Don't automatically offer yourself in every licensing deal. Reserve your live involvement for agreements where it genuinely adds value for the client and their customers, then charge premium fees for that service.
Now, I don't always recommend— here's your, here's your like million-dollar tip for today— I don't always recommend if you're licensing that we offer you live with every single deal. That's not, that's not the freedom landscape of licensing, okay? However, with certain deals, if it's going to increase the value and increase the transformation that the company and the end users are receiving, that's definitely something we want to talk about and how we could fit that in and schedule that in for you. And yes, you can charge more for that.
License To Scale™ Live Masterclass: The Consultant's Guide To Growing Your Business
