Licensing isn't something you can beta test or figure out as you go. The speaker warns against treating it like casual outreach where you listen to what companies want and iterate on the spot. Licensing demands a structured strategy, not ad-hoc experimentation.
I was asked, well, you know, can we just go about licensing like we do betaing another product? And so, um, the person I was speaking to was like, oh my gosh, I really want to just go in there and hear what they want and kind of create it and feel my way through. And I've already started to reach out to companies. That is like a big red flag. Please do not do that with licensing. Licensing is not a course or an offer or even like another one-on-one service that we can take back if we don't like it.
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