April Beach warns creators not to say yes to licensing deals without first setting their own terms. A company's interest is flattering, but it's a trap if you haven't figured out what you actually want from the agreement.
Do not ever get into a conversation with a company without knowing your rules first. Number one, please don't ever do that. When a company may approach you to license your content, first of all, it's really flattering. Let's be honest, if you are— and this happened to one client specifically, she was speaking on a stage. Let's say you're speaking on a stage and a company comes up to you and says, you know what, whatever you have, I want that. I want my clients to have it. I want my employees to have that. 'What you have, what you sell, can we have that in our business?' That is really a confirmation of how great you are. And if that's happened to you before, congratulations. And it's very flattering. It's just really a confirmation of all the hard work that you have put into your business and learning your area of expertise so far. So if a company approaches you and they're like, 'Oh man, I really wanna license my stuff,' get help, join one of our courses, find resources, get very clear on your rules of release.
License To Scale™ Live Masterclass: The Consultant's Guide To Growing Your Business
