Areeb Mirza explains how to double growth for a service-based business using Instagram ads by building a deliberate customer journey and optimizing the Instagram profile for new prospects. He contrasts a direct ad-to-service approach with a multi-step journey (e.g., watch more content, click a specific link) and stresses consistent posting to demonstrate fit to visitors.
Here's how to scale 2x as a service based business using Instagram. Building a customer journey. What does that mean? Let's say you're running ads and you're bringing in new people. What are they supposed to do? Should they click the link in the bio? Should they watch more content? Should they go to a specific place? Have a step two businesses have this concept of oh, I'll just run ads and some people will come to my service. That is not a journey. That is a very direct approach. Another big point is making sure your profile is optimized for a new prospect to come see your work on which you need to be posting consistently, not times a month. Let them know that you're a good fit for them.
