April Beach explains how to sell and license training programs repeatedly by using fixed license terms and offering small periodic updates. She recommends setting a time-limited license so companies renew (and often pay again) when you revise or upgrade the content, producing repeated, scalable income.
How do you sell your license programs on repeat? Let me explain. So you never just sell or license something once. That's the beauty of licensing and why it scales so fast. In fact there is a license term. You set a time limit on the period of time that a company can actually utilize your trainings or courses or programs or your method or your workshop, whatever it is in another company it's licensing from you and at the end of that term they will renew it especially when you add other upgrades to it, when you revise it, when you continue to edit but just a little small part of it. So the initial content is always relicensed because they love it. You have an amazing program, they don't want to have to stop using it. And with just a few different little updates you continue to have your licensees coming back again and again and again and it's repeated scalable income that you can compound time after time.
License To Scale™ Live Masterclass: The Consultant's Guide To Growing Your Business
