of people want to serve, they want to help others. But if you can't tell your story, or if you're not willing to tell your story because you're frightened, then you're not able to serve as many people.