Areeb Mirza explains why running ads for just one month wastes money. Meaningful results take four months: month one is pure spend, month two still loses money, month three breaks even, month four turns profitable. Agencies promising quick 30- to 45-day results are selling false hope.
What should a client's mindset be when they start running ads for the first time? So whenever, let's say, a client signs up with us, I tell them, like, because we do get some of this feedback sometimes, like, yeah, Areeb, I just want to try it out for a month. I was like, no, you're just gonna waste money. Like, if you just try it out for a month, you're guaranteed to waste money because, like, how ads and organic work, like, nothing's gonna happen within a month. Like, of course, like, we've generated amazing results within a month, but that's not— that's That's kind of like a rare case. That's not for everybody. So the main thing I pretty much tell them is like, expect nothing to happen, especially for paid ads. Expect nothing to happen for 2 months straight. And this is assuming they've never run paid ads before. And then from there, and chances are you're going to make some money on the second month anyways, but it's always going to be, you're always going to start negative because you're spending money. Let's say this is your profit and this is your pretty much money out. So as soon as you spend, you spend, spend, spend, spend, spend. Second month, Okay, you make a little bit and then you spend, spend, spend, spend, spend. Okay, third month you kind of like even out a little bit and then spend, spend, spend. And then fourth month, you're now, it's pretty much kind of, now you're closing the gap. Of course, downwards is profit. And then of course, you know, this is your money spending, this is your money making. So just understanding that concept as a whole and just training their mind of like, hey, this is not necessarily kind of like a 30-day sprint. This is something you have to commit to because you didn't build your business overnight either. If you build your business overnight, I can understand why you would think that way. But for marketing, a channel that's going to make you millions, like you have to give it enough time in the first place because I feel like that's where a lot of agencies kind of like get a bad rep. I'm like, yeah, we're going to do this for you in like 30 days. Yeah, give 45 days guarantee. Like, this doesn't work.
