4 Laws of Using Instagram Boost

Why is Instagram Boost not working the way you want it to work for you? In this video, I will go over four key points to make sure your Instagram Boost is getting the best possible results you can get. Now, before I start this video, I want to make sure that we understand that Instagram Boost is a very consumer based and very basic tool for marketing. These platforms weren't your money, so they've made it very simple for anyone to access this level of advertisement. So the first point, and by the way, all of these points will be super important. But if I had to measure the level of importance amongst all these points, the first one is very, very important. Your ad creative. Now, for some of you who don't know what an ad creative is, it's basically your video or the photo you use to promote. So guys, I want you guys to understand the importance of an ad creative. If you're just picking a random video or the video is not constructed properly, or if even if the photo doesn't have enough information in it, the ad could be perfectly set up, but it won't work. Your ad creative defines the whole ad. This is one of those points where you could go to the base level of marketing to the absolute top notch level of marketing. The ad creative is going to make all the difference. So before you even consider promoting anything, make sure you have a solid ad creative. Now let's talk about a solid ad creative. So let's say you are a med spot, spa, for example, or even a restaurant. So for a med spot, your ad could be you showing the services. You could be doing an explainer video. So explainer video is basically you just coming onto a camera and explaining what you do, your services, your expertise, and make sure the video is constructed properly. Make sure your video has a good hook, make sure it has value in it, and make sure it has a good call to action. I'll be making another video in the future where I step by step explain how to make a good ad creative. Or you can just go to my Instagram profile and see how I make my other ads. And I've already talked about this before in my Instagram page, so go ahead and check it out. However, that's point number one. Make sure you have your ad creative set up right? If you don't, then don't even bother advertising because you're just going to be throwing money. And also, if I had to pick and choose between a photo and a video, I would always choose video because video kind of shows that personality side. A photo is just A static post, it doesn't really work well unless you're already a celebrity. But videos typically perform way better than photos. So video ad creative, make sure it has a good hook and a value portion. Then you have yourself a solid ad creative. So point number two, who are you targeting now? Instagram Boost has, you know, some basic features as in a certain mile radius, you can choose the locations or countries you want to target and also specific interests. And it doesn't have detailed demographics options, but it's good enough. So again, if you're a Mets bar or restaurant, you don't want to be targeting worldwide or places in other countries if, especially if business is your main interest. So what you want to do is click on local and only target around 10 to 15 miles from your place. 10 to 15 miles is big enough because what you'll notice is if you do 20 miles plus and you get messages, people living, you know, 20 plus miles away from you, you'll get messages like you guys are too far, you guys are too this, and then those are just wasted money, you won't get there, you won't get their business anyways. So make sure when you, especially as a local business, target only at a 10 to 15 mile radius, especially if you're a walk in business. So the age range is something important as well. If you're a restaurant who has, who has an above average priced menu, I would price it in a way that you know that this type of demographic will buy from me. Now I won't like niche it down way too much. You still want to give Instagram Boost a little bit of breathing room, but if you do like only 24 to 28 age range, that's too specific, you need to go at least 20 to I would say 64ish. So that's a big enough range where Instagram by itself can decide which which type of person is interacting with your post most or which type of person is messaging you and being interested in your services. Because these algorithms are very smart, you need to make sure you give them enough data to actually do their job. If you niche it down way too much, it'll try to make it work, but it won't work as effective. You'll just be noticing that your cost per message or your cost per lead or sign up or whatever the call to action is, it's going to be way higher than if you just of leave it a little bit broad. Don't leave it too broad because you don't want random people to message you because of what I'VE noticed is, and this especially for Facebook, if you market it too broad on Facebook, you'll just get a lot of mishaps, especially from some older folks. And I hate to say it, but they just kind of click it sometimes and they start calling you. They don't know what they're doing with the ad. So niche it down, but not too much because you might see weird results. So. So just find a good middle ground. Not too specific, but not too broad. All right, point number three, and this is a point which nobody does, let's say you have the ad creative figure it out and let's say you already know what your target audience is. If you're not doing this third point, then you're not going to see results. Let your ad run for at least a week. A week, Seven to eight days. Let it run. Give it enough budget and give it enough time to actually find out who. Like this goes back to point number two as well. Give it enough time to make sure Instagram has enough time to go out and see which type of people interact with your ad. Because it doesn't have enough time to interact with your ad. If you only give it like four days with five, five dollars a day, it's not going to perform at all. Again, if you could have a perfect ad creative and you can already know who you're targeting, but it's not going to perform because it doesn't have the data to perform, I hope that makes sense. So let it run for at least a week. And then after that, decide if the ad is worth it or not. Spend $10 a day on minimum. Do not spend less than $10. Think of it this way. If you're going to be spending less than $10 anyways, you're not going to get results. Might as well spend more and get some sort of testing done. So yeah, that's point number three. Very, very crucial. Very, very important. Make sure you're letting it run for a week. Now, point number four, analyze the performance. So ad creative done, targeting done, you let it run for at least a week. How was the performance? Analyze the performance. Did it do well? So I want to make sure every dollar you spend has a good use to it. So analyze the performance after each week. Is this ad doing well? Does this ad have enough potential? So let's say after a week or two of testing. Generally I recommend a week, but some ads do require a week or two. But let's say after a week or two of testing, you do get some leads, and there are strong leads and you think you might be able to convert them later on or they just walk into your med spa or restaurants. So if you see if it's working, I would just put more money into it because it's already working. It's a good ad creative, good demographic, Everything's working. Just put more money into it. But on the other hand, if it's not performing, you're not getting any results out of it. I would just stop it and work on another ad creative. You need to keep doing this cycle till you finally find an ad that actually performs. Now, the good thing about this is the more ads you do and the more time you spent on this, the more information you have. That's why point number four is very important. Analyzing the performance is going to give you the information you need to run better ads in the future. Because I've seen this happen a lot of time where people, whenever they click on Boost, it's like they're doing it for the first time. They don't have the information of what they're going to do with the previous ads, and they don't have information on what they're going to do with the future ads. So data is very important. Guys, make sure you're keeping track of which campaigns work and which. Now, these are the four points. And I guarantee you, if you follow these four points, you will get results. And another tip I want to mention, and take this as a bonus tip, so once you've found your killer ad, don't just sit back and relax. Start working on another ad creative, because that one will have a short lifespan. Sure. It's going to last like a month or two. If it is a good ad creative, make sure you have a secondary campaign ready. Just because the first one is working doesn't mean you have to stop on the campaigns. All right, that's all I have for you in today's video. If you, if you liked it, make sure to subscribe to the channel and go follow my Instagram page because I'm super active there. And if you have any questions, I can easily answer you over there. And yeah, I'll see you next week.