Areeb Mirza (YouTube Shorts) explains that unlike traditional ads (TV, billboards, Google Ads), social media ads and profiles let you 'collect' audiences—viewers can click, save, and follow a page, giving you persistent access to that audience even after the ad stops running.
Have a platform where you collect audiences. When you run a commercial on a TV or perhaps Google Ads, maybe even a billboard, people will see it. Sure, and it might give you credibility. One thing it doesn't do is collect audiences. Let's say you're running an ad on Instagram or other social profiles. People will see it, they can save it, they can click on it, they can, more importantly, follow your page. So it changes the game. When you have access to that information, even after the ad stops running, you still have collected audience from that page, which is important.
