A creator can license their own intellectual property—courses, frameworks, methods—to other companies, letting them distribute the work under agreed terms while you keep ownership. It's like music licensing but for your expertise.
Nothing can expand the reach of your work like content licensing can, because the difference is, is you're not the only one distributing it. So first of all, what actually is content licensing? It's very similar to what you're probably familiar with— music licensing or art licensing or brand licensing. But this is a huge secret. I'm the only one that coaches people how to do this, so I feel like it's my obligation to protect you by sharing as much information as possible as I actually can hear in this video format so that you can move forward into content licensing in the best way for you possible. So content licensing is like renting your content. We're not renting necessarily a brand or music or art. We're renting your genius. So think about taking your course or your training, your method or your process or framework, and we're gonna give other companies permission to use it under certain terms, within certain rules.
License To Scale™ Live Masterclass: The Consultant's Guide To Growing Your Business
