Before you license anything, answer this question:

27 Jun 2026 · 1 min

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Before licensing a product or playbook, decide what legacy you want to leave in the market: do you want to be known as the creator and own the intellectual property, or offer it white-labeled under someone else's brand. This choice determines your target customer and sales strategy.

Who's gonna buy it and what are they gonna buy it for? The most important thing is figuring out what you want your legacy to be in this space. That's really step number one. How well do you wanna be known for the fact that you're the creator of that playbook? Is it important based on your, you know, hill that you're building ahead of you to be known for that IP? And that's gonna help you determine not only who you're gonna sell it to, but how you're gonna sell it. Yeah. Whether or not you're gonna offer it white labeled or it is really important for you to be known in that space.