April Beach, who's built five companies over 28 years, licenses her courses and frameworks to other leaders instead of delivering everything herself. She started licensing 17 years ago to scale without working more hours, and now teaches others to do the same.
It is a huge secret that most people don't even know that they can expand the reach of their work by licensing their genius and their frameworks and their processes and their trainings. They're familiar with licensing, brand licensing, music licensing, but I fell upon this about 17 years ago. So I've been coaching leaders for actually 28 years, and my husband and I own 5 companies, and I was in that place where I had courses and I was doing consulting, and I'm also a mom of 3, and I realized very quickly that I needed to scale, but in a really out-of-the-box different way. And so I started licensing my courses and content and trainings about 17 years ago and teaching people how to do it ever since.
License To Scale™ Live Masterclass: The Consultant's Guide To Growing Your Business
